Principles and Elements of Design Review

1. Principles and Elements of Design Review

2. Fashion Illustration • Croquis - A fashion illustration of a body that can be duplicated to use for designing. • Fashion figures - taller and thinner than the average real person. • Proportion – the relationship of a part to the whole. 3/5 is the “golden ratio”. • Silhouette – the shape of one’s body or a garment.

3. Ideal Silhouette • The perfect shape! • The ideal body is said to be 8 heads tall with 7/8 of it below the head. • Standards of beauty change over time.

4. Body Types • Figure – a term used for the shape of a woman’s body • Physique – a term used for the shape of a man’s body

5. IllusionVisually appearing different from what something really is! • One can create an illusion by • applying the principles and • elements of design.

6. Principles & Elements of Design PrinciplesElements Balance Color Proportion Line Rhythm Form Emphasis Texture

7. Design- the arrangement of details in a garment • Proportion - a principle of design that concerns the spatial (size) relationship of all parts in a design to each other and the whole • Rhythm – repetition throughout a design using line, shape, color, texture or pattern • Harmony - pleasing visual unity of a design created by a tasteful relationship among all parts within the whole. • Emphasis - principle of design that uses a concentration of interest in a particular part or area of a design. • Balance - the principle of design that implies equilibrium or steadiness • Texture - an element of design concerned with the tactile quality of goods, or how the surface feels and looks

8. Line • Gives direction • Divides the body into areas

9. Form • 3-dimensional shape

10. Color Hue is another name for color. Color Schemes: • Monochromatic – one color can be tints and shades • Analogous – colors next to each other on the color wheel • Complementary – colors opposite each other on the color wheel • Split Complementary – a color and two colors on either side of its compliment • Triad – three colors, equal distant from each other on the color wheel • Accented neutral – a neutral with a pop of color

11. Primary Colors Red Blue Yellow

12. Secondary Colors Orange Green Violet

13. Intermediate Colors“Tertiary” • Blue-violet • Blue-green • Yellow-green • Yellow-orange • Red-orange • Red-violet

14. Neutrals • Black • Grey • Beige • Tan • White

15. Color continued • A tint is lighter than a pure hue. Add white. • A shade is darker than a pure hue. Add black. • Light colors tend to make things look larger. • Dark colors tend to be slimming.

16. Texture The look and feel of fabrics 1. Structural fibers, fabrication methods, finish, hang 2. Printed overall design or emphasis elements

17. Rhythm • Repetition – a repeated shape • Regular = consistent • Irregular = random • Gradation – repetition is altered in one area in a consistent manner • Radiation - line or shape radiates from a center point

18. Proportion • The relationship of all parts in a design to each other and to the whole. • The most pleasing proportion is 3/5 - the Golden Ratio. • Horizontal relationship

19. Emphasis • Principle of design that uses a concentration of interest in a particular part or area of a design. *Focal Point The most important visual element dominates over all .

20. Wardrobe • The clothes and accessories a person has When planning a wardrobe, consider: • Lifestyle • Personality • Physical attributes • Climate • Social standards

21. Wardrobe Planning • Inventory your clothing • Evaluate each piece • Plan for what you need to shop for • Use a personal wardrobe consultant, if you wish • Organize your closet • Care for and protect your clothes

22. Harmony • Pleasing visual unity of a design created by a tasteful relationship among all parts within the whole.

23. BalanceImplies equilibrium or steadiness • Vertical 1.Formal = symmetrical Both sides are the same. 2.Informal = asymmetrical Both sides are different, but still balanced.