Be k building group leed for homebuilding
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BE & K Building Group LEED for Homebuilding PowerPoint PPT Presentation

BE & K Building Group LEED for Homebuilding. Proposed by. Matthew Feagan Vice President David Conine Director of Marketing Brennan O’ Leary Project Developer Joel Lipsky Legal Consultant Dustin Savage Financial Advisor James Fogle Strategic Planner. Mission.

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BE & K Building Group LEED for Homebuilding

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Be k building group leed for homebuilding

BE & K Building Group

LEED for Homebuilding


Proposed by

Proposed by

Matthew Feagan

Vice President

David Conine

Director of Marketing

Brennan O’ Leary

Project Developer

Joel Lipsky

Legal Consultant

Dustin Savage

Financial Advisor

James Fogle

Strategic Planner


Mission

Mission

  • Set the precedent in the residential construction market for LEED construction in Jacksonville.

  • LEED-H is a voluntary rating system that promotes the design and construction of "green" homes that use less energy, water, and natural resources.

  • We will show the market our drive towards building these homes. Our values and dedication to a healthier environment will be demonstrated through our relentless efforts that we put towards our custom homes.


Idea feasibility research

Idea & Feasibility Research

  • Vision

  • Goals & Objectives

  • Values

  • Markey Strategy

  • Incentive Programs


Idea feasibility research1

Idea & Feasibility Research

Is LEED Feasible?

LEED construction has six main advantages

  • Environmental

  • Set metrics

  • Sustainable

  • Educational

  • Eliminate “Greenwashing”

  • Accreditation


Idea feasibility research2

Idea & Feasibility Research

Projected Demand

  • Energy Savings

  • Increased incentives

  • Economic predictions


Strategic plan

Strategic Plan

SWOT Analysis

  • Strengths

  • Weaknesses

  • Opportunities

  • Threats


Strategic plan1

Strategic Plan

Strengths

  • Thorough Research/Development

  • Synergy

  • Product can evolve for every client

    Weaknesses

  • Cash resources

  • Need to relocate

  • Absence of sales/marketing expertise

Opportunities

  • LEED-H poised for rapid growth

  • Profit

  • Expand internationally

    Threats

  • Rival companies

  • Economic slowdown

  • Price Sensitive Market


Strategic plan2

Strategic Plan

Vision

  • Satellite office in Jacksonville, FL

  • Flourishing LEED intervention

  • Breakeven point in third year

  • Continuing LEED education in Community

  • Expansion to St. Augustine, Palm Coast, and Amelia Island within 5 years

  • Obtain enough profit to purchase land to enter the housing development market within years.


Nature of business

Nature of Business

What does BE&K do for our customers?

  • Environmentally sound custom homes

  • Save money for client


Nature of business1

Nature of Business

What doesn’t BE&K do for our customers?

  • Remodeling

  • Offer small scopes of work provided


Nature of business2

Nature of Business

What distinguishes BE&K from the competition?

  • Building LEED certified homes

  • Large quantity of resources

  • Educating the public on LEED Housing


Nature of business3

Nature of Business

What does BE&K want to do in the future?

  • Expansion

  • Expand nationally and internationally


Financials projections employment sources of money

FINANCIALS, PROJECTIONS, EMPLOYMENT, & SOURCES OF MONEY

  • Local area Population 1,272,685

  • 172,194+ since 2000

  • 6-year Growth average - 16% per year

  •  Total Households 308,736

  • Projected growth in population by 2011 is foreseen to be 1,394,842


Financials projections employment sources of money1

FINANCIALS, PROJECTIONS, EMPLOYMENT, & SOURCES OF MONEY

Employment

1 Senior Project Manager

2 Project Managers

2 Assistant Project Managers

2 Superintendents

2 Assistant Superintendents

1 Project Estimator

1 Foreman

2 Field Engineers


Financials projections employment sources of money2

FINANCIALS, PROJECTIONS, EMPLOYMENT, & SOURCES OF MONEY

GENERAL & ADMINISTRATIVE EXPENSES

Officer salaries200,000

Officer insurance & benefits100,000

Payroll taxes 20,000

Office expenses 360,000

Rental Insurance 2,000

Marketing 150,000

SUB832,000

FINANCIAL EXPENSES FOR FIRST PROJECT

Direct materials400,000

Subcontractors200,000

Equipment and equipment rental12,000

Rubbish and carting 3,600

Licenses and permits 2,000

SUB617,600

EXPANSION CAPITAL NEEDED$1,449,600


Marketing strategy

Marketing Strategy

  • Newspaper

  • Television

  • Sales Persons

  • Focus Group

  • Buzz Marketing

  • Model Home


Marketing strategy1

Marketing Strategy

Benefits

  • Total Cost $150,000 annually

  • $20,285 remainder of Budget left for miscellaneous rebates.

  • LEED Education

Educating our clients about their potential impact on our planet. . . .


Marketing strategy2

Marketing Strategy

Home Attributes

  • Upgraded 16x16 tile floors made from recycled glass

  • Certified or remanufactured wood doors w/ chrome hardware

  • Brass adjustable lighting package

  • Bamboo Flooring to achieve Highly Renewably Resources credit

  • 42” certified wood or remanu. maple cabinets w/ crown molding

  • Whirlpool subzero appliance package

  • Countertops made from recycled glass and tile

  • Recessed lighting package w/ automated sensors

  • Low flush toilets

  • Advanced multimedia wiring package

  • High energy efficient gas heat and electric central air conditioning

  • Quick recovery gas water heater, 65 gal.

  • Double paned, energy efficient vinyl windows with tilt-in feature and screens

  • R-50 ICF on exterior walls

  • Recycled aluminum roofing SRI 29


Location

Location

  • Jacksonville, Florida

  • Largest metropolitan area

  • 12th most populous city

  • 4th largest metropolitan area

  • Strong economy

  • Excellent port ability

  • Excellent geographic location to neighboring cities


Legal issues

Legal Issues

  • Obtain state residential license

  • Liability insurance

  • Workers compensation

  • Continued education to maintain license

  • Risk management

  • Hurricane/Water Issues


Any questions

Any Questions?

Thank you!


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