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INNOVATION FESTIVAL. Publicity & Communication Plan. THESSALONIKI ’Future City’ The Future belongs to those who define it. ”. 10-16 Μ ay 2010. Press Adverts. 1. Advertising. 2 BHMA (VIMA - Newspaper) 2 TA NEA (TA NEA - Newspaper) 3 ΑΓΓΕΛΕΙΟΦΟΡΟΣ (AGGELIOFOROS - Newspaper)

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publicity communication plan

INNOVATION FESTIVAL

Publicity & Communication Plan

THESSALONIKI ’Future City’The Future belongs to those who define it..

10-16 Μay 2010

press adverts
Press Adverts

1. Advertising

  • 2 BHMA (VIMA - Newspaper)
  • 2 TA NEA (TA NEA - Newspaper)
  • 3 ΑΓΓΕΛΕΙΟΦΟΡΟΣ (AGGELIOFOROS - Newspaper)
  • 4 BΗMAGAZINO (VMAGAZINO – Magazine)
  • 1 VMEN (VMEN – Magazine)
  • 2 Tαχυδρόμος (TAXIDROMOS – Magazine)
  • 1 Εconomist
  • 1 EXPRESS (EXPRESS – Newspaper)
  • 1 ΚΕΡΔΟΣ (KERDOS – Newspaper)
  • 1 AthensVoice (FreePress)
v and radio
ΤV andRADIO

1. Advertising

  • 50 tv spots at TV Channel ΕΤ3
  • 50 tv spots at TV Channel TvMakedonia
  • Half hour daily radio show for a whole month
  • 50 radio spots
  • Display of TV spot onbank digital signance.
outdoor
OUTDOOR

1. Advertising

  • 2 Βαnners/outdoor on the building of the Chamber of Commerce & Industry/ Tsimiski Avenue/ 15 days
  • 3Βαnners/ outdooron the building of Thessaloniki National Fair/ 15 days
  • 2 banners at the Warehouse at Thessaloniki port.
  • 2 banners/outdoorat the Royal Theatre &1 indoor for 3 days
  • 2 on the stage of the royal Theatre.
  • 2 specially designed bicycles riding throughout the city for 15 days.
internet
Internet

1. Advertising

  • www.in.gr
  • www.tovima.gr
  • www.Aggelioforos.gr
  • www.express.gr
  • www.voria.gr
  • Social media actions

Banners and links onwww.innovationthessaloniki.gr

prints
Prints

1. Advertising

  • 5.000 invitations
  • 45.000 flyers
  • 5.000 posters
2 publicity
2. Publicity

Η καινοτομία και η μοναδικότητα του event και των προϊόντων θα προκαλέσουν μεγάλη δημοσιότητα την οποία θα ενισχύσουμε και εμείς με τον ακόλουθο τρόπο:

  • Press Conference.
  • Media Lunch.
  • Press releases throughout the organisation of the Festival, while also announcing any new participants and guests.
  • Dispatch of press releases and photos to all forms of media at the end of the Festival, follow-up on the publicity and accumulation of all press clippings.
  • Sms alert.
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