SEM1 3.04 A - Promotion. PE – Understand the use of direct marketing to attract attention and to build a brand PI – Explain the nature of online advertising PI – Discuss types of direct mail tactics PI – Discuss the use of search-engine optimization strategies.
SEM1 3.04A - Promotion
PE – Understand the use of direct marketing to attract attention and to build a brand
PI – Explain the nature of online advertising
PI – Discuss types of direct mail tactics
PI – Discuss the use of search-engine optimization strategies
Create a Foldable with the following vocabulary and definitions
Do you pay attention to ads online?
Do you think online advertising is a good way to market products? Why? Explain your answer.
Throw – away
High cost of list maintenance
Longer lead time
Expertise required to really hit target market
Can be expensive so not very cost efficient
Difficult to track
Do you pay attention to direct mail in your home?
Do you think direct mail is a good way to market products? Why? Explain your answer.
Locate examples of sport/event banner ads buttons, pop-up ads, flash ads, and other online advertising that appear on major search engines and directories. Copy and paste these examples into a software presentation package.
Deletion of message
Lack of reliable measurements tools
Platform too diverse & complex
Mobile Marketing Activity Sheet
Must make changes to your website code - costly
Takes a while to kick in - slow
Crowded market place
Irrelevant web pages causes frustration of consumers
Takes a learning curve to learn how to navigate properly
PPC (pay per click) can be expensive
1 – What is SEO?
2- 3.01 – 3.04 Review Crossword Puzzle using notes
3 – Finish Assignments