Cultural and creative industries – the emergence of neo-capitalism ? Detlef Eckert European Commission Taipei, Taiwan April 26-27, 2008 Can you put a figure to creative value?
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April 26-27, 2008
Creators often do not want to be associated with any business value; market should not drive artistic creativity it is believed
First Approach: Neo-Classical Economic Theory
Labour and Capital could not explain growth, hence Technology was added:
Output = A*f(L,K,T); Labour, Capital, Technology
Where is culture if it is capital?
Possible to add culture to the equation if you can measure it.
Attempts exist to build a culture index/creativity index
For instance Technology, Talent, Tolerance (Richard Florida: “Why cities without gays and rock bands are losing the economic development race”)
© The Conference Board
* From Greek: ἄνθρωπος, anthropos, "human being"and, λόγος, logos, "speech“
=> to talk about human beings
Imagination is more important than knowledge neo-capitalism ?
Innovation is a process of creative destruction (Schumpeter).
Digital technologies (information society)have exacerbated this. Why?
The competitive advantage comes from being different (Nordström/Ridderstraale)
Cut through the hype of “everything new, the death of everything, cyber world, etc”
What is really behind:
The Internet allows innovation at the edge of the networks (it is easy to be on the net, but difficult to be successful, you need to be lucky and creative)
Computers are a powerful tool (“The Matrix”) but still with severe limitations (cognitive capabilities), creative programming
Knowledge and ideas are globally accessible and shared: you need to be creative to transform this potential into profitable business.
Initiative to make European cultural and scientific heritage better accessible online
European Digital Library: multilingual access point, combined sources
Challenges: different materials, large volume, preservation (including digital preservation), copyright
2 millions item by 2008, 6 millions by 2010, yet even this is only a small proportion
2.5 bn books and periodicals
~ 50 million hours of film
70% of the material at risk
Part of a major European Research Programme
2007 – 2013 timeframe
Digital libraries and technology enhanced learning: 102 million € over the last two years
Intelligent Content and semantics: 102 million € over the last two years
Follow-up of 2001 – 2004 eContent
2005 – 2008 timeframe
Objective: “to make digital content in Europe more accessible, usable and exploitable”.
Overall budget: 149 million €
2008 budget: 42.5 million €
Open for 3rd country participation
Life of the Others
The March of the Pinguins
2007 – 2013 timeframe
Overall Budget: 755 million €
Pre- and postproduction support
US films have an average budget of 45 mio €, in the EU 4 to 5 mio € in average, UK films are highest with about 8.5-9 €
Half of the European films are shown with the support of MEDIA.
MEDIA supports the distribution of 9 out of every 10 feature films in Europe that are distributed outside their originating country.
2.5 million cinema-lovers watch over 15,000 European screenings in more than 100 festivals funded by MEDIA
Every year 300 new European film projects are supported by MEDIA.
Motivation to watch non-US films
International co-operation possible under certain conditions
Budget: 400 million €
To enhance a common cultural area and promote European citizenship
Support for cultural actions
Projects (mobility, dialogue, creativity)
Specific support measure such as European Capitals of Culture
Support for cultural bodies
Analysis and dissemination activities
Cooperation with 3rd countries on the basis of cultural agreements