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Brand Identity vs Brand Image

As the epitome of almost everything your business is and does, the brand identity and brand image can inspire clients and increase a sense of loyalty to your brand. A businessu2019 identity with a face, trust, and a mission attracts people who agree with what your brand has to offer. But once these people become consumers, that same brand identity and image gives them a sense of belonging. A good product brings in customers, but a good brand generates advocates.

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Brand Identity vs Brand Image

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  1. By Red Baton Design Studio

  2. Brand Identity:  Most people think that a brand identity model depends on its logo. Sure, an eye-catching logo plays an important role, but any brand’s identity and image depend on many more factors than just the logo. Brand Image: The brand’s image is how customers view a brand and reflect outward authenticity. This is based on how buyers perceive, connect and relate to a brand, and it is essential in paving the way to achieving a set market target.

  3. Brand Identity Vs Brand Image

  4. Brand identity is an accumulation of all the brand components created by the Brand Design company to depict a desired image of the organization. On the other hand, the brand image depicts the impression of the product or brand in the consumer’s mind considering all the sources. • While creating a brand’s identity, a company’s active participation is required, while the brand image is a product of real experiences. • Brand identity wraps all the visible elements of the brand like its logo, name, design symbol, colors, and so forth. In comparison, a brand image encompasses both visual aspects and brand associations like values, quality, reliability, etc. • Brand identity conveys the firm’s reality, i.e., its mission, vision, core values, and objectives, whereas brand image depends highly on the connection with the individuals. • Brand identity depends on how the company presents itself in front of its target audience. On the contrary, brand image relies on the customer’s interaction and product experiences.

  5. 5 Tips To Create A Powerful Brand Identity Research your audience, value proposition, and competition Design the logo and a template Brand design system Content strategy to connect and advertise Know what to avoid

  6. How To Manage A Brand Image? Present Your Brand IdentityStrongly Set yourself apart Give a damn and keep up with the trends! Engage

  7. Contact Us • Website – https://redbaton.design/ • Phone – 8880877662 • Email – hello@redbaton.in • Facebook- https://www.facebook.com/redbatondesignstudio/ • LinkedIn- https://www.linkedin.com/company/redbatondesignstudio/ • Instagram- https://www.instagram.com/redbaton_design/

  8. Thank you for Reading

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