Chris chavez jay gantz que anh nguyen
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Gen i gma. Chris Chavez, Jay Gantz, Que Anh Nguyen. Company Info. Founded in December 2002 Located in Newton, MA Three Employees George Berbeco, Chairman and CEO Adam Brady-Myerov, VP Sales and Marketing Kevin Daly, Director of Science Product: Absolute Quenchers.

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Chris Chavez, Jay Gantz, Que Anh Nguyen

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Genigma

Chris Chavez, Jay Gantz, Que Anh Nguyen


Company Info

  • Founded in December 2002

  • Located in Newton, MA

  • Three Employees

    • George Berbeco, Chairman and CEO

    • Adam Brady-Myerov, VP Sales and Marketing

    • Kevin Daly, Director of Science

  • Product: Absolute Quenchers


Quenchers- What are they?

  • Biological probe: on/off switch


Market Potential

  • Total Market is ~$40-50 million

  • Expected revenue for 2004 ~$3 million

  • Expected margins ~80%

  • 50% growth per year


Company History

3 Original Founders

2000

EyeGenRed

MIT 50K

Competition

Stanford

Business Plan

Absolute

Quenchers

(AbQ)

Genigma Formed

2002


Funding Structure

Venture Capital

Investors

George Berbeco


The People of Genigma

  • George Berbeco, Chairman and CEO

    • Lifetime entrepreneur

    • Holds over 20 issued US and foreign patents

    • M.S. and B.S. in Chemical Engineering from MIT

    • Became involved with Genigma through MIT 50k competition


The People of Genigma

  • Adam Brady-Myerov, Vice President, Sales and Marketing

    • B.A. from Washington University in St. Louis

    • M.B.A. from M.I.T./ Sloan

    • 12+ years of experience in biotech and life sciences encompassing research, business development and product management

    • Heard about Genigma as a MIT 50k winner


The People of Genigma

  • Kevin Daly, Director of Science

    • M.A. and B.A. in Chemistry from BU

    • 8+ years of chemical synthesis experience in areas of biotech and research pharma

    • Holds several patents in chemical synthesis


Product Development

Flawed Product

Brainstorming

Funneling of ideas (feasibility, market potential, etc…)

Prioritize product ideas

Quenchers

Market Research

Absolute Quencher


Marketing

  • Best not cheapest

  • Current Strategy

    • Large direct mailing with discount offer

  • Supply chain placement

    • Strategic placement between customer and supplier

    • Future: Transparent


Competitors

  • Metabion

    • Black Hole Quencher

    • current market leader

  • Epoch Biosciences

    • Eclipse Quencher

    • packaged with minor groove binders


Vision

  • Genigma aims to become the market leader in the quencher industry

  • Integrate themselves into the research supply chain.


Future of Genigma

  • Products down the line

    • Antibodies

    • Proteins

  • Successful but not the next Pfizer


Questions?

Thanks to George, Adam and Kevin


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