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IBM Industry Frameworks Building Smart Solutions. Ljubljana, February 10, 2010. Alexander Knaani Industry Business Value Assessment Leader IBM Software Group, CEEMEA. Introducing Smart Planet ….

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Ibm industry frameworks building smart solutions l.jpg

IBM Industry FrameworksBuilding Smart Solutions

Ljubljana, February 10, 2010

Alexander Knaani

Industry Business Value Assessment Leader

IBM Software Group, CEEMEA


Introducing smart planet l.jpg
Introducing Smart Planet

“Every human being, company, organization, city, nation, natural system, and man-made system is becoming interconnected, instrumented, and intelligent.This is leading to new savings and efficiency—but perhaps as important, new possibilities for progress

The world is flatter.

The world is smaller.

The world is about to get smarter.

Because it can.

Because it must.

Because we want it to.


Slide3 l.jpg

The vision in detail…

Smart Planet

Smartis a vision of how the world works — how every person, business, organization, government, natural system, and man-made system interacts.

Each interaction represents a chance to do something better, more efficiently, more productively.

But more than that, as the systems of the planet become smart, we have a chance to open up meaningful new possibilities for progress.


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Industry Solutions are a Reflection of IBM’s Expertise on how to develop smarter solutions

  • Marketplace Drivers:

    • Customers are looking for their business commitments to be met at market speed, or better

    • Managing project costs into bite-sized bits is now a requirement

    • Customers want to utilize the technology that best supports their strategy, independent of vendor

  • Our Strategy:

    • Combine industry assets and best practices into offerings focused on core and connected business problems

    • Design for re-use

    • Incubate an ecosystem of industry ISVs, pre-integrate

    • Be prescriptive about a platform, emphasize best practices, better utilize our industry expertise


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The IBM INDUSTRY Solution Frameworks are the strategic platforms

for Solutions

Smarter

Govt

Industrial

Comms

Banking

The Industry Solution Customer Blueprint once it is implemented across the enterprise enables the realization of the expected business benefits.

Industry Enterprise Solution

Industry Solution

Customer Blueprint

The Framework combined with implementation and subject matter expertise to design a customer specific solution which provides business value.

Industry Framework

The SOA Foundation and IOD products combined with industry specific assets configured according to an Industry reference architecture to support common business patterns.

IBM’s five SWG brands including Service Oriented Architecture and Information On Demand

SOA Foundation

IOD

IBM STG High Performing computer capabilities

Dynamic Infrastructure


Benefits of a framework approach l.jpg
Benefits of a framework approach platforms

  • Speed…of implementation with repeatable architectural patterns and accelerators

  • Flexibility…to progressively transform to a simplified architecture one project at a time

  • Choice…of how to get started and who to partner with for business capabilities

  • Cost Reduction…through re-use of services and assets and through faster implementation

  • Alignment…of business and IT priorities for more effective results from solution implementation

BusinessArchitecture

Business Processes

Technology Architecture & Infrastructure


Intelligent software is critical to enabling smarter solutions l.jpg
Intelligent software is critical to enabling smarter solutions

Software is helping to:

  • Consume exploding volumes of data

  • Achieve an information advantage

  • Drive on-going product innovation

  • Serve new global markets

  • Deliver a more energy efficient world

Software is increasingly viewed as a strategic business asset:

  • Leaders are deploying intelligent software, systems and products

  • Success depends on the ability to accelerate innovation and enable change by managing software delivery effectively


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IBM is working across the industries to solutionsmake our Planet Smarter

Smarter Healthcare

Smarter Banking

Smarter Traffic

Smarter Food

Smarter Water

Smarter Communications

Smarter Retail

Smarter Grids

Smarter Cities

Smarter Public Safety

Smarter Oil & Gas

Smarter Buildings


Slide9 l.jpg

IBM is working across the industries to solutionsmake our Planet Smarter

Smarter Healthcare

Smarter Banking

Smarter Traffic

Smarter Food

Smarter Water

Smarter Communications

Smarter Retail

Smarter Grids

Smarter Cities

Smarter Public Safety

Smarter Oil & Gas

Smarter Buildings


Forces driving industry wide transformation in healthcare are leading to business and it innovation l.jpg
Forces Driving Industry-Wide Transformation in Healthcare are Leading to Business and IT Innovation

Business & IT Innovation

Globalization

Rising National Health Expenditure

Growing New Drug R&D Cost

Consumerism

Stagnating GDP Growth

Aging / Chronic Illness

Health Premium Increase

  • Standards Adoption

  • Changing Business Models

  • Value of IT

Price Inflation

Expensive New Treatments

Emergence of New Technologies

Market Forces /

Change Agents

Increasing Economic Pressure on Healthcare

Adoption of New

Business and IT Models

3/10/2014

10


F ive market forces make healthcare different from the past l.jpg

  • Consumers are becoming more demanding as they bear greater financial burden & are more knowledgeable about the risks posed by healthcare

  • There are now more people 60 years or older than 4 years or younger

  • Overweight individuals now outnumber those who are underweight

  • Chronic diseases account for 60% of deaths globally, consume 75% of resources in developed countries & are becoming more prevalent

  • Infectious diseases have re-emerged & often in drug-resistant forms

  • Medical technologies (e.g. genomics & regenerative medicine) will revolutionize risk assessment, diagnosis, & treatments

  • Advanced IT will be required to take advantage of the new medical technologies

Five market forces make healthcare different from the past:


C ounterbalancing change are inhibitors that threaten to maintain the healthcare status quo l.jpg

  • Financial

  • Service Quality

  • Clinical Outcomes

  • Governments aren’t addressing the tough challenges

  • Consumers are reluctant to adopt healthy lifestyles

  • Payers are unwilling to accept short-term cost increases to avoid higher future costs

  • More digital healthcare data in the last 3 years than in the previous 40,000

  • IT infrastructure & processes are “stove-piped”

  • Lack of widely accepted, robust & specific data standards

Counterbalancing change are inhibitors that threaten to maintain the healthcare status quo

  • Adequate funding

  • Prioritized & spent well


A s we evolve towards personalized healthcare l.jpg

Automated Systems employer spending on healthcare

Throughput Analytics

Revolutionary Technology

Information Correlation

1st Generation Diagnosis

Data and Systems Integration

Non-specific (Treat Symptoms)

Organized

(Error Reduction)

Personalized

(Disease Prevention)

Evolutionary Practices

As we evolve towards Personalized healthcare…

Volume

Personalized Health Care

Lifetime Treatment

Pre-symptomatic Treatment

Computer Aided Diagnosis

Translational Medicine

Molecular Medicine

Genetic Predisposition Testing

Clinical Genomics

Health Care Today

Complexity

Digital Imaging

Electronic Health Records

Artificial Expert Systems

Episodic Treatment


Healthcare delivery continues to change rapidly l.jpg
…healthcare delivery continues to change rapidly: employer spending on healthcare

Issues forcing change:

Sorrel & Josie King

-

Preventing

Medical Errors

  • Cost spiral

  • Productivity limits

  • Quality of care

  • Complex diseases/treatments

  • Entry and exit block

  • Supply chain complexity

  • Regulations


A nd in response hospitals are transforming l.jpg
A employer spending on healthcarend in response – Hospitals are transforming:

TO

Integrated Patient Focus

Outcome Based Fees

Services Facilitator

Patient Focused

Collaborative

Value Provider

Knowledge Based

FROM

Specialized Silos

Fee Entitlement

Facility

System Focused

Stand-alone

Administrator

Instinct Based

On-going Hospital transformation is critical for survival:

  • Economic realities remain: fold, acquire/merge, or specialize

  • Quality/cost of service delivery is becoming known and critical for patients

  • Role & Viability as a Healthcare Provider in a networked world is changing


H ealthcare provider infrastructures require flexibility and interaction across many boundaries l.jpg
H employer spending on healthcareealthcare Provider infrastructures require flexibility and interaction across many boundaries

Multichannel access

Radiologist

Pediatrician

Unit Nurses

Surgeon

Health Plan


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W employer spending on healthcareith this need for care flexibility comes a need for IT flexibility Rigid and disparate healthcare IT applications limit flexibility

Flexibility means

  • Provide new and innovative delivery services

  • Standardize, automate and integrate processes

  • Extend without replacing existing legacy systems

  • Scale cost-effectively


Ibm s health integration framework provides this it flexibility l.jpg
IBM’s employer spending on healthcareHealth Integration Framework provides this IT flexibility

healthcare provider, payer and life science solutions

Business Partner Solutions

IBM Solutions

Healthcare Provider

Clinical Information Systems

Healthcare Provider

Health Analytics

Healthcare Payer

Claims Adjudication

Healthcare Payer

Core Systems Modernization

Life Sciences

Drug Discovery Optimization

Life Sciences

Regulatory Compliance

Initial focus on healthcare provider and payer segments

IBM Services Assets and Delivery

ISV Ecosystem

IBM Health Integration Framework

Healthcare and Life Sciences Extensions

Reference Architectures

Interfaces and Adapters

Portals and Portlets

Data and Process Models

Tools

Key Software Group Products

Information Management

Lotus

Rational

Tivoli

WebSphere

3/10/2014

18


Slide19 l.jpg

Provider and Payer Analytics employer spending on healthcare

The aggregation and analysis of information across a healthcare enterprise, to improve clinical, financial or administrative outcomes and results.

Patient and Clinician e-Views

Using a portal-based user interface for the aggregation of information across a healthcare enterprise, provider or payer, to create custom views depending on role and providing new services.

Integrating the Healthcare Enterprise (HL7 ESB)

The integration, exchange, and sharing of information across a healthcare organization. This can involve the integration of multiple systems within a single hospital, or within an integrated delivery network.

Health Information Exchange (HIE)

The exchange, sharing and usage of information across multiple healthcare organizations, region, or community of interest.

Solution areas addressed by IBM’s

Health Integration Framework

3/10/2014

19


Slide20 l.jpg

C employer spending on healthcarease Study: Industry Standards & SOA Based Data SharingTrillium Health Centre – Toronto Canada

Business Challenge:Iintegrate all of Trillium’s patient information so health care professionals can get a complete, up-to-date picture of each patient from a single record, enabling improved patient care.

Solution:Created a single patient record aggregating data from various software applications/platforms within the healthcare system (test results, x-ray images, patient scheduling, pharmacology systems)

Results:Reduced wait times, Increased patient-touch, Reduced back office burden

Implementation Details:WebSphere Message Broker, WebSphere MQ, WebSphere Portal Server, DB2, Tivoli Identity Manager


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IBM is working across the industries to employer spending on healthcaremake our Planet Smarter

Smarter Healthcare

Smarter Banking

Smarter Traffic

Smarter Food

Smarter Water

Smarter Communications

Smarter Retail

Smarter Grids

Smarter Cities

Smarter Public Safety

Smarter Oil & Gas

Smarter Buildings


Reasons to be optimistic there is an extraordinary opportunity l.jpg
Reasons to be optimistic employer spending on healthcareThere is an extraordinary opportunity !

$1,264 trillion

5.8% CAGR

2.5 billion

Growth in world GDP1 from 2010 thru 2025 will put the current crisis in context.

Half the world is unbanked. Just over half of world’s adult population do not use formal financial services to save or borrow.2

The value of global assets3 will quadruple by 2025 – calling on a vibrant global financial system to intermediate and manage.

1 - Nominal

2 - http://financialaccess.org/sites/default/files/110109%20HalfUnbanked_0.pdf

3 - Assets = deposits, equity and fixed income


Dramatic forces changing the world s most complex system l.jpg

Financial employer spending on healthcare

institutions

Regulators

Supervisors

Surveillance and monitoring

Compliance

Policy makers

Soundness

Stability

Laws and

rules

Standards

Dramatic forces changing the world’s most complex system.

  • A global system moves more than $74T of money each day

  • A financial supply chain that is massively interconnected and interdependent

  • Public and private partnerships are suboptimal cross-border and within borders

  • System requires 24/7 continuous flow of information

  • Rapid increase in types of data entering financial system from “real economy” digitization

  • A criminal element that grows more sophisticated

  • In total the system intermediates the needs of billions of people in 190 countries in thousands of languages.

    An adaptive system evolving organically


Growth requires smart institutions to think and act in new ways l.jpg
Growth requires smart institutions to think and act in new ways

Rethink the business model

Develop new intelligence

Integrate risk management

Drive a simplified and streamlined agile enterprise that balances growth, efficiency and business resiliency

Develop enterprise wide capabilities to enable informed judgment, client- centricity and profitable growth

Achieve compliance objectives while mitigating operational risk, fighting crime and optimizing financial returns


Case studies leading banks are responding with smarter solutions l.jpg
Case studies - leading banks are responding with smarter solutions

90% reduction in manual process

75% reduction in false results

200+ millioncustomer records consolidated

Streamlined payments:

The bank streamlined operations to achieve a 90% reduction in manual touch points in the check-clearing process—cutting processing errors and required remediation.

Risk management:

The bank expanded the names checked on its anti-money laundering watch lists from 2,500 to more than 40,000 and reduced the number of false negatives and positives by 75 percent.

Customer data integration:Major Global Bank

The bank unified 200+ million customer records across all consumer lines including retail banking, cards and insurance, and increased its ability to up-sell products to existing customers.

> IBM builds repeatable technology patterns into solutions to make them smarter


Smarter banking solutions have a common set of attributes l.jpg
Smarter banking solutions have a common set of attributes solutions

INSTRUMENTED

INTERCONNECTED

INTELLIGENT

SMARTER BANKING

+

+

=

Financial products are decomposed and managed at the atomic level, allowing the participants to measure, control, sense and respond quickly and precisely based on a “single source of truth.”

A smart bank is built on systems that advance processing to better automate transactions with counterparties, partners and suppliers to enable innovation across the value chain.

A smart bank enables the rapid, intelligent analysis of a vast mix of structured and unstructured data to improve insight, enable informed judgment and fight abuse.

A smart bank anticipates client needs and delivers innovative products more quickly and consistently than the competition. It can respond nimbly to changes in market conditions.


Ibm provides a comprehensive banking framework that accelerates solution deployment l.jpg
IBM provides a comprehensive solutionsBanking Framework that accelerates solution deployment

The framework provides a banking-specific software platform with…

  • Banking extensions and pre-built solution accelerators to speed deployment

  • Best practices and business- specific usage patterns to lower risk

  • Support for adoption of open and industry standards

  • A choice of business applications from IBM business partners

  • An approach to align technology with business needs

Core Banking Transformation

Integration

Optimization

Analytics

Collaboration

Security

Resiliency

Customer Care and Insight

Payments

and

Securities

Integrated Risk

Management

The framework gives you speed, flexibility and choice in deploying solutions while reducing cost and risk!


The framework enables integration of information and processes across the bank l.jpg
The framework enables integration of information and processes across the bank

Example

Front Office

Open Account

Build in greater efficiencies, improved customer service and reduced data requirements

Back Office

Verify

Payments

Back Office

Monitor Potential Fraud

Front Office

Originate Loan


Solution areas addressed by ibm s banking framework l.jpg
Solution areas addressed by IBM’s processes across the bankBanking Framework

Core banking transformation

Allows you to modernize and renovate the legacy applications that support core banking functions while aligning with the changing needs of the business

Payments and securities

Helps you progressively transform your payments operations to become more flexible and efficient

Integrated risk management

Supports taking a holistic approach to managing financial risk, financial crimes, operational and IT risk, and compliance

Customer care and insight

Helps you build a foundation for creating a single view of the customer and enabling more effective and efficient sales and service


Case study dnb nor implements a streamlined sepa compliant payments infrastructure l.jpg

Client Challenges processes across the bank

  • The bank needed a payments message hub that could send and receive SEPA Credit Transfers from the European Bankers Association

    Solution

  • Implemented a payments mediation, monitoring and management infrastructure across the DnB NOR SEPA payments business

Case Study: DnB NOR implements a streamlined SEPA compliant payments infrastructure

Smarter Business Outcomes

  • Ability to accommodate payments network / gateway changes without costly changes to back-end applications

  • Enhanced monitoring of payments processes

  • Transparent payments rules that business users can comprehend; rules can be changed in hours or days vs. weeks or months


Case study a major multi national bank created a roadmap building on project successes l.jpg
Case study - a major multi-national bank created a roadmap – building on project successes

Customer centric transformation

2009-2010New focus on data quality to

improve risk management,

anticipate increased regulations

and lower costs

Managing trusted information as a

strategic asset

Information Optimization

2007-2008Improve insight into branch and

channel performance across many

levels of management

Significantly improved insight

into business results from

C-level to branch

Business Insight

Business Value

2006-2007Began paper-elimination projects to improve

customer service,

mitigate risks & lower costs

Service Process Optimization

Saved tens of millions

of dollars in recent years

Customer Data Integration

Saved tens of millions

of dollars per year

2005-2006

Launched enterprise customer hub initiatives in North America, Europe & UK

Time


Banks can choose from leading business partner applications enabled on ibm s banking framework l.jpg
Banks can choose from leading business partner applications enabled on IBM’s Banking Framework

…with 35+ IBM business partners in the framework ecosystem

  • Proven integration between IBM framework middleware and industry-leading partner applications provides…

    • Faster deployment

    • Easier integration

    • Lower cost of operations

= validated for solutions that leverage the IBM Banking Industry Framework for payments & securities


Slide33 l.jpg

IBM is working across the industries to enabled on IBM’s Banking Frameworkmake our Planet Smarter

Smarter Healthcare

Smarter Banking

Smarter Traffic

Smarter Food

Smarter Water

Smarter Communications

Smarter Retail

Smarter Grids

Smarter Cities

Smarter Public Safety

Smarter Oil & Gas

Smarter Buildings


Slide34 l.jpg
After a century of dominance by voice services, industry executives are seeing a shift in demand to a much broader set of services

Global Telecom Services Revenue Mix : 2007 - 2012

75%

Broadband access

12%

72%

“Our ‘old’ main product (the home telephone line) is literally going away.”CEO, Telecom provider, North America

Voice

17%

51%

Other content and

value-added services

41%

44%

Video services

40%

23%

Advertising

47%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Major-to-moderate source of revenue

Minor source of revenue

Source: The 2007 IBM Institute for Business Value (IBV) and Economist Intelligence EIU) Telecom Industry Executive Survey (n=252); 2008 CEO Study, IBM


Market forces are driving the communications industry t o seek new approaches and business models l.jpg
Market Forces are Driving the executives are seeing a shift in demand to a much broader set of servicesCommunications IndustryTo Seek New Approaches and Business Models

Economic Issues

  • Core product (Voice) is being commoditized

  • Cost / complexity of new services

Widening Field of Competitors

  • New market entrants from other industries

  • Convergence Is spawning “Telemedia” Industry

Defend Market Share and Grow New Revenues

Subscriber Expectations

  • Demand for multimedia, services and content

  • Quick to abandon underperforming services

  • Quickly / cost effectively roll out new products

  • Move to lower-cost IP networks while maintaining service quality, brand image and profitability


Communication companies must innovate and be agile to win in the market l.jpg
Communication Companies Must Innovate and Be Agile executives are seeing a shift in demand to a much broader set of servicesTo Win in the Market

Lower operating coststo drive profitability

Improve time to market

AND quality of value added services

Deliver converged voice,

video AND data services

Increase retention AND

drive new revenue

Leverage existing

network infrastructure

Monitor AND manage services

and user experience quality

Integrate services ANDconnect with backend support systems


Communication companies must innovate and be agile to win in the market37 l.jpg

Accelerate Service executives are seeing a shift in demand to a much broader set of services

Innovation and Delivery

Evolve to Optimized Operations

Differentiate the Customer Experience

Communication Companies Must Innovate and Be Agile To Win in the Market

Lower operating coststo drive profitability

Improve time to market

AND quality of value added services

Deliver converged voice,

video AND data services

Increase retention AND

drive new revenue

Leverage existing

network infrastructure

Monitor AND manage services

and user experience quality

Integrate services ANDconnect with backend support systems


Slide38 l.jpg
IBM supports Communication Companies with a executives are seeing a shift in demand to a much broader set of servicesService Provider Delivery Environment (SPDE) SPDE Evolution (2001 to today)

2008/9 – SPDE 3.0

2006 – SPDE 2.0

2001 – Framework introduction

SPDE expanded / enhanced:

  • Ideation, Service Exposure and Mashups via Web 2.0

  • Dynamic SOA BPM

  • Media Integration

  • Info Agenda for CSP

  • Service Assurance & Customer Experience Mgmt

  • Business Intelligence

SOA

SPDE enhanced with:

  • Service Creation

  • 3GPP IMS Enablers

  • SOA

  • TMF NGOSS

Early SPDE Solutions

  • Mobile Data Services

  • Subscriber Management

  • Portal Management

  • eTOM Process Automation


Ibm is driving the continuous evolution of the spde framework l.jpg
IBM is Driving the Continuous Evolution of the SPDE Framework

Telecom Investments

SPDE, Digital Media Framework, SOA, CBM, Carrier Grade Open Framework, TSPM

IP Multimedia Subsystems

From an initial 6 to more than 2000 partner ISVs

Continuous

Innovation

IBM Telecom Operations Pack for WebSphere Fabric

IBM launches BladeCenter HT

EMEA Operator SDP Gateway

Acquired:

Cognos

iLog

End to End

Application

Platform

IBM Announces IMS Middleware Suite

IBM wins SDP at Bharti

Acquired:

Vallent

Princeton Softech

DataMirror

SolidDB

IBM opens Telecom Solutions Labs

IBM launches BladeCenter T

IBM launches SDP at AT&T

Acquired:

Micromuse

Webify

FileNet

MRO

ISS

Platform

Development

Acquired:

Ascential

Trigo

DWL

DataPower

IBM SDP at European Mobile provider

IBM launches SDP at Sprint

Carrier Grade Open Framework

IBM SDP at Far EasTone

IBM launches Telecom Industry Partner Network IBM develops SPDE Framework

Start of an Industry focus in Telecom

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008


Slide40 l.jpg

NGOSS Contracts Framework

eTOM

SID

TAM

Personalization

Portal & Presentation

Profile based content

Context awareness

Service access

Market validation

Self-care access

IBM’s Service Provider Delivery Environment 3.0

Device vendors

Advertisers

Prosumers

Service providers

Enterprises

Content providers

Application providers

Developers

3rd Party Domain

Partner portal

Enablers exposure

Rich media content

Enrollment

Revenue sharing

SLA reporting

Development and test cloud

Service Execution Domain

Support Systems Domain

Creation Domain

Process Choreographies

Support integration

Marketing

Business

intelligence

Core runtime functions

Customer segmentation

& profiling

Capacity management

Processes efficiency

Bundles

Services registry

Service

applications

Analytics

Promotions

XaaS

Integrated identities

Information

infrastructure

Content & Media

Content lifecycle

Content lifecycle

Automation

Integrated catalog

Single customer view

Data lifecycle

Data models

Warehouse

Web 2.0

Presence & location

Service runtime support

Core BSS & OSS functions

Convergent services

Development lifecycle

Product management

Commerce

Billing

Assurance

Ideation and collaboration

Charging

Service OpsCenter

User Interaction

Fulfillment

Subscription & activation

Concept and design

Device management

Care

Systems management

Development and assembly

Network abstraction layer

Network support interfaces

Test

Network Domain

Capacity automation

Scalable real-time data

Deployment

Device Domain

Client centric applications

Device support

Server access

Security

Carrier grade virtualized dynamic infrastructure

Machine

Consumer

Professional user

Service Oriented Architecture


Slide41 l.jpg
Solutions areas addressed by the FrameworkSPDE FrameworkImprove time-to-market, offer new services and reduce costs

Accelerate Service Innovation & Delivery

Service Innovation Ideation and rapid refinement of new services

Service Design/Creation Rapid creation of revenue generating services

Service Execution Assemble and deliver value added services quickly

Service Exposure Provide reliable, controlled, third party access to core network resources

Evolve to Optimized Operations

Dynamic Process Integration Streamline integration of OSS/BSS processes

Information Management Optimize business and operational information

Differentiate the Customer Experience

Service Management Provide end-to-end service quality to ensure customer satisfaction


Case study lifestyle enabler creating a community around services bharti airtel l.jpg
Case Study: Lifestyle Enabler – Creating a community around services Bharti Airtel

Business Challenge

  • Bharti needed:

    • A business-driven framework for integration allowing it to implement and deliver new services rapidly

    • The ability to scale the business to support massive growth

      • 2004: 4M subscribers

      • 2008: 80M subscriber

      • 2012: 200M subscribers

    • Improve customer experience when shopping for content

  • Solution

  • Bharti Airtel entered into a 10-year agreement with IBM to transform its processes and take on the management of its IT infrastructure

  • IBM Service Provider Delivery Environment

  • Service Delivery Platform providing Content Services, Messaging and Partner Enablement 

  • Mobile Portal for user interface:

    • 1.2M unique users per day

    • 200 portal views per second

    • 11k concurrent users

  • Benefits

    • First to offer integrated services in India

    • Over 1000 companies from India and abroad to partner with Bharti using their SDP by 2010

    • The time to market for new service is reduced significantly — by up to 90%

    • Activation time for new mobile accounts has been reduced from 20 minutes to 2 minutes

    • The SDP helps uniquely channel advertisements to Bharti’s 80 million subscribers


Ibm is running the world s largest communication service providers l.jpg
IBM is Running the World’s Largest Communication Service Providers

  • Selected by over 1000 Communications Service Providers (CSPs) Worldwide

  • World’s 10 largest CSPs have implemented an IBM SOA solution

  • IBM Rational is used by 20 of the top 22 CSPs as listed in the Fortune 500

  • 7 of the top 10 global CSPs are WebSphere Portal customers

  • World’s top 20 CSPs have selected Tivoli Netcool to manage their networks


Slide44 l.jpg

IBM is working across the industries to Providersmake our Planet Smarter

Smarter Healthcare

Smarter Banking

Smarter Traffic

Smarter Food

Smarter Water

Smarter Communications

Smarter Retail

Smarter Grids

Smarter Cities

Smarter Public Safety

Smarter Oil & Gas

Smarter Buildings


Slide45 l.jpg

Intelligent Transportation Systems Providers

Measure & improve transportation usage

  • Reduce traffic congestion

  • Reduce CO2 emissions

  • Increase mass transit usage

  • Reduce energy usage

  • Improve environment

  • Carbon Management

    Measure & reduce carbon emissions

    • Carbon Mgmt Strategy

    • Carbon Mgmt Intelligence

    • Supply chain management

    • Property, buildings, workplace

  • Advanced Water Management

    Measure and manage water systems usage and quality with real-time knowledge

    • Weather event mgmt; flood management

    • Real-time monitoring and analytics for water usage and water quality

  • Energy Efficient Technologies & Services

  • Create &manage efficient IT

    • Active energy management

    • IT facilities infrastructure efficiency

    • IT operations efficiency

    • Monitoring and verification of efficiency goals

    • Demand-side efficiency

IBM is applying innovative information technology and services that really matter to businesses, governments and people

Intelligent Utility Networks

Measure & improve energy mgmt

  • Improve efficiency usage

  • Reduce outages

  • Improved grid management

  • Mange distributed energy


Slide46 l.jpg

Intelligent Transportation Systems Providers

Measure & improve transportation usage

  • Reduce traffic congestion

  • Reduce CO2 emissions

  • Increase mass transit usage

  • Reduce energy usage

  • Improve environment

Intelligent Utility Networks

Measure & improve energy mgmt

  • Improve efficiency usage

  • Reduce outages

  • Improved grid management

  • Mange distributed energy

  • Carbon Management

    Measure & reduce carbon emissions

    • Carbon Mgmt Strategy

    • Carbon Mgmt Intelligence

    • Supply chain management

    • Property, buildings, workplace

  • Advanced Water Management

    Measure and manage water systems usage and quality with real-time knowledge

    • Weather event mgmt; flood management

    • Real-time monitoring and analytics for water usage and water quality

  • Energy Efficient Technologies & Services

  • Create &manage efficient IT

    • Active energy management

    • IT facilities infrastructure efficiency

    • IT operations efficiency

    • Monitoring and verification of efficiency goals

    • Demand-side efficiency

IBM is applying innovative information technology and services that really matter to businesses, governments and peopleIntelligent Utility Networks are critical to IBM’s Energy and Environment Initiative


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Market Forces ProvidersDriving Utilities Companies to Seek New Approaches and Business Models

Regulatory &

Policy Changes

Environment & Climate

Expectations of Financials Markets

Security

Customer

Expectations

Volatile Energy / Fuel Costs

Technological

Advancements

Aging Assets & Workforce Dynamics


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IBM Providers

Utility

IBM

COMMUNICATIONS

LINK

IBM

IBM

Medium Voltage Line

Comm node

Meter Cell relay

IBM

Comm node

IBM

Market forces are moving us to become a smarter utility a 21st Century Grid

Digitization of “World’s Largest Machine”

  • Rich source of information

  • Exchanging information across the enterprise & with customers

  • Advanced tools to create value from information

Expanding Virally …

  • Billions of linked devices

  • Highly complex energy flows

  • Highly complex information flows

  • Elevated role of consumer

  • Moving even faster than forecasted


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Solutions for the Energy & Utility Industry are supported by IBM’s SAFE (Solution Architecture For Energy Utilities) Framework

SAFE Framework

Third Party Domain

Business Domains

Transmission and Distribution

Customer Operations

Generation

Intelligent Utility Network

Supply Expansion

Fleet Mgmt

Plant Operations

Customer Systems

Customer Mgmt

Customer Care

Enterprise Asset Mgmt

Advanced Meter Mgmt

Network Automation and Analytics

Shared Services and Governance

Infrastructure: Servers, storage, and associated services


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Solution areas addressed by the IBM’s SAFE Framework

  • Manage and maintain utility assets

    Manage every aspect of each asset’s life cycle including acquisition, compatible unit estimating, work management, inventory control, purchasing, preventive maintenance, safety and disposal

  • Enable business process orchestration

    Support new business processes that cross domains.

    Identify and optimize bottlenecks in your business processes

  • Improve service management of assets

    Enhance the value of the outage and distribution management systems

    Gain insight into quality of power delivered to customers

    Facilitate predictive maintenance through better information

  • Perform regulatory, risk, and compliance management

    Manage a broad and diverse set of regulatory documents in the enterprise

    Monitor and log access and changes to critical assets

  • Leverage data for informed decision making

    Gain customer insight and improve customer satisfaction

    Effectively manage meter data to better understand operations

    Manage energy and carbon credit trading activities


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The Business Challenge IBM’s

The Business Challenge

  • Disparate systems, processes across 200 business units

  • Critical data difficult to share

  • Unable to realize underlying synergy from acquisitions

  • Disparate systems, processes across 200 business units

  • Critical data difficult to share

  • Unable to realize underlying synergy from acquisitions

Tivoli Industry Solution

IBM Solution

  • Open SOA architecture anchored by IBM WebSphere

  • IBM Maximo asset and work management platform

  • IBM DB2 common data repository

  • Open SOA architecture anchored by IBM WebSphere

  • IBM Maximo asset and work management platform integrated with SAP

  • IBM DB2 common data repository

Case Study: Unlocking synergy and gaining flexibility through integration

DTE Energy

Benefits of the Solution

Benefits of the Solution

  • Projected US$75M annual savings

  • Improved decision-making through better access to data

  • Improved ability to implement best practices across enterprise

  • Projected US$75M annual savings

  • Improved decision-making through better access to data

  • Improved ability to implement best practices across enterprise

“We think IBM products and their integration were keys to our project’s success.”

-- Ron May, Senior VP, DTE Energy


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Case study: Advanced Meter Management Project IBM’s ASM Brescia (now A2A)

Smarter Business Outcomes

  • Increased service reliability

  • Improved fraud/loss management and faster revenue collection

  • Improved customer service

  • ASM Brescia is now able to offer highly customized, flexible commercial service packages and pricing options

Business Problem

  • Lacked an automated gas and electricity meter reading process

  • Sending employees out to read manuals manually resulted in slow revenue collection and opportunity for utility theft

Actions

  • Integrated more than 200,000 automated electronic meters in an end-to-end solution that links meters directly to their billing and customer service systems


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