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The analysis of advertising

Baldin R uben classe 5° A . The analysis of advertising. The Advertising of essence of giò by Giorgio Armani http ://www.youtube.com/ watch ? v=ZuEqqXVxeZM.

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The analysis of advertising

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  1. BaldinRuben classe 5° A The analysisof advertising

  2. The Advertising ofessenceofgiòby Giorgio Armani http://www.youtube.com/watch?v=ZuEqqXVxeZM

  3. Visualchannel=the most immediate channel to transmit the message, this allows the 'association of images of the viewer of something pleasant, and stimulates his imagination sexualallusions Auditive channel=it is designed to place the message, and often to make it more attractive and to stimulate the viewer and make him feel the pleasurable sensations Channelstoconveymessage

  4. A unknown and undefinedbeach Itstimulates the imaginationof Viewer, captures the attention In human mind, itrecallsholiday and itis a positive imagine, itsfunctionistocalm and reassure THE SETTING OF SCENE

  5. The black and white contrast gives a effect of essentiality and highlights the product compared to other products (the background: the sea the clouds) THE CHOICE OF BLACK AND WHITE

  6. The body wet and nakedof man  idealization of the body of man, perfect proportions and musculature, that is powerful to symbolize the strength and virility of man The vigorousexpression at 00.31 sec and the sighsof man  italludesto male orgasm, itrappresent the dominationof man over woman(wear this perfume implies these consequences) SEXUAL ALLUSIONS

  7. PERSONAL JESUS DEPECHE MODE “Your own personal Jesus Someone to hear your prayers Someone who cares Your own personal Jesus Someone to hear your prayers Someone who's there…” THE FUNCTION OF MUSIC

  8. it puts the name of the product in the mind, when I think of the song Depeche Mode I automatically associate the name of the product It makes advertising less intrusive it underlines the masculinity of the model, it completes the sound effects of the sea functions

  9. The narrator Voice is strong and reassuring, reflects the physicality of model It occurs at the end of advertising and it gives its name to the product

  10. The end

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