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Marketing Communications Update. September 2013. Ongoing marketing/communications objectives:. Build and maintain the AAALAC brand. Attract new applicants. Support international activities. Add value for current participants. Support internal communications and operations.

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Marketing Communications Update

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Marketing communications update

Marketing

Communications

Update

September 2013


Ongoing marketing communications objectives

Ongoing marketing/communications objectives:

  • Build and maintain the AAALAC brand.

  • Attract new applicants.

  • Support international activities.

  • Add value for current participants.

  • Support internal communications and operations.

  • Promote and support AAALAC’s educational efforts.


Exhibits 2012 2013

Exhibits 2012-2013

  • North America: AALAS, “JAM” (FASS), Livestock Biotech Summit (BIO), PRIM&R, CALAS (Canada).

  • Pacific Rim: AFLAS Congress, SALAS (Singapore), JALAS (Japan), PALAS (Philippines), (KALAS (Korea), ANZLAA (Australia), TT2013 (International Society for Transgenic Technologies held in China).

  • Europe: FELASA(held in Barcelona), ESLAV-BCLAS (Belgium).

  • Virtual: BioConference LIVE (February, 647 visitors)


Marketing communications update

www.bioconferencelive.com


Site statistics

Site statistics

  • Averaging more than 10,000 visits a month

  • 126,143 total visits (up from 123,338 last year).

  • 76,923 individual visitors over the past year(up from 71,535 last year).

  • 57.8% were new visitors (a little more than last year).

  • Most popular areas: “FAQ,” section edged out the Directory of Accredited Organizations, followed by “About AAALAC.”


Marketing communications update

The AAALAC e-brief

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