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2011 SEDF MARKETING update. WWW.SEDF.BIZ. What’s New Landing Page – IN PROGRESS Site Selector’s Area Demographics Page Monday Memo Archive Links Page. Facebook and Twitter. SEO – Search Engine Optimization High Volume of Small Business Usage Real Time Information Source

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2011 SEDF MARKETING update

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2011 sedf marketing update

2011 SEDF MARKETING update

Www sedf biz


  • What’s New

    • Landing Page – IN PROGRESS

    • Site Selector’s Area

    • Demographics Page

    • Monday Memo Archive

    • Links Page

Facebook and twitter

Facebook and Twitter

  • SEO – Search Engine Optimization

  • High Volume of Small Business Usage

  • Real Time Information Source

    • Information Gone “Viral” – Viral Video

      • Post is reposted or written about so much it takes on a life of it’s own

      • Typically means the content reaches 100,000 hits in a few hours, often crashing websites from too much traffic as people pass along the information.

  • Tools

    • Wall

    • Blanket Message to Fan Base (213+)

    • Analytics on Posts

    • Discussion Tab – additional MM Archive

    • Events Tab

Monday memo

Monday Memo

  • New Cleaner, More Professional Format

  • Stronger Recipient List – More Engaged Readers

  • Analytics

    • Who

    • Times Opened

    • Links Clicked

    • Number of Times Links Clicked

    • Forwarded to a Friend

    • Liked It

    • Re-tweeted It

Site selector hard copy

Site Selector Hard Copy

2011 sedf marketing update

  • Benefit of Membership in the Oklahoma City Regional Partnership

  • Online Company Database

  • Internal Customer Service Tool

Retail blitzkreig

Retail Blitzkreig




Aldi Grocery

Ann Taylor


Barnes & Noble


Best Buy

Biggby Coffee

BJ’s Restaurant and Brewhouse


Brixx Pizza


Burlington Brands

Capriotti’s Sandwich Shop

Carrabba’s Italian Grill

Central Market

Cheddar’s Casual Café



Coldwater Creek

Corral West Ranchwear, Inc.


Darden Restaurant Group

Dick’s Sporting Goods

Factory Connection

Famous Famiglia Pizzeria

Furr’s Family Dining

Gander Mountain

Hy-Vee Grocery


Jason’s Deli

Jimmy John’s Gourmet Sandwiches

Johnny Rockets

Johnny’s Lunch

Jumbo Foods


La Madeline

Le Pain Quotidien

Lushberries Frozen Yogurt

Macaroni Grill

Marble Slab Creamery

McCormick and Schmick’s

Mellow Mushroom


Moe’s Burrito’s

Nrgize Lifestyle Café

Olive Garden

On the Border

Orange Tree Frozen Yogurt

Outback Steakhouse

Panda Express

Panera Bread

Paradise Bakery

Pet Smart

Pilot Travel Centers

Pink Berry

Pizza Patron

Planet Hollywood




Red mango

Red Robin

Rib Crib

Rosa’s Mexican Café

Safeway Grocery


Taco Villa

Tanner Factory Stores

The Children’s Place

Tilted Kilt

Toys R Us

Trader Joes Grocery

United Supermarkets



Western Sizzlin’

Which Wich?





Polygon trade pull study

Polygon trade pull study

Sedf shba relocation ads shared cost

SEDF/SHBA Relocation Ads (Shared Cost)

Qr code the next big thing landing page

QR Code – The Next BIG ThingLanding Page

Lower tier supplier contact

Lower Tier supplier contact

Save Money in Shawnee

Direct Mail

Direct E-Mail

Smile & Dial

Google analytics

Google Analytics

  • 247 People Visitedwww.sedf.biz

  • Views ranging from Shawnee to South Africa & Singapore

  • Visitors averaged 2:28 minutes on www.sedf.biz

  • They visited an average of 3.16 pages

  • Most Popular Pages

    • Links

    • Contact Us

    • News & Updates

    • Business Resources

Other items of note

Other Items of Note

  • Comparative Surrounding ED Organization Report

  • Comparative Report on Availability of Retail Incentives

  • Manufacturers and Major Employers Handout

  • SPS Long Range Plan, Growth and ED Report (Included in your packet)

Additional non paid marketing

Additional Non-Paid Marketing

  • Journal Record Coverage

    • sips downtown kafe

    • TDGI

    • Square Feet

  • Shawnee Outlook Coverage

  • Report Card

  • Mom & Pop Data

  • National Retailer Data

Sedf annual marketing expenditures

SEDF Annual Marketing Expenditures

Shawnee s awesome trust us

Shawnee’s Awesome… Trust Us!

  • Having any available data on hand affords us the ability to validate our sales pitch, not just ask them to “Trust Us”.

  • The logic of validation allows us to move between the two limits of dogmatism and skepticism. ~Paul Ricouer

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