Brand identity
This presentation is the property of its rightful owner.
Sponsored Links
1 / 17

Brand Identity PowerPoint PPT Presentation


  • 174 Views
  • Uploaded on
  • Presentation posted in: General

Brand Identity. Branding is. …a disciplined process used to build awareness and extend customer loyalty …about seizing every opportunity to express why people should choose one brand over another. Reasons for Branding. Easy to buy sell build brand equity.

Download Presentation

Brand Identity

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Brand identity

Brand Identity


Branding is

Branding is

…a disciplined process used to build awareness and extend customer loyalty

…about seizing every opportunity to express why people should choose one brand over another.


Reasons for branding

Reasons for Branding

  • Easy to

    • buy

    • sell

    • build brand equity


Brand identity

“The best identity programs embody and advance the company’s brand by supporting desired perceptions.”

“Identity expresses itself in every touchpoint of the brand and becomes intrinsic to a company’s culture – a constant symbol of its core values and its heritage.”


Positioning

Positioning

  • Al Ries and Jack Trout (1981)


Big idea

Big Idea

  • Organizational totem pole


Qualities of effective name

Qualities of Effective Name


Types of names

Types of Names


Tagline characteristics

Tagline Characteristics

  • Short

  • Differentiated from competitors

  • Unique

  • Captures the brand essence and positioning

  • Easy to say and remember

  • No negative connotations

  • Can be protected and trademarked

  • Evokes an emotional response

  • Difficult to create


Taglines slogans

Taglines / Slogans


Brand message

Brand Message


Brand marks

Brand Marks

  • Signature

    • Structured relationship between a logotype, brandmark, and tagline


Brandmarks

Brandmarks


Look and feel

Look and Feel

…is the visual languagethat makes a system proprietary and immediately recognizable.

…expresses a point of view.


Look and feel1

Look and Feel

  • Design (marrying form with content)

    • Color palette

    • Imagery

    • Typography

  • Sensory experiences


  • Login