Success… Are we there yet? Bb Asia-Pacific Conference 2004

1. Success… Are we there yet?Bb Asia-Pacific Conference 2004 Paul McKey Managing Director - Senior Consultant Redbean Pty Ltd

2. How Redbean Works • Learning ‘Architects’ • Ed Business Analysis • Organisational Change • Learning and Development • Learning Environments • Technology Selection • Custom Courseware • Designers and Developers

3. “There’s no use trying,” said Alice. “One can’t believe in impossible things.” “I daresay you haven’t had much practice,” said the Queen. “When I was your age, I always did it for half an hour a day. Why, sometimes I’ve believed as many as six impossible things before breakfast.” (Lewis Carroll)

4. Smart Business Program

5. A Smart Business is one that is poised to take advantage of the global revolution in business and communications.

6. Where do you fit?

7. Business • Learning program will be born of a clear need or desire • Strategic,efficiency, staff, market needs • Why are you undertaking program? • Set objectives in business/value terms • Define overall program needs • Set outcomes and achievable metrics • Use iterative design to cost and set VOI/ROI

8. Purpose • Purpose is what you want to achieve/deliver • Product or service • Selling, promoting, informing, researching, training, educating, communicating • Major influence on learning environment • Defines learning outcomes,metrics • Instructional and Interaction design

9. Technology (Environment) • Technology is the servant of good business strategy and a clear sense of purpose! • Technology = Learning environment • Selection based on needs, scope and capability • Synchronous, asynchronous, JITL • Low Tech < > High Touch! • Defer to Purpose and Program design

10. But the most important of all is People

11. People • Your gateway to success through: • Increased performance • Personal fulfilment, Increased knowledge • Improved communications • Immersion in culture and practice • Increased convenience and reliability • Increased community and brand allegiance • Enhanced internal and external relationships

12. What sort of company are you?

13. Are you… • Operations focussed? • Low Cost, efficient, commodity-based • Product focussed? • Innovative, quality driven, the best in class • Customer focussed? • Multiple solutions, personalised, intimate • Could be all three but choose a leader!

14. A Smart Business Plan for Learning & Development

15. Education Technology Plan • Institutional Strategic Plan • Map to Strategic objectives with outcome orientation • Institutional Academic Plan • Map to pedagogical objectives understanding use cases • Institutional Technology Plan • Map to infrastructures objectives with outcome orientation

16. Four Phases/levels of Online • Passive • Straight conversion - Capability • Transaction • Managing, LCMS - Usability • Interaction • Proactive, personalised - Performance • Simulation • Mutually adaptive systems

17. eLearning Today! • The ‘e’ is an euphemism for technology • eLearning changes the medium yet: • Fails to recognise the complex individual • Is still course centric • Is still ‘teacher knows best’ • Is still discrete from the work place/flow • Is largely defined by technology apologists • So is it really ePublishing?

18. Future - Business & Purpose • Positive VOI/ROI, more than just cost reduction… • Expanding from eTraining, eEducation • From Hard skills to Soft skills • Knowledge domain + affective domain • From formal learning to workflow learning • From eLearning to iLearning • Outcomes focus

19. Looking Forward • Is eLearning the “Fifth Language”? (Logan) • Speech, print/art, mathematics, science, computing • We can codify the old yet can it help us discover the new? • Is it mutually adaptive yet? • Learning Objects are a step in the right direction…but are they the answer?

20. Bovine Objects Don’t try to understand ‘em Just cut and rope and brand ‘em Soon we’ll be livin’ high and wide - Rawhide

21. Rawhide Don’t try to understand ‘em Just cut and rope and brand ‘em Soon you’ll be living high and wide Head ‘em up Move ‘em out Ride ‘em in Rawhide…

22. When the men ruled… • Industrial age • Steam engine • pounds/sq inch, lbs/sq inch • Computer • kilohertz, megahertz, gigahertz • “Computers get faster and cheaper yet computing is stagnant…” (McNeally)

23. Some New drivers • Women will dominate the 21st century • Information age = communications age • Interaction will displace transaction • Interaction = relationships • Businesses will be fluid and hunter-gatherer (or agrarian - sow, reap, disperse) • iLearning will supersede eLearning • Real world + virtual world = real world

24. Allow information to flow in Orbicular Model (Gilliver et al)

25. Then allow it to flow out

26. Future - Technology • Build on current technology • Transaction to Interaction - real time • Simulation and scenario systems • Integration of business planning and learning techniques • Integration with workflow • Absorption of knowledge management and CRM

27. Death to the ‘end user’ • Three personas in any education system • Success requires marketing to all three • Customer • Tell me the benefits of my time and money • Student/employee • Show me how this works. Can it help me? • Learner • Excite me with new knowledge

28. System & Persona design

29. Uniqueness People Activities Resources = Experience Personas and Interaction Design Communities of Practice (CoP) Modular Applications Semantic Web Services (XML etc) Standards-based Three tier object- repository design Continuous Publishing Emergent workflow Support iLearning principles Learning EnvironmentDesign Principles

30. Future - People • Could be staff, partner or customer • Defined as a Learner • Defined as Human Capital… • Personalised via adaptive learning • Considered in a community of practice • They want control of environment • Are seen as a source of knowledge

31. Change

32. Design Team Communications engineers, Human Interface designers, Interaction designers, accountants, technical writers, trainers, teachers, students, administrators, graphic & fine artists, musicians, web developers, data/knowledge base experts, computer programmers, "nomadic gatherers of knowledge" (Mcluhan), at least 50% women, entrepreneurs, at least one post-modern cynic.

33. Continuous Improvement • The vendor and the client • The Egg • Defines Form and Functionality • Nurtures and Develops • The Chicken • Develops Process and Content • Looks for food (markets) • Helps define the new…

34. Continuous Improvement

35. eLearning Futures • Emerging markets are information centric • The Information Age requires iLearning or interaction, immediacy, individualisation • eLearning will stagnate in a self-limiting market defined by existing product/systems • iLearning markets require new products, models and systems defined by new needs

36. Success? If you can’t describe it you might miss it!

37. Thank You! www.redbean.com.au