Public Relations Functional. Geoffrey Gabbedon Regional Public Relations Chair Hofstra University Mechanical Engineering. Overview. Introductions Roles Strategic Plan Overview Opposite Sides of the Same Coin Drafting a Press Release/Lead Radio PSAs Questions/Open Forum.
Public Relations Functional
Regional Public Relations Chair
Journalism: Writing characterized by a direct presentation of facts or the description of an event without an attempt at interpretation.
Two-way communication between an organization and its publics to create a positive image.
For Immediate ReleaseFor more information:
Dateline—First Paragraph (5Ws)
Second Paragraph—supports the first with additional detail
Third Paragraph—Typically includes a quote
Fourth Paragraph—includes additional info, but watch out
Final Paragraph—Boilerplate information
### or -30-
Best Buy Selects GE Global eXchange Services to Provide E-business Transaction Services
Salt Lake City, UT -- 05/01/2004 - GE Global eXchange Services (NYSE: GE), a leader in business-to-business Internet commerce, today announced that it has been selected by Best Buy Co., Inc. (NYSE: BBY) to provide e-business services designed to enhance the electronic transaction capability between Best Buy and its trading partners. Value added network services from GE Global eXchange Services (GXS) will help Best Buy continue to streamline e-business processes and reduce supply chain costs. The announcement was made at the Uniform Code Council’s U Connect Conference.
In an effort to streamline its online business processes and reduce supply chain cost, Best Buy Co. Inc. selected e-commerce company GE Global eXchange Services to provide services designed to enhance the company’s electronic transaction capability, GE announced on April 22 at the Uniform Code Council’s U Connect Conference in Salt Lake City.
Case Study and Exercise
A Walk For Education
October 22, 2005
* Target City Used in this exercise
American Tuberculosis Foundation
1212 Avenue of the Americas
New York, N.Y. 00912
“YOUR GOOD HEALTH”: 10 SEC. LIVE RADIO SPOTS
THE AMERICAN TUBERCULOSIS FOUNDATION AND THIS STATION CARE ABOUT YOUR GOOD HEALTH. DON’T SMOKE …SOMEONE WHO LOVES YOU WANTS YOU TO QUIT.
SMOKING NOT ONLY HARMS YOUR LUNGS, IT HARMS THE LUNGS OF THOSE AROUND YOU. SOMEONE YOU LOVE WANTS YOU TO QUIT. THE AMERICAN TUBERCULOSIS FOUNDATION CARES ABOUT YOUR GOOD HEALTH.
GOOD HEALTH MEANS TAKING CARE OF YOURSELF. DON’T START SMOKING. AND IF YOU ALREADY SMOKE …TRY TO STOP. SOMEONE YOU LOVE CARES ABOUT YOUR GOOD HEALTH. A MESSAGE FROM (station call letters) AND THE AMERICAN TUBERCULOSIS FOUNDATION.
When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step-by-step how to create and implement an effective public relations strategy for pennies on the dollar compared to the cost of advertising. Public Relations Kit For Dummies gives you all the tools you need to spread the word about your product or service, without a PR agency.
In Public Relations Kit For Dummies, you’ll discover how to: