Bridging the Knowledge Gap: A Danish Objective
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Bridging the Knowledge Gap: A Danish Objective Gert Balling Ph.D. Coordinator of the National Network for Technology Transfer, Denmark. Danish Patent Exchange. Overview. The National Network for Technology Transfer - techtrans.dk runs the Patent Exchange

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Danish patent exchange

Bridging the Knowledge Gap: A Danish ObjectiveGert Balling Ph.D.Coordinator of the National Network for Technology Transfer, Denmark.

Danish Patent Exchange


Overview

Overview

  • The National Network for Technology Transfer - techtrans.dk runs the Patent Exchange

  • Members of network: 11 universities, 9 national laboratories and 5 university hospitals

  • The Danish Agency for Science, Technology and Innovation is co-funding the operation and development of the Patent Exchange

  • The Patent Exchange is the only unifying presentation of public research patents for sale or licensing in Denmark


Public research commercialization survey denmark 2005

Public Research Commercialization Survey, Denmark 2005

  • Survey conducted jointly with The Danish Agency for Science, Technology and Innovation

  • 2005 a break through in commercial results:

    • Number of license deals and assignments almost doubled from 2004-2005

    • 70% increase in income from licenses and assignments of IP from 2004-2005

    • 2005: 281 invention disclosures, 87 patent applications, 81 agreements licensing or assigning IPR, 95 active licenses, 13 spin outs.


Key goals

Key goals

  • Support commercialization by collecting, listing and presenting public research patents

  • Create online ”marketplace”, a “showroom” for researchers/institutions and their inventions

  • Missing link between industry and techtrans-office/researchers

  • Each patent description should include both management summary and business opportunities – i.e. focus on the industry: companies, partners, investors

  • Always updated information, easy searchable


Key considerations

Key considerations

  • Prioritize customer need

  • Balance design of the patent description with both industry and institutions in mind

  • Make plans for integrating information along the line - needs flexible design

  • Plan for ongoing contact with institutions on updates


Project sketch

Set up a steering group with authority to take decisions

Outline key goals and target groups

Set up a project team, value collaboration

Design and upload a rough sketch of site

Run usability test on sketch site with representation of target groups

Analyze test results, prioritize user requests

Steering group approval on adjustments

Adjustment of design and programming – and endless re-adjustments

Incorporate statistics software for analyzing user patterns

Set a ”marketing” budget and plan for ongoing profiling

Project sketch


Team collaboration

Team – collaboration

  • Technology and content must interact

  • Flexible collaboration is essential to incorporate ongoing adjustments and development

  • Content management must be user friendly

  • Partners:www.kadence.infowww.blobcom.com


Design structure i

Design – structure I

  • Signal colors: Green and red

  • Frontpage header with 5 categories + list all

  • Vertical main menu with categories is visible on all pages

  • Red arrow shows menu navigation

  • Multiple search options on each page


Design structure ii

Design – structure II


Technology

Technology

  • XML based Content Management System

  • Updating users via RSS (XML)

  • Flexible look and feel

  • Tab based presentation of the patents

  • Flexible categorization + complete list

  • Searchable – Google solution, open source

  • Dual-language from start (Danish, English)


Content management system example

Content Management System example

  • Content Management System with user friendly overview of each part of page

  • Content Management System facilitates easy copying of pages and menus for translations

  • Content Management System incorporates RSS feature for news of new patents uploaded


Awareness institutions

Awareness - institutions

  • Local techtrans offices in ongoing contact with the techtrans network (site, news letters etc.)

  • Template for information on each patent description (Danish/English) is found online

  • Ministry focus on the Patent Exchange supports awareness top-down

  • Media focus on commercialization forces awareness on publishing research patents

  • Prestige about new deals, license agreements, patents, research discoveries, supports the institutions’ awareness on publishing them


Marketing

Marketing

  • Own URL: www.patentbors.dk

  • Integrated part of portal and newsletter: www.techtrans.dk

  • Links from member institutional websites

  • Links from official authority websites

  • Google AdWords, further online advertising

  • Other kinds of PR from the techtrans network


Questions are welcomed

Questions are welcomed


Contact details

Contact details

  • The national Network for Technology Transfer, Denmark

  • CoordinatorGert Balling

  • Phone: + 45 4525 1115

  • E-mail: [email protected]

  • Web: www.techtrans.dkwww.patentbors.dk


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