探索孵化器海外窗口建设，推进科技型中小企业国际化 Setting up Overseas Window to Enhance the Internationalization of the SMEs

1. 探索孵化器海外窗口建设，推进科技型中小企业国际化Setting up Overseas Window to Enhance the Internationalization of the SMEs Shanghai Technology Innovation Center Sep. 6, 2011

2. Outline • Why we should set up overseas windows? • International Overseas Window in Shanghai • Internationalization Models for business incubation • Supporting Service Systems (Case Studies of STIC UK) • Challenges & Suggestions

3. Why we should set up overseas windows? • The difficulties for the internationalization of SMEs? Where to go? Market volume? Sales channels? Culture Problems? Budgets and costs? Policies & regulations? Business environments? Overseas windows set up by incubators can help the SMEs to control the risk and to save the running cost for the internationalization.

4. International Overseas Window in Shanghai 1. Denmark Innovation Centre • Focus on Energy & Environment, Digital & Computing, Biological sciences and Create & Design. • Helping businesses with information research, partner search & matchmaking, strategy decisions, going to the market, sales channels and etc. • Providing incubation spaces in Shanghai Technology Innovation Centre

5. V International Overseas Window in Shanghai 2. FinChi Innovation Centre • FinChi was established in 2005 by Ministry of Trade and Industry of Finland together with Finpro & Tekes. • Headquartered in Shanghai Zhangjiang Hi-Tech Park and branch office in Shenzhen Hi-Tech Industry Park. FinChi community cultivates the culture of information sharing and partner networking. • Until today, about 60 FinChi companies choose to stay at FinChi and about 10 successfully graduated for further development in China.

6. International Overseas Window in Shanghai 3. The German Centre Shanghai • Located in Zhangjiang High-Tech Park. • Offers international companies from various industry sectors office space, event space, a business centre, and numerous recreational facilities encompassing together approximately 30,000 sq m.

7. Internationalization Models for Business Incubation • Setting up Bilateral Cooperation Model • Strong Government Support • Effective Executive Organization • Reciprocal Supporting condition • Achieve Mutual Benefits

8. I Internationalization Models for Business Incubation • Setting up Bilateral Cooperation Model • Sino-France • Sino-UK • Sino-Netherland Softlanding Program

9. Internationalization Models for Business Incubation 2. Setting up Overseas Representative Office • STIC UK Office was set up in Newcastle in UK in 2008. It is the 1st Overseas Window of business Incubation in Shanghai. • Yangpu Innovation Centre set up its Rep in Delft Incubator in Netherland in 2011.

10. Internationalization Models for Business Incubation 3. Setting up Overseas Incubation Base • Based the representative office in UK, STIC set up its overseas incubation base with Plug & Play facilities. • It will be the international harbor for the SMEs who are going to extend the global market. • There have been 7 tenant companies in this overseas incubation base.

11. Supporting Service Systems

12. Supporting Service System 1. Rely on the incubator to give tailor-made services • Exhibitions & Forums • Take the advantages of overseas Chinese people • Support SMEs to set up Rep overseas • Develop cooperation projects with overseas partners, helping the SMEs to gain the funding support • Enhance Overseas Investment and helping with partner match-making

13. Supporting Service System 2. Networking to open the business channels 3. International Technology Transfer 4. Commercial projects for sustainable development

14. Case Studies of STIC UK Office Case 1： Helping to understanding the business environments OuShen Technology Co. Ltd.(coal mining auto-safety control system) • To assist in setting up a company in the region • Helping to identify the potential supplier in UK • Assist to get the support from local government

15. Case Studies of STIC UK Office Case 2： Helping with partner match-making Greatelsoft Co. Ltd. (Mobile Game Design) • To assist in setting up a company in the region • To recommend a local consultancy company and with its help, they set up the connection with O2 and got 4 potential customers

16. Case Studies of STIC UK Office Case 3： International Technology Transfer Wei Yin Technology Co. Ltd. & Xin Hua Hospital • Helping to find a London Clinic to do clinical evaluation of Ischemia Modified Albumin（IMA）in Acute Stroke and Acute Coronary Syndrome. • Promote the joint R&D Program between UK and China

17. Case Studies of STIC UK Office Case 4： Inward Investment Micc Co. Ltd（Mineral Insulated Cable） • Setting up a JV in STIC through the soft-landing program in 2008. • It has become the 1st company with the international certificate in this field. • The sales revenue has reached 30 million RMB in 2010 and it will be over 60 million RMB in 2011.

18. Case Studies of STIC UK Office Case 5： Commercial Projects Kingspan Group( O carbon building materials) • Arrange the specific business meeting with the potential partner • Provide the follow up service • Sign an agreement with a Chinese business for the agency of Sales and Technology Services

19. Challenges & Suggestions • Establish the co-incubation network to extend the international cooperation channel and reciprocal supporting condition. • Build up the professional team to provide the qualified internationalization services. • Manage to apply for the government support to reduce the initial risk and cost for the internationalization of Incubator and SMEs. • Explore the commercial service model for the sustainable development.

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