Staff Training

1. Staff Training Update June 2007

2. Table of contents · About Misaki · Concept · Graphic concept · Collections · Collection 2007 · Summer collection 2007 · Natural & Cultured pearls · X-treme lustre pearls · Materials · How to read the Misaki product reference ? · How to advice customer in product care ? · What kind of defect is covered by the Misaki guarantee ? · Display units · Merchandising · Merchandising recommandations · Merchandising dont’s · Visual items - Posters · Visual items - Showcards · Packaging · Gifts with purchase · Sales recommandations

3. About Misaki • Established in 1986 • Based in Monaco • Pearls originate from Japan • European designs • Specialized in quality Jewellery & Pearls • Airlines / Duty Free and domestic market • Referenced on 100 airlines and 500 shops worldwide. M I S A K I W O R L D W I D E

4. Concept Style · pure design shapes, creative and modern interpretations of pearl jewellery, freshening up what pearls can do for a woman’s look and outfit, · diversity of materials and various types of pearls Positioning · creative and affordable jeweller · ideal fashion accessory for all occasions and every day or evening look Target · modern positive woman of today, · customer average age group 20 - 45

5. Graphic concept Slogan Logo Fresh, dynamic, sexy Creative designs with fashion designers : Colour code : White and bronze BBDC

6. Collections • 2 collections twice a year: Shop and Airlines • Main launch: collection usually launched during TFWA Cannes exhibition (October) • Additional line: summer collection usually launched during Baselworld exhibition (April) • Main products: • Earrings (26%) · Average price: 65 eur • Necklace (26%) · Average price: 165 eur • Pendant (15%) · Average price: 120 eur • Watch (12%) · Average price: 225 eur • Rings (10%) · Average price: 95 eur • Bracelet (11%) · Average price: 155 eur Staff Training

7. Collection 2007 The 2007 collection consists of several themes and offers complementary lines, ranging from hip and fashionable items to the more sophisticated timeless pieces. Other new materials are added to pearls such as white ceramic, rubber, rose gold and black plating, iridescent and stingray type leather amongst other. The unconventional spirit of the brand also marries chic pearls with rock’n roll by proposing unseen and playful usage of jewellery: rocker bracelet revisited with mabe pearl spikes and iridescent leather, water-resistant watch mixing black rubber and glamorous rose plating, pearl and gold trilogy ring also wearable as a pendant… The new collection is thus divided in 3 main themes: • PULP: Creative and trendy jewellery mainly inspired from Glam Rock with bronze and shimmering tones. • PURE: Timeless pieces with pure shapes and chic basics. • PRECIOUS: Sophisticated jewels and more elaborated designs.

8. Summer collection 2007 The new summer 2007 Misaki collection is inspired by the Modern Boudoir spirit. In line with the new romantic trend, the collection plays with a boudoir feeling modernized to fit today’s fashion. The trendy women of this summer will be both sensual and modern. Sensuality is symbolized by lingerie touches (bows, lace, corset…) while her modernity shows in design details (engravings, faceted ball chains, signet ring…) Colours and materials underline feminity: Tones are in pink shades (coral, burgundy, purple, violet…) and materials suggest softness (satin, resin, leather, mother of pearl, pink and yellow gold plating…).

9. Natural and Cultured pearls Natural pearls Natural pearls are formed when a foreign object has made its way into the mollusk’s shell. The mollusk secretes nacre, a lustrous substance that coats the intruding object. As thousands of layers of nacre coat the intruder, a pearl is formed; this process takes up to seven or eight years. Cultured pearls Cultured pearls are produced by oysters that have been surgically injected (nucleated) with a natural quartz nucleus. The oyster will produce around it layers of mother of pearl and will make a pearl in only 2 years. Misaki offers different varieties of Cultured Pearls called Akoya Pearls and Fresh Water Pearls. The Akoya Oyster is found mainly in the shallow waters off the coast in Japan. Fresh Water Pearls are produced by the Unio Margaretafera Oyster or bi-valve mollusk, and are found in fresh water lakes and rivers.

10. X-treme lustre pearls X-treme Lustre pearls Misaki has created the new pearl standard with our patented X-treme Lustre pearls. Through SHL technology, we have created an extraordinary lustre, which is superior to the shine of natural pearls. By layering a natural quartz nucleus with iridescent synthesised mother-of-pearl, Misaki has created a new gem with everlasting shine that is stunning against bare skin. Pearl shape Symmetrical, round pearls tend to be the most valuable but off-round and oval are also very common. More unusual shapes are used to complement specific designs: Mabe (also Blister) Large hemispherical cultured pearls grown against the inside shells of oysters instead of within the body. Baroque Pearls of irregular and asymmetrical shape. Keshi Baroque flat pearls, which form naturally in many cultured pearl oysters.

11. Misaki materials Misaki uses 3 different kinds of base metal (all nickel-free and therefore non-allergen): · Sterling silver: it is a precious metal but naturally tarnishes after exposure to air (recognized thanks to the “925” hallmark) · Stainless steel: it is a metal that does not stain, corrode or rust and is slightly lighter than silver. · Non precious metal such as brass. All Misaki jewellery are plated (coated with another metal) to color and protects the metal from tarnishing due to chemicals, water, skin oils… · Rhodium, a precious white metal, is used to give the jewellery a white colour. · 18 karat gold is used to give the jewellery a yellow colour. · Gunplating, is an alloy used to give the jewellery a black colour. · Rose gold plating is used to give the jewellery a pink colour. Misaki jewellery uses several kinds of stones: · Crystals: high-quality glass containing at least 10% lead oxide and producing very clear glass resembling rock crystal. · Cubic Zirconia: diamond stimulant being hard and optically flawless. Other materials are used on Misaki designs such as enamel (glassy substance fused onto metal using heat), mother-of-pearl (iridescent coating on the inside of oyster shells), Murano glass (Italian hand made glass with reflection effects created by mixing it with powdered gold or silver)...

12. How to read the Misaki product reference ? 1st letter = Box type. Q = boxes for products sold on domestic market and M = boxes for products sold on Airline market. 2nd + 3rd letters = Pearl type. CR= X-treme Lustre pearl and CU = Cultured pearl. 4th letter = Jewellery type. N = necklace; P = pendant; B = bracelet; E = earrings; C = clip earrings; R = ring; W = watch; A = mobile chain. All remaining letters are the product name. Ex: ref.: QCRNLIGURIA is the reference of the Liguria Necklace. This necklace is made of X-treme Lustre pearls and is sold in a “domestic market” box.

13. How to advice customer in product care ? · Misaki Jewellery should be stored in its original Misaki box or a velvet pouch in a dry environment. · Although Misaki uses precious metals like sterling silver, gold and rhodium plated, metal parts can be affected by exposure to excess heat and humidity or other harmful, external elements. · Customers should also be aware that contact with perfume or lacquer sprays, perspiration, detergents and other harmful substances could be detrimental to pearls and jewellery. · Misaki jewellery should be worn as a finishing touch, after using perfume or hair spray. · An occasional polish with a soft cloth will help maintain the original lustrous finish of both pearls and plating. · In order to preserve the natural beauty of pearls and the shape of the jewellery, restringing pearls once a year is recommended.

14. What kind of defect is covered by the Misaki guarantee ? · Misaki jewellery and watches are backed by a two-year International Guarantee.This guarantee covers the free repair or replacement of any pearl, strap or mechanical part, which shows a manufacturing defect (ex: unglued pearl, defective clasp, broken string, oxidant metal, defective watch movement...). · The guarantee does not apply to normal wear and tear including abuse of the product. · Defect due to abuse of the product (scratched metal parts, pearls yellowed by corrosive products…) are not covered by the Misaki guarantee. · In order to be validated, the guarantee card found in the box should be filled in and stamped by the vendor.

15. Display units Wall Unit Freestanding Unit Cash & Carry Unit Counter Top Unit Counter Top Unit : designed for retailers with minimal display space, attractive way to present the Misaki brand in a boutique spirit Wall Unit : allows putting different pictures in each of its 3 levels, changing them for each new collection and according to the jewellery displayed. Safety storage Free Standing Unit : elegant display, with safety storage. Comes with the Misaki illuminated cube on the top of the tower, and permits to present jewellery in different view angles; Counter Unit : special display with pullout drawer to simplify use for the sales staff. Safety storage at the bottom Window Display Unit : developed for counters. Three boards of different heights and interchangeable Misaki visual for a dynamic presentation. Cash & Carry Unit : enables customers to improve sales in Duty Free and Department Store points of sale where impulse purchases are significant. Made in white lacquered MDF, three sides of the display are decorated with Misaki visuals. The fourth one has a door for storage space and bears the Misaki logo. Counter Unit And Window Display Unit

16. Merchandising Ref. : PDEARRINGSMALL 1 · Small Earring Stand W: 64 mm, D: 50 mm, H: 110 mm Ref. : PDBANGLESMALL 2 · Small Bangle Stand W: 34 mm, D: 34 mm, H: 118 mm Ref. : PDRINGSMALL 3 · Small Ring Stand W: 24 mm, D: 24 mm, H: 44 mm Ref. : PDPENDANTMULTIPLE 4 · Multiple Pendant Stand W: 140 mm, D: 220 mm, H: 55 mm Ref. : PDEARRINGLARGE 5 · Large Earring Stand W: 105 mm, D: 49 mm, H: 90 mm Ref. : PDBANGLELARGE 6 · Large Bangle Stand W: 35 mm, D: 35 mm, H: 141 mm Ref. : PDEARRINGLARGE 5 · Large Earring Stand W: 105 mm, D: 49 mm, H: 90 mm Ref. : PDRINGLARGE 7 · Large Ring Stand W: 24 mm, D: 24 mm, H: 70 mm Ref. : PDEARRINGMULTIPLE 9 · Multiple Earring Stand W: 45 mm, D: 120 mm, H: 34 mm Ref. : PDCUSHION 10 · Cushion Stand W: 85 mm, D: 85 mm, H: 40 mm Ref. : PDRINGMULTIPLE 11 · Multiple Ring Stand W: 120 mm, D: 40 mm, H: 45 mm Ref. : PDBRACELETMULTIPLE 12 · Multiple Bracelet Stand W: 140 mm, D: 259 mm, H: 29 mm

17. Merchandising Ref. : PDBUSTSTRANSP 17 · Small Transparent Bust W: 105 mm, D: 75 mm, H: 150 mm Ref. : PDBUSTSBRONZE 18 · Small Bronze Bust W: 105 mm, D: 75 mm, H: 150 mm Ref. : PDBUSTSWHITE 19 · Small White Buste W: 105 mm, D: 75 mm, H: 150 mm Ref. : PDACRYLICPINK 30 · Acrylic Stand Pink W: 120 mm, D: 120 mm, T: 3 mm Ref. : PDBUSTMTRANSP 20 · Medium Transparent Bust W: 136 mm, D: 104 mm, H: 200 mm Ref. : PDBUSTMBRONZE 21 · Medium Bronze Bust W: 136 mm, D: 104 mm, H: 200 mm Ref. : PDBUSTMWHITE 22 · Medium White Buste W: 136 mm, D: 104 mm, H: 200 mm Ref. : PDACRYLICSTAND 29 · Acrylic Stand Bronze W: 120 mm, D: 120 mm, T: 3 mm Ref. : PDBUSTLTRANSP 24 · Large Transparent Bust W: 170 mm, D: 128 mm, H: 250 mm Ref. : PDBUSTLBRONZE 25 · Large Bronze Bust W: 170 mm, D: 128 mm, H: 250 mm Ref. : PDBUSTLWHITE 26 · Large White Buste W: 170 mm, D: 128 mm, H: 250 mm Ref. : PDACRYLICBLACK 28 · Acrylic Stand Black W: 120 mm, D: 120 mm, T: 3 mm

18. Merchandising Ref. : PDPODIUMTRANSP 13 · Small Multipurpose Podium W: 160 mm, D: 120 mm, H: 35 mm Ref. : PDPODIUMWHITE 14 · Large Multipurpose Podium W: 160 mm, D: 120 mm, H: 35 mm Ref. : PDRECTANGLESMALL 15 · Small Multipurpose Rectangle W: 221 mm, D: 35 mm, H: 131 mm Ref. : PDRECTANGLELARGE 16 · Large Multipurpose Rectangle W: 241 mm, D: 35 mm, H: 160 mm Ref. : PPHALLMARKSIGN 23 · Hallmark sign W: 70 mm, D: 40 mm, H: 70 mm Ref. : PDAAP-HOLD 27 · Leaflet holder W: 165 mm, D: 75 mm, H: 210 mm Ref. : PDMIRROSTAND 31 · Mirror Stand W: 250 mm, D: 210 mm, H: 300 mm

19. Merchandising recommandations To elaborate an attractive display presentation, please follow the necessary steps: 1° Product selection: For each display to be decorated, select an assortment of jewellery that matches together in terms of : • Product style : creative and trendy products; timeless jewellery and basics; sophisticated and more elaborated designs. • Metal colour: Most of Misaki jewellery is available in rhodium and yellow gold plating and, introduced in the 2007 collection, black and rose gold plating. • Pearl colour: Many pearl colours are available in Misaki’s collection but most of the products can be grouped in colour shades such as white, black, pink/mauve, bronze/champagne. The pictures illustrating the merchandising recommendations are realized with jewellery from the latest Misaki collection to show different options of matching product selection.

20. Merchandising recommandations 2° Product enhancement: • Each type of jewellery should be arranged on the appropriate stand according to size and shape. • Arrange necklaces and bracelets in a nice round shape. If they are twisted, try pulling gently on both ends to smooth it. • Watch hands must always be at 10:10. 3° Visual organization of the display: • Stands layout has to be balanced in the display to offer an attractive general view. • The size and number of stands should be roughly equivalent on all shelves whereas larger stands should be on the lower shelves. • For a clear view, stands have to be organized in staggered rows and not in front of each other. The pictures illustrating the merchandising recommendations are realized with jewellery from the latest Misaki collection to show different options of matching product selection.

21. Merchandising recommandations 4° Layout of each shelf: • Busts (for necklace and pendant) should be laid out first on the shelves alternating one in the middle and two on the sides. Then the smaller stands (for ring, watch…) can be added around the busts. • Types and sizes of busts should be mixed to have a more dynamic presentation. • Control the number of products and never use all the available space. The pictures illustrating the merchandising recommendations are realized with jewellery from the latest Misaki collection to show different options of matching product selection.

22. Merchandising recommandations 5° Finishing touches: • Make sure all the spots are correctly oriented: not directly on the item (this can burn the pearl and no visibility) but in a way to highlight the item. • Windows and shelves should always be clean from dust and finger marks. • Do not hesitate to use up to date Misakis visual aids such as showcards or posters but do not put too many of them on a small space. One per counter is enough. • Always make sure to have the Misaki leaflet holder on your counter filled with appropriate documents. The pictures illustrating the merchandising recommendations are realized with jewellery from the latest Misaki collection to show different options of matching product selection.

23. Merchandising dont’s • Jewellery with different plating colour should not be mixed on the same shelf. • Several busts should not be aligned in a row: a maximum of two busts can be used on a shelf of the size of the Window Display Unit. Other stands type (ring, earrings, bracelet…) can be presented to offer a more dynamic presentation. • Always make sure that the busts do not hide a visual behind it.

24. Merchandising dont’s • Stands disposition should be balanced: - a large stand on one side and smaller ones next to it; - a large stand in the middle and smaller ones on the side; - two large stands on the sides and smaller ones in the middle. • Several necklace or pendants should not be displayed on the same bust. • Stand size should be adapted to jewellery: small pendants on small busts, medium pendants and small necklaces on medium busts, large necklaces and sautoir on large busts. • Jewellery should not be displayed in boxes: they are enhanced when arranged on an appropriate stand.

25. Merchandising dont’s • Stands should not be facing each other: they should be displayed facing the customer and straight on the shelf. • Jewellery should not be displayed directly on the shelf. If not on a stand, they can be arranged on Misaki acrylic squares. • Window Display Unit side shelves should always be parallel to the centre one. Other recommendations : • Fabric and other decorative elements (flowers, figurines, crystals...) should be avoided unless provided by Misaki. Simple presentation is recommended. • Price or brand tags should not be visible.

26. Visual items - Posters Watch “Medusa” 594 x 840mm - A1 Ref. : PPPOSTERMEDUSA Set “Rocker” 594 x 840mm - A1 Ref. : PPPOSTERROCKER Pendant “Flirt” 594 x 840mm - A1 Ref. : PPPOSTERFLIRT

27. Visual items - Showcards Set “Rocker” 210 x 297mm - A4 Ref. : PPSHOWCARDROCKERA4 Set “Blondie” 148,5 x 105mm - A5 Ref. : PPSHOWCARDBLONDIE Bracelet “Flamingo” 105 x 148,5mm - A5 Ref. : PPSHOWCARDFLAMINGP Brooch “Anais” 105 x 148,5mm - A5 Ref. : PPSHOWCARDANAISA5 Bracelet “Splash” 105 x 148,5mm - A5 Ref. : PPSHOWCARDSPLASHP Pendant “Flirt” 105 x 148,5mm - A5 Ref. : PPSHOWCARDFLIRTA5 Set “Splash” 105 x 148,5mm - A5 Ref. : PPSHOWCARDSPLASHM Set “Flamingo” 105 x 148,5mm - A5 Ref. : PPSHOWCARDFLAMINGM Set “Aquatic” 105 x 148,5mm - A5 Ref. : PPSHOWCARDAQUATIC Set “Rocker” 210 x 297mm - A4 Ref. : PPSHOWCARDROCKERA4

28. Packaging Ref. : BBSHOPBAGLARGE Large Shopping Bag W: 260mm, D: 260mm, T: 80mm Ref. : BBSHOPBAGSMALL Small Shopping Bag W: 200mm, D: 150mm, T: 80mm Ref. : BBRIBBONBRONZE Bronze Ribbon (roll 91 m) Ref. : BOXSHOPNECKLACE 3 · Necklace Shop Box W: 150mm, D: 150mm, T: 30mm Ref. : BOXSHOPPENDANT 4 · Pendant Shop Box W: 110mm, D: 80mm, T: 30mm Ref. : BOXSHOPSETSUPER 1 · Large Set Shop Box W: 190mm, D: 190mm, T: 50mm Ref. : BOXSHOPSET 2 · Set Shop Box W: 185mm, D: 185mm, T: 40mm Ref. : BOXSHOPEARRINGS Ref. : BOXSHOPRING 5 · Earrings/Ring Shop Box W: 60mm, D: 60mm, T: 35mm Ref. : BOXSHOPBANGLE 6 · Bangle Shop Box W: 100mm, D: 100mm, T: 80mm Ref. : BOXSHOPBRACELET 7 · Bracelet/Watch Shop Box W: 240mm, D: 60mm, T: 32mm

29. Gifts with purchase The Misaki Mobile Chain “LOVELY” · NEW · ref.: PGLOVELY Sweet accessory with white and brown X-treme Lustre pearls, crystal paved heart and Misaki cube. The Misaki Jewellery Box Suede · NEW · ref.: PGJEWELBOXBROWN Soft feeling for this brown suede jewellery box with a special compartment to protect ring and earring. The Misaki “POUCH3” ref.: PGPOUCH3 The ideal way to carry jewellery, this 175x220mm pochette comes in silky bronze : it tucks easily and weightlessly into handbag or luggage. The Misaki Hair Accessory · NEW · ref.: PGHAIRBAND Large square in mother of pearl on a brown elastic band to bring lustre and elegance to any hairdo. The Misaki Bracelet “CONTRAST” · NEW · ref.: PGCONTRAST Modern bracelet in metallic mesh enhanced with a square mother of pearl charm. The Misaki Scarf ref.: PGSCARFBRONZE A 51x51cm elegant square of pure silk. The scarf is printed with the trendy Misaki logo.

30. Sales recommandations • Sales team must be in the most suitable and refined appearance in order to perfectly represent the brand; • Always propose another product to match with the one chosen by the client: jewellery product is better enhanced with another suitable one; • Advices and attention to the client are the best way to make additional sales; • Displays must be changed regularly in order to attract clients as often as possible; • Displays and Misaki corner have to be cleaned every day; • Too many products displayed are not attractive and jewellery products are not enhanced (clients cannot see them well)