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Gen i gma. Chris Chavez, Jay Gantz, Que Anh Nguyen. Company Info. Founded in December 2002 Located in Newton, MA Three Employees George Berbeco, Chairman and CEO Adam Brady-Myerov, VP Sales and Marketing Kevin Daly, Director of Science Product: Absolute Quenchers.

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Chris Chavez, Jay Gantz, Que Anh Nguyen

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Chris chavez jay gantz que anh nguyen

Genigma

Chris Chavez, Jay Gantz, Que Anh Nguyen


Company info

Company Info

  • Founded in December 2002

  • Located in Newton, MA

  • Three Employees

    • George Berbeco, Chairman and CEO

    • Adam Brady-Myerov, VP Sales and Marketing

    • Kevin Daly, Director of Science

  • Product: Absolute Quenchers


Quenchers what are they

Quenchers- What are they?

  • Biological probe: on/off switch


Market potential

Market Potential

  • Total Market is ~$40-50 million

  • Expected revenue for 2004 ~$3 million

  • Expected margins ~80%

  • 50% growth per year


Company history

Company History

3 Original Founders

2000

EyeGenRed

MIT 50K

Competition

Stanford

Business Plan

Absolute

Quenchers

(AbQ)

Genigma Formed

2002


Funding structure

Funding Structure

Venture Capital

Investors

George Berbeco


The people of genigma

The People of Genigma

  • George Berbeco, Chairman and CEO

    • Lifetime entrepreneur

    • Holds over 20 issued US and foreign patents

    • M.S. and B.S. in Chemical Engineering from MIT

    • Became involved with Genigma through MIT 50k competition


The people of genigma1

The People of Genigma

  • Adam Brady-Myerov, Vice President, Sales and Marketing

    • B.A. from Washington University in St. Louis

    • M.B.A. from M.I.T./ Sloan

    • 12+ years of experience in biotech and life sciences encompassing research, business development and product management

    • Heard about Genigma as a MIT 50k winner


The people of genigma2

The People of Genigma

  • Kevin Daly, Director of Science

    • M.A. and B.A. in Chemistry from BU

    • 8+ years of chemical synthesis experience in areas of biotech and research pharma

    • Holds several patents in chemical synthesis


Product development

Product Development

Flawed Product

Brainstorming

Funneling of ideas (feasibility, market potential, etc…)

Prioritize product ideas

Quenchers

Market Research

Absolute Quencher


Marketing

Marketing

  • Best not cheapest

  • Current Strategy

    • Large direct mailing with discount offer

  • Supply chain placement

    • Strategic placement between customer and supplier

    • Future: Transparent


Competitors

Competitors

  • Metabion

    • Black Hole Quencher

    • current market leader

  • Epoch Biosciences

    • Eclipse Quencher

    • packaged with minor groove binders


Vision

Vision

  • Genigma aims to become the market leader in the quencher industry

  • Integrate themselves into the research supply chain.


Future of genigma

Future of Genigma

  • Products down the line

    • Antibodies

    • Proteins

  • Successful but not the next Pfizer


Questions

Questions?

Thanks to George, Adam and Kevin


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