1 / 8

Communication Executive plan May

Communication Executive plan May . Trade program May and June. Deployment plan: 6 May Brief – Ce & TM . Supervisors role : Task assigment to CommEx Direct contact of Pmi Daily and weekly reports on effectivnes of CommEx( trial, contacts, loyalty rewards) Supervision of CommEx work.

rea
Download Presentation

Communication Executive plan May

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Communication Executive planMay

  2. Trade program May and June Deployment plan: 6 May Brief – Ce & TM • Supervisors role: • Task assigment to CommEx • Direct contact of Pmi • Daily and weekly reports on effectivnes of CommEx( trial, contacts, loyalty rewards) • Supervision of CommEx work TCEE+Luka Tcee role in Trade P and CommEx role Brief to project supervisors Blaz and Nejc with specific targets 8 May - Luka Communication Executive brief and task assigment ( Horeca list and job description, territory assigment to specific CommEx) Targets and objectives defined. 9 May- Supervisor + PM ( CE, TM + TCEE ) + CommEx Route/action plan Tasks: 1.Supporting each TCEE on his terrioty -Traffic building for Horecas dedicated to each CommEx -Horeca assigned for specific CommEx based on his expertise on demaned territory -Spreading credible information about our products 2.Feedback from terrain on daily based reports 3. Switching and Trail stimulation 4.Loyalty rewarding Horeca assigned for specific CommEx based on his expertise on demaned territory Task assigment Trade progam Input – Ideas,needs,feeback Luka Plan and target/objective set TCEE Task assignment Supervisors CommEx Feedback Reporting CommEx

  3. Events and festival May Task assigment Event progam Luka Clear objectives and targets Input TCEE Task assignment 10 CommEx Supervisors Reporting Execution • Tasks • Building traffic and dragging our target group to experience zone • Brand ambassadors and hosts • Trail and switching • Supporting hostesses (providing targeted LAS smokers ) • Co-creation of opening events and experience zones using availabe toolbox and adjust to specific territory needs • Loyalty reward mechanic on the event (IN/out of exp zone) pre-set targets • Task of supervisors • Supervision on event • Coordination • Task assigment to CommEx • Direct Pmi contact on event (Tcee, Luka ) • Reporting on daily and weekly basis ( effectivness, feedback, trial and switching rate, response rate )

  4. Mini events May • Event proposals by CommEx based on needs on specific territory ( TCEE • Event proposals based on need and territory to Pmi for specific brand in focus ( CHE and MUR May, June) • 3 planed mini events for May proposed by CEx • 10 May Capitolino & 11 May Modra marela opening support Process Luka CommEx Input, ideas, needs TCEE + MD Presentation Luka Evaluation feedback Agency brief + Supervisors Execution Mini event Reporting Feedback, key learnings, effectivness, response rate, sales • Supervisors role • -task assigment to CEx • -direct contact with PMI • -primary contact of CE • -supervison of their level of work from legal perspective • -reportings and evaluation Mechanics Mechanics approved in BMR for specific brand in focus How to measure -response rate -dcc -sales on event -trial rate -feedback

  5. Horeca support • Tasks • Building traffic and dragging LAS 24 to our touchpoint • Increase of trial and switching • Loyalty rewarding mechanic • Hostess support • Execution • Spreading credible information about brand in focus and triggering trial and switching • Supervisors role • Task assigment to Cex • Supervision of Cex work • Reporting • Schedule Net caffe project (Luka,Mitar ) LOCATION: Net cafe, FDV, Ljubljana DATES: 13.05. – 28.06.2013, 8 weeks OBJECTIVES: • - Increase sales • - Drive traffic to Net Cafe • - Chesterfield brand building among students LAS • - Increase awareness of CHE brand to student LAS • - Creating a true Chesterfield brand story Proposals of Netcaffe

  6. Muratti SSL support May • Post-launch: • Spreading WoM about our new product • Increasing trial rate and switching • Providing our marketing department with feedback on new products and revamps • Constant availability of new products and limited edition premiums • Weekly reports on product perception and acceptance • Creation of mini events on the coast: • Muratti brand message theme parties • Proposal of time, date and place of execution • Creation of events (ideas, mechanics, preformers ) • Execution ( Pre-set attendance goals, profiles ) • 1-2 planed in 2 months • Awareness, visibility, product knowledge and brand message • Cost estimate per event approx 800-1,2 k • Supervisors role • Materials distribution to CommEx • Direct PML contact • Legal restrictive supervision • Feedback providers and reportings

  7. Comminication Executive Consumer Engagement activation- Image, Loyalty&WOM Calculations were made based on new launches and specific brand in focus, therefore ration of DCC for specific brand is changing. Effective trial rate estimation ( 30% ) : Estimated 600 effective trials Calculations based on next estimations: 12-15 DCC/CommEX/Day 22 working days/month Multiplied with number of CE 10 Estimation: 2400-2800 DCC/month Example May: Estimated 12 contacts/CommEx/Day 5MLB 5CHE 1MUR Example MLB: 5 mlb dcc x 10 CE x 22 working days= 1100 dcc

  8. General timeline

More Related