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Robert Albright Thien Nguyen-Trung Seung-Chul Seo Justin Su Chris Sert Yeo

2. Being invited to the negotiation table presents EDF with a unique, compelling opportunity to protect the environment and enhance EDF's long-term ability to fulfill its missionFrom the PE Firms' perspective, EDF's proven ability to achieve successful joint solutions with businesses enhances the

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Robert Albright Thien Nguyen-Trung Seung-Chul Seo Justin Su Chris Sert Yeo

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    1. Robert Albright Thien Nguyen-Trung Seung-Chul Seo Justin Su Chris Sert Yeo

    2. Being invited to the negotiation table presents EDF with a unique, compelling opportunity to protect the environment and enhance EDF's long-term ability to fulfill its mission From the PE Firms’ perspective, EDF’s proven ability to achieve successful joint solutions with businesses enhances the value of the TXU acquisition We quantified the economic value of EDF's blessing to the PE firms and identified a minimum level of concessions that EDF should strive to obtain EDF possesses substantial bargaining power, and there is opportunity to strike a win-win deal for both parties Executive Summary

    3. Opportunity Assessment Achieve significant reduction in negative environmental impact by TXU Serve as the sole voice / advocate on behalf of the environment in this negotiation (representing NRDC and all other pro-environment stakeholders)

    4. Shared Value Between EDF and PE Firms Enhancement of long-term enterprise value Adoption of market-based solutions to solve environmental problems

    5. STEP 1: Determine economic value of EDF's blessing to PE Firms STEP 2: Determine cost for PE Firms to accept EDF's minimum concessions STEP 3: Develop an effective negotiation strategy Our Approach

    11. EDF’s Reservation Price

    12. Stakeholder Analysis

    13. Assessment of Concessions

    14. Minimum Concessions

    16. Our Approach

    17. Negotiation Planning Summary

    18. Negotiation Tactics

    19. Closing the Deal

    20. Closing the Deal

    21. Closing the Deal

    22. Closing the Deal

    23. Closing the Deal

    24. A Win-Win Deal

    25. Questions

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