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INNOVATION FESTIVAL. Publicity & Communication Plan. THESSALONIKI ’Future City’ The Future belongs to those who define it. ”. 10-16 Μ ay 2010. Press Adverts. 1. Advertising. 2 BHMA (VIMA - Newspaper) 2 TA NEA (TA NEA - Newspaper) 3 ΑΓΓΕΛΕΙΟΦΟΡΟΣ (AGGELIOFOROS - Newspaper)

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Publicity communication plan

INNOVATION FESTIVAL

Publicity & Communication Plan

THESSALONIKI ’Future City’The Future belongs to those who define it..

10-16 Μay 2010


Press adverts
Press Adverts

1. Advertising

  • 2 BHMA (VIMA - Newspaper)

  • 2 TA NEA (TA NEA - Newspaper)

  • 3 ΑΓΓΕΛΕΙΟΦΟΡΟΣ (AGGELIOFOROS - Newspaper)

  • 4 BΗMAGAZINO (VMAGAZINO – Magazine)

  • 1 VMEN (VMEN – Magazine)

  • 2 Tαχυδρόμος (TAXIDROMOS – Magazine)

  • 1 Εconomist

  • 1 EXPRESS (EXPRESS – Newspaper)

  • 1 ΚΕΡΔΟΣ (KERDOS – Newspaper)

  • 1 AthensVoice (FreePress)


V and radio
ΤV andRADIO

1. Advertising

  • 50 tv spots at TV Channel ΕΤ3

  • 50 tv spots at TV Channel TvMakedonia

  • Half hour daily radio show for a whole month

  • 50 radio spots

  • Display of TV spot onbank digital signance.


Outdoor
OUTDOOR

1. Advertising

  • 2 Βαnners/outdoor on the building of the Chamber of Commerce & Industry/ Tsimiski Avenue/ 15 days

  • 3Βαnners/ outdooron the building of Thessaloniki National Fair/ 15 days

  • 2 banners at the Warehouse at Thessaloniki port.

  • 2 banners/outdoorat the Royal Theatre &1 indoor for 3 days

  • 2 on the stage of the royal Theatre.

  • 2 specially designed bicycles riding throughout the city for 15 days.


Internet
Internet

1. Advertising

  • www.in.gr

  • www.tovima.gr

  • www.Aggelioforos.gr

  • www.express.gr

  • www.voria.gr

  • Social media actions

    Banners and links onwww.innovationthessaloniki.gr


Prints
Prints

1. Advertising

  • 5.000 invitations

  • 45.000 flyers

  • 5.000 posters


2 publicity
2. Publicity

Η καινοτομία και η μοναδικότητα του event και των προϊόντων θα προκαλέσουν μεγάλη δημοσιότητα την οποία θα ενισχύσουμε και εμείς με τον ακόλουθο τρόπο:

  • Press Conference.

  • Media Lunch.

  • Press releases throughout the organisation of the Festival, while also announcing any new participants and guests.

  • Dispatch of press releases and photos to all forms of media at the end of the Festival, follow-up on the publicity and accumulation of all press clippings.

  • Sms alert.


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