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SEM1 4.06 A - Promotion. PI – Employ sales-promotion activities to inform or remind customers of business or product PI – Explain venue signage PI – Select event signage. Purpose of venue signage.

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sem1 4 06 a promotion
SEM1 4.06A - Promotion
  • PI – Employ sales-promotion activities to inform or remind customers of business or product
  • PI – Explain venue signage
  • PI – Select event signage
purpose of venue signage
Purpose of venue signage
  • To assist companies/brands to maximize brand awareness through visibility – must find best location for logo/message!
  • Part of sponsorship activation
  • Increased revenue through promotions
  • Promote team/ticket sales
  • Provide useful information to fans/spectators
  • Keep audience engaged (scoreboard area)
types of venue signage
Types of venue signage
  • Banners
  • Dasher boards
  • Floor/field graphics
  • Sideline billboards
  • A-frames
  • Electronic message boards
  • Rotational courtside messages
  • Logo placement
location of venue signage
Location of venue signage
  • Scoreboard/video board
  • Sideline/court
  • Scoring table
  • On court/field
  • Street poles
  • Walkways
  • Outfield walls
  • Tents
  • Racecars
  • Uniforms/attire
  • Equipment
factors when selecting venue signage
Factors when selecting venue signage
  • Cost
  • Location of signage
  • Type of signage
  • Target market
  • Attendance
  • Event
  • Viewers
sem1 4 06 activity
SEM1 4.06 Activity
  • Students work in pairs
  • Select a sports or entertainment venue
  • Select a company that would have a similar target market as the venue spectators
  • Select an event or series of events
  • Select the type of venue signage purchased
  • Select the location of the venue signage
  • Create a visual graphic of your venue signage
  • Write an argumentative essay (3 paragraphs) of why you selected this venue signage over another
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