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Advertising Analysis

Advertising Analysis. Student Name. Newspaper Advertising. Dynamic, timely, good placement Ad appears every Wednesday in food section Delivers 28% of customers. Radio Advertising. Upbeat and humorus Spots run daily in morning drive time Delivers 10% of customers. Mailers.

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Advertising Analysis

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  1. Advertising Analysis Student Name

  2. Newspaper Advertising • Dynamic, timely, good placement • Ad appears every Wednesday in food section • Delivers 28% of customers

  3. Radio Advertising • Upbeat and humorus • Spots run daily in morning drive time • Delivers 10% of customers

  4. Mailers • Colorful and appealing postcards and coupons • Mailer sent six times a year • Delivers 12% of customers

  5. Yellow Pages • Attractive display, prominent placement. • Ad appears in all metro editions • Delivers 6% of customers

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