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Results. U.S. Army 2005 MWR Leisure Needs Survey. Fort Benning Georgia. BRIEFING OUTLINE. LEISURE NEEDS SURVEY Project Overview Methodology Patron Sample Products SURVEY RESULTS MWR Programs and Facilities Army Community Service Child and Youth Services

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Results

Results

U.S.Army

2005 MWR Leisure Needs Survey

Fort Benning

Georgia


Briefing outline

BRIEFING OUTLINE

  • LEISURE NEEDS SURVEY

    • Project Overview

    • Methodology

    • Patron Sample

    • Products

  • SURVEY RESULTS

    • MWR Programs and Facilities

    • Army Community Service

    • Child and Youth Services

    • Better Opportunities for Single Soldiers

    • Leisure Activities

    • Deployment and MWR

    • Career Intentions

  • NEXT STEPS


Project overview

PROJECT OVERVIEW

Analyzing and forecasting the external environment

Analyzing programs and markets

Developing alternatives

Formulating the strategic business plan

Formulating operational business plans

Monitoring and evaluating plan implementation

Mission and vision statements

Customer and market analysis

Policies, regulations, mission, and laws

Composite evaluation

Strategic goals and objectives

Program business plans

Programs and facilities inventory and analysis

Installation and community profiles

Planning projections and assumptions

Monitoring, assessment, and feedback

Implementation guidance

Functional support plans

Competitive analysis

Business and industry standards and trends

Integrated SWOT analysis

Capital Improvements program

Program costs and resources analysis

Contingency plans

MWR STRATEGIC BUSINESS PLANNING MODEL

COMPONENTS

ELEMENTS


Methodology

METHODOLOGY

  • PROJECT SCOPE

    • 92 sites were surveyed in 2005

      - Northeast(21 sites)- Europe(20 sites)

      - Northwest(10 sites)- Korea(9 sites)

      - Southeast(13 sites)- Pacific(5 sites)

      - Southwest(14 sites)

    • 249,555 surveys were distributed throughout the Army to four patron groups:

      • Active Duty Soldiers

      • Spouses of Active Duty Soldiers (CONUS only)

      • DA Civilians

      • Retirees (CONUS only)

    • 4,855 surveys were distributed at Fort Benning

  • SURVEY ADMINISTRATION

    • Designed to collect information on installation MWR programs and facilities as well as the leisure activities of your potential market

    • 65 multiple choice questions; 7 questions were tailored to your specific installation issues


Methodology1

METHODOLOGY

  • SURVEY ADMINISTRATION (Continued)

    • Active Duty and DA Civilian surveys distributed by installation POCs

    • Spouses of Active Duty and Retiree surveys direct mailed to home addresses (CONUS only)

    • Web survey option offered for the first time to all respondents


Methodology2

METHODOLOGY

  • SURVEY SAMPLE

    • Four population segments

      - Active Duty - Civilian Employees

      - Spouses of Active Duty (CONUS only)- Retirees (CONUS only)

    • Response Rates and Confidence Intervals for each patron group and overall sample

_____________________________________________________

* Response rate is calculated by dividing the number of surveys returned by the number of surveys distributed. It should be noted that low response rates (i.e., less than 20%) increase the chance that one or more subgroups (e.g., for active duty patron group, E1-E4 is a subgroup) may be over- or under-represented. Any patron groups with fewer than 15 survey respondents do not have their data reported to protect privacy and ensure representativeness.

**A confidence interval for a sample mean tells us the range in which we are likely to find the true population mean: Assume 300 surveys were returned for an active duty patron group of 1,350. 52% responded that they used the gym in the last year. The 95% confidence interval for this case would be 5%. Thus there is a 95% chance that the TOTAL number of active duty at this installation who used the gym last year is between 47% and 57%. We can be 95% confident that between 634 and 770 active duty used the gym last year.


Patron sample

PATRON SAMPLE*

RESPONDENT POPULATION SEGMENTS

ACTIVE DUTY

(n = 653)

SPOUSES OF ACTIVE DUTY

(n = 151)

CIVILIANS

(n = 245)

RETIREES

(n = 209)

*The n provided for each patron group is equal to the number of respondents who provided their rank or paygrade.


Products

PRODUCTS

  • PRODUCTS

    • Comprehensive installation report of survey data in electronic form

    • SPSS data file provided to installation representatives for further analyses, if desired

    • Installation level briefing of findings

    • IMA and Army level roll-up reports and briefings

  • PRODUCT DISTRIBUTION

    • All products provided on CD

    • CD distribution to installation MWR Directors, IMA Headquarters, and U.S. Army Community and Family Support Center


Mwr programs facilities usage at fort benning

MWR PROGRAMS & FACILITIES: USAGE AT FORT BENNING

MOST FREQUENTLY USED FACILITIES

LEAST FREQUENTLY USED FACILITIES

Fitness Center/Gymnasium40%

Car Wash30%

Bowling Food & Beverage 28%

Automotive Skills24%

Library 24%

BOSS 4%

School Age Services 5%

Marinas 6%

Bowling Pro Shop 6%

Child Development Center 7%


Mwr programs facilities satisfaction at fort benning

MWR PROGRAMS & FACILITIES: SATISFACTION AT FORT BENNING*

FACILITIES WITH HIGHEST SATISFACTION RATINGS*

FACILITIES WITH LOWEST SATISFACTION RATINGS*

Automotive Skills4.27

Cabins & Campgrounds4.25

Bowling Center4.22

Fitness Center/Gymnasium 4.20

Bowling Food & Beverage4.18

School Age Services3.65

BOSS3.70

Youth Center3.71

Multipurpose Sports/Tennis Courts3.72

Army Lodging3.73

*Programs and facilities were rated on a 5 point scale: 5 = Very Satisfied and 1 = Very Dissatisfied


Mwr programs facilities quality at fort benning

MWR PROGRAMS & FACILITIES: QUALITY AT FORT BENNING*

FACILITIES WITH HIGHEST QUALITY RATINGS*

FACILITIES WITH LOWEST QUALITY RATINGS*

Automotive Skills4.14

Cabins & Campgrounds4.08

Bowling Center4.03

Library3.96

Fitness Center/Gymnasium3.95

BOSS3.45

Car Wash3.52

School Age Services3.54

Multipurpose Sports/Tennis Courts3.56

Recreation/Community Activity Ctr.3.64

  • *Programs and facilities were rated on a 5 point scale: 5 = Very Good and 1 = Very Poor. These ratings are an average

  • of three quality scores: Building/Facility/Space, Equipment/Furnishings, and Personnel.


Mwr programs facilities food and beverage services quality

MWR PROGRAMS & FACILITIES: FOOD AND BEVERAGE SERVICES QUALITY

Quality of On-Post Services

Quality of Off-Post Services


Mwr programs facilities catering services quality

MWR PROGRAMS & FACILITIES: CATERING SERVICES QUALITY

Quality of On-Post Services

Quality of Off-Post Services


Mwr programs facilities entertainment services quality

MWR PROGRAMS & FACILITIES: ENTERTAINMENT SERVICES QUALITY

Quality of On-Post Services

Quality of Off-Post Services


Mwr programs facilities club program elimination effect on army qol

MWR PROGRAMS & FACILITIES: CLUB PROGRAM ELIMINATION EFFECT ON ARMY QOL


Mwr programs facilities recreation program elimination effect on army qol

MWR PROGRAMS & FACILITIES: RECREATION PROGRAM ELIMINATION EFFECT ON ARMY QOL


Mwr programs services most and least important activities programs

MWR PROGRAMS & SERVICES: MOST AND LEAST IMPORTANT ACTIVITIES/PROGRAMS

Respondents were asked to select the 7 most important and 7 least important activities and programs offered on an Army installation.

Top 7 Activities/Programs

Army Lodging 74%

Fitness Center/Gymnasium69%

Library 59%

Child Development Center53%

Youth Center 52%

Automotive Skills 45%

Swimming Pool 42%

RV Park63%

Bowling Pro Shop 55%

Golf Course Pro Shop55%

Arts & crafts Center 53%

Golf Course Food & Beverage45%

Clubs44%

Tennis Courts/Multi-Purpose Sports Cts.40%

Bottom 7 Activities/Programs


Mwr programs services sources of information

MWR PROGRAMS & SERVICES: SOURCES OF INFORMATION*

*The top 3 sources of MWR information are shaded for each patron group and the total population.


Mwr programs services generate feeling that the army cares about its people

MWR PROGRAMS/SERVICES: GENERATE FEELING THAT THE ARMY CARES ABOUT ITS PEOPLE*

* Positive = moderate, great or very great extent


Army community service awareness and benefit active duty

ARMY COMMUNITY SERVICE:AWARENESS AND BENEFIT - ACTIVE DUTY

* Percentage of Active Duty users


Army community service awareness and benefit spouses

ARMY COMMUNITY SERVICE:AWARENESS AND BENEFIT - SPOUSES

* Percentage of Spouses of Active Duty Member users


Army community service positive impacts on active duty and spouses

ARMY COMMUNITY SERVICE: POSITIVE IMPACTS ON ACTIVE DUTY AND SPOUSES

* Positive = moderate, great or very great extent


Child and youth services positive impacts on active duty and spouses

CHILD AND YOUTH SERVICES: POSITIVE IMPACTS ON ACTIVE DUTY AND SPOUSES

* Positive = moderate, great or very great extent


Better opportunities for single soldiers boss positive impacts on active duty

BETTER OPPORTUNITIES FOR SINGLE SOLDIERS (BOSS): POSITIVE IMPACTS ON ACTIVE DUTY

* Positive = moderate, great or very great extent


Leisure activities preferences overall and by patron group

LEISURE ACTIVITIES: PREFERENCES OVERALL AND BY PATRON GROUP

Top 10 Leisure Activities

for All Respondents

Top 5 for Spouses of Active Duty

Entertaining guests at home 69%

Watching TV, videotapes, and DVDs 67%

Internet access/applications (home)65%

Going to movie theaters 64%

Special family events 56%

Watching TV, videotapes, and DVDs59%

Going to movie theaters49%

Entertaining guests at home46%

Internet access/applications (home) 43%

Walking35%

Special family events 34%

Cardiovascular equipment32%

Running/jogging31%

Going to beaches/lakes30%

Weight/strength training29%

Top 5 for Civilians

Watching TV, videotapes, and DVDs64%

Internet access/applications (home)44%

Walking 43%

Entertaining guests at home 43%

Special family events 42%

Top 5 for Active Duty

Top 5 for Retirees

Watching TV, videotapes, and DVDs52%

Going to movie theaters48%

Running/jogging 41%

Entertaining guests at home39%

Weight/strength training 37%

Watching TV, videotapes, and DVDs64%

Walking 46%

Going to movie theaters 42%

Entertaining guests at home 40%

Internet access/applications (home)40%


Leisure activities preferences by activity category

LEISURE ACTIVITIES: PREFERENCES BY ACTIVITY CATEGORY

Team Sports

Sports and Fitness

Basketball10%

Softball8%

Touch/flag football 8%

Soccer 7%

Volleyball 5%

Walking 35%

Cardiovascular equipment 32%

Running/jogging 31%

Weight/strength training 29%

Bowling 23%

Outdoor Recreation

Entertainment

Going to beaches/lakes30%

Fishing22%

Picnicking16%

Camping/hiking/backpacking 15%

Bicycle riding/mountain biking 14%

Watching TV, videotapes, and DVDs59%

Going to movie theaters49%

Attending sports events 26%

Festivals/events 24%

Live entertainment24%

Social

Special Interests

Entertaining guests at home46%

Special family events 34%

Night clubs/lounges 22%

Dancing 22%

Happy hour/social hour18%

Internet access/applications (home)43%

Automotive detailing/washing 27%

Automotive maintenance & repair26%

Gardening25%

Computer games 20%


Leisure activities market share of activity preferences on post

LEISURE ACTIVITIES: MARKET SHARE OF ACTIVITY PREFERENCES ON POST*

*Top 7 leisure activity preferences ranked by on-post participation.


Results

LEISURE ACTIVITIES: MARKET SHARE OF SPECIAL INTEREST ACTIVITY PREFERENCES BY LOCATION*

*Top 7 special interest activity preferences ranked by overall participation.


Deployment and mwr importance of access to mwr during deployment

DEPLOYMENT AND MWR: IMPORTANCE OF ACCESS TO MWR DURING DEPLOYMENT


Deployment and mwr use of mwr during deployment in theater or at home installation

DEPLOYMENT AND MWR: USE OF MWR DURING DEPLOYMENT IN THEATER OR AT HOME INSTALLATION


Deployment and mwr use of mwr during deployment compared to non deployment

DEPLOYMENT AND MWR: USE OF MWR DURING DEPLOYMENT COMPARED TO NON-DEPLOYMENT


Career intentions active duty and spouses of active duty members

CAREER INTENTIONS: ACTIVE DUTY AND SPOUSES OF ACTIVE DUTY MEMBERS


Next steps

NEXT STEPS

  • INSTALLATION REPORTS

    • Review information on 91 leisure activities and up to 40 MWR facilities

    • Share with Commander and program managers

  • DATA APPLICATIONS

    • Action planning for program change and enhancement

    • Strategic business planning

    • Five year program planning

    • Priorities for Project Validation Assessments

    • Follow-up focus groups on items of interest or for clarification of findings

    • Input into the Installation Status Report (ISR)


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