PRICING STRATEGIES (SL & HL Content) . IB BUSINESS & MANAGEMENT A COURSE COMPANION P210-212. PRICING STRATEGIES There are 3 main categories:. Cost-based pricing Cost-plus Pricing Marginal-cost pricing Contribution Pricing Competition-based pricing Price Leadership Predatory Pricing
IB BUSINESS & MANAGEMENT
A COURSE COMPANION
Examples of Price Discrimination
Psychological pricing also refers to the practice of setting prices at just under the currency unit such as $19,99 rather than $20. This is based on a number of assumptions:
(“BOGOF”) offers, which are now common place across the world.