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PUBLIC RELATIONS FUNCTIONAL. Dionna Dunbar Region 3 Public Relations Chairperson Senior-Mechanical Engineering Clark Atlanta University. Overview. Introduction Roles Strategic Plan Overview Submissions and Expectations How to Drafting a Press Release/Lead Questions/Open Forum.

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Public relations functional
PUBLIC RELATIONS FUNCTIONAL

Dionna Dunbar

Region 3 Public Relations Chairperson

Senior-Mechanical Engineering

Clark Atlanta University


Overview
Overview

  • Introduction

  • Roles

  • Strategic Plan Overview

  • Submissions and Expectations

  • How to Drafting a Press Release/Lead

  • Questions/Open Forum


What is public relations
What is Public Relations?

  • The act of publicizing and informing the members of a community/organization.

  • Being able to effectively communicate and build partnerships amongst people.

  • Creating a positive image for your chapter.


Roles of chapter pr chair
Roles of Chapter PR Chair

  • Specific duties as outlined in Chapter Constitution and Bylaws

  • Generate positive publicity for your chapter

  • Submitting Press Releases

    • Local Newspaper

    • School Newspaper


Sample press release layout
Sample Press Release Layout

For Immediate Release For more information:

HQ Contact

703-549-2207

public [email protected]

HEADLINE

Subhead

Dateline—First Paragraph (5Ws)

Second Paragraph—supports the first with additional detail

Third Paragraph—Typically includes a quote

Fourth Paragraph—includes additional info, but watch out

Final Paragraph—Boilerplate information

### or -30-


Submissions
Submissions

  • Monthly Reports- No later than the 10th day of the month (ie. Aug. 10, Sept. 15)

  • Press Releases- Must be submitted to me 1 month prior to submission. MUST be sent back upon approval prior to final submission.

  • Archive all chapter events and submit to Chapter Secretary at end of term


E business
E-BUSINESS

  • Create yahoo group and maintain contact

  • Upload documents for chapter PR/Pub.

  • Post Chapter news and development

  • Response to emails within 48 hours


REGIONAL COUNTERPART

NATIONAL COUNTERPART

Dionna Dunbar Raymond E.ArmsteadJr.

[email protected]@board.nsbe.org

[email protected]

(703) 338-8358 cell (614) 425-1592 cell

Office Hours-


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