Sem1 3 05 a promotion
This presentation is the property of its rightful owner.
Sponsored Links
1 / 14

SEM1 3.05 A - Promotion PowerPoint PPT Presentation


  • 55 Views
  • Uploaded on
  • Presentation posted in: General

SEM1 3.05 A - Promotion. PI - Write website content. EFFECTIVE WEBSITE CONTENT. THE CONTENT OF A WEB SITE HAS A SIGNIFICANT EFFECT ON THE SUCCESS OF THE SITE. INTERESTING Relevant Link(s) to more detailed pages for more information EASY TO NAVIGATE

Download Presentation

SEM1 3.05 A - Promotion

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Sem1 3 05 a promotion

SEM1 3.05A - Promotion

PI - Write website content


Effective website content

EFFECTIVE WEBSITE CONTENT

THE CONTENT OF A WEB SITE HAS A SIGNIFICANT EFFECT ON THE

SUCCESS OF THE SITE

INTERESTING

Relevant

Link(s) to more detailed pages for more information

EASY TO NAVIGATE

Information needs to be easily located

Do not use:

Long sentences

jargon

  • CONCISE

    • Space is limited – use it wisely

    • Break the text up:

      • Short sections (chunking)

      • Many headlines

      • Bullet points

    • Get information as quickly as possible – update frequently

    • Users will lose interest if too much text

    • Make it concise yet interesting


Chunking website copy

“Chunking” Website Copy

  • Chunking: presenting information by splitting concepts into small pieces or "chunks" of information.

    • reading and understanding is easier and faster

  • Chunking is very important:

    • Web readers scan for information instead of reading completely


Sem1 3 05 activity

SEM1 3.05 Activity

  • Students work in pairs and create copy for a web site based on effective website content

  • Cut out a magazine article about a sport/event product.

  • Rewrite the article so that it is appropriate for the web and create a web page about the product

  • Include:

    • Chunk-sized pieces of information

    • Headlines, bullet points & legible font size

    • Short paragraphs

    • Relevant & interesting info for your target market


Sem1 3 05 a promotion1

SEM1 3.05A - Promotion

PI - Develop a direct mail offer for SEM products


Direct mail

Direct Mail

  • Direct Mail – Advertising sent directly to customers, or potential customers.

    • Usually through mail

    • Targets specific customers

    • Measurable

    • Goal = generate a response

  • Technology in direct mail?

    • Product samples, Sound, QR codes


Direct mail formats

DIRECT MAIL FORMATS

  • Postcards

  • Catalog

  • Sales flyer/brochure

  • Newsletter

  • Larger letter envelopes

  • Letter envelopes

  • CD/DVD disc

  • Contest/sweepstakes response


6 strategies for effective direct mail

6 Strategies forEFFECTIVE DIRECT MAIL

  • Send to specific target markets

    • NO Mass marketing

  • Personalize (Address the recipient by name)

    • Never address to a company - (Dear “Dominos’ Customer”)

  • Designed to draw attention

    • Unique and Interesting

    • Keep consumers from throwing it away


6 strategies for effective direct mail1

6 Strategies forEFFECTIVE DIRECT MAIL

4. Detailed copy (more writing)

  • Provide more explanation of features and benefits

  • “targeted” consumers will read more!

    5. Encourage immediate action

  • Get consumers to visit store or website

  • Get consumers to buy the product

    6. Measurable

  • Include coupons or reply card

  • Collect data


Direct mail1

Direct Mail

Advantages

Disadvantages

Throw – away

High cost of lists

Longer lead time

Expertise required to really hit target market

Expensive Postage

  • Targeting

  • Personalized message

  • Measurable

  • Different from your competitors


Procedure of direct mail campaign

PROCEDUREof DIRECT MAIL CAMPAIGN

  • Choose your Product

  • Define your Customer

    • Define the TARGET MARKET that is going to be interested

  • Create a DIRECT MAIL LIST

  • Design

    • Customers need to quickly connect with it

  • Print and Mail

  • Follow-Up and Document

    • Follow-up when you get a response

    • Document those customers for other campaigns

  • Repeat!


Activity

Activity

  • Choose One:

    • Create a direct mail piece to get people in the community to attend an AK Sporting Event or Theater Production.

      Or

    • Create a direct-mail piece for studentsto purchase an AKHS Knight’s mascot bobble head doll.

  • Directions

  • Determine which type of direct mail to use

  • Target a specific person (Pick someone!)

  • Design it to be unique and draw attention

  • Include detailed copy to explain features and benefits

  • Encourage recipient to take immediate action

  • Include a way to make it measureable (Coupons, Reply Cards, RSVP)


Web site links for direct mail

Web site links for direct mail

  • http://www.businesstown.com/marketing/directmail-sample.asp

  • http://www.writinghelpinc.com/directMail.php

  • http://www.danielleadams.com/Sample_Letters.html

  • http://www.forbes.com/sites/loisgeller/2012/08/03/the-ridiculously-inexpensive-magic-of-direct-mail-letters/

  • http://www.directcreative.com/samples.html

  • http://directmarketing.thomsonlocal.com/Marketing-Services/Direct-Mail-Services/Sample-Direct-Mail-Letters/


  • Login