Entreprenuers:  Anna Nguyen, Ameena Khan, David Nickel, Jerry Tsai,     	           Sabika Abbas,Ton...
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Entreprenuers: Anna Nguyen, Ameena Khan, David Nickel, Jerry Tsai, Sabika Abbas,Tony Abadie, Wajeeha Rasul, Zach Johnson. Mission Statement.

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Entreprenuers: Anna Nguyen, Ameena Khan, David Nickel, Jerry Tsai, Sabika Abbas,Tony Abadie, Wajeeha Rasul, Zach Johnson


Mission statement
Mission Statement Jerry Tsai, Sabika Abbas,Tony Abadie, Wajeeha Rasul, Zach Johnson

We are committed to creating the world's leading nail polish that provides customers a stylish and longer lasting solution that will revolutionize the cosmetic industry.

--Iris Colors


Problem
Problem Jerry Tsai, Sabika Abbas,Tony Abadie, Wajeeha Rasul, Zach Johnson

  • Inconvenience of repainting nails

  • Tip wear and shrinkage

  • Time and cost consumption at nail salons

  • 40%of nail polish users experienced cracking within 1 week of painting their nails.*

* Primary Research Survey Results


Our solution at your finger tips
Our solution at your finger tips Jerry Tsai, Sabika Abbas,Tony Abadie, Wajeeha Rasul, Zach Johnson

  • Iris colors combines high-quality, stylish nail polish with a self-healing solution.

  • Our self-healing solution is derived from natural substances, it is completely safe.

  • Hassle free, easy to apply

  • Cost and time effective

  • Fast Drying


Style meets technology
Style meets technology Jerry Tsai, Sabika Abbas,Tony Abadie, Wajeeha Rasul, Zach Johnson

  • Fast drying

  • Long lasting colors

  • Easy to apply

  • Natural, fake, acrylic, & gel


Value adding strategy
Value Adding Strategy Jerry Tsai, Sabika Abbas,Tony Abadie, Wajeeha Rasul, Zach Johnson

  • We add value to our product by taking what would otherwise be a normal nail polish, and adding several key, natural ingredients.

  • The result is a self healing nail polish that looks better and lasts longer than any other nail polish on the market.

  • Self healing techonology available for natural, fake, acrylic, & gel


Our distinctive resources
Our Distinctive Resources Jerry Tsai, Sabika Abbas,Tony Abadie, Wajeeha Rasul, Zach Johnson

Aside from the normal "nail polish" mixtures we will use:

  • Chitosan

  • Oxetane


Revenue generation
Revenue Generation Jerry Tsai, Sabika Abbas,Tony Abadie, Wajeeha Rasul, Zach Johnson

  • Sell to premium cosmetic retailers such as MAC, Sephora, or Ulta.

  • Distribute products to major cosmetic distributors throughout the country.

  • Charge premium for our patented self healing technology.


The value chain
The Value Chain Jerry Tsai, Sabika Abbas,Tony Abadie, Wajeeha Rasul, Zach Johnson


Iris quality
Iris Quality Jerry Tsai, Sabika Abbas,Tony Abadie, Wajeeha Rasul, Zach Johnson

  • Self healing technology

  • Longer lasting without compromise

  • Patented idea, eliminating the competition

  • Creates an innovative brand reputation


How much do women spend on nail polish
How much do women spend on nail polish? Jerry Tsai, Sabika Abbas,Tony Abadie, Wajeeha Rasul, Zach Johnson

  • Survey says…


Survey says
Survey says… Jerry Tsai, Sabika Abbas,Tony Abadie, Wajeeha Rasul, Zach Johnson


Market overview
Market Overview Jerry Tsai, Sabika Abbas,Tony Abadie, Wajeeha Rasul, Zach Johnson

  • The Nail Care Market in the U.S probes deeply into the fashion industry.

  • Nail centric fashion culture that has transformed women’s nails into fashion accessories

  • Innovative fashion-forward nail care products that empower women to imitate nail salon effects in their own home in a cost-effective way.


Market trends and growth
Market Trends and Growth Jerry Tsai, Sabika Abbas,Tony Abadie, Wajeeha Rasul, Zach Johnson

  • Over the whole of 2010, sales rose 15% to $530 million.

  • Nail polish market sales grew 26% in 2012.

http://www.marketresearch.com/Packaged-Facts-v768/Nail-Care-Retail-Products-Professional-6488979/


Market entry
Market Entry Jerry Tsai, Sabika Abbas,Tony Abadie, Wajeeha Rasul, Zach Johnson

  • Entry barrier is high due to large companies such as OPI, Essie, China Glaze, Avon.

  • The largest competitors will compete with one another, and our company will be able to gain market share and a loyal consumer while staying under the radar.

  • Our products will last longer than our competitors with innovative self healing technology.


Start operations
Start - Operations Jerry Tsai, Sabika Abbas,Tony Abadie, Wajeeha Rasul, Zach Johnson

Order processing, forecasting, and inventory management

  • Forecasting, order processing, and inventory will be managed by Oracle

  • Orders are processed online and through phone

    Procurement

  • Materials will be purchased from BASF chemical company

  • Chitosan and Oxtetane

  • Bottling and packaging will be outsourced

    Inbound Logistics

  • Raw materials are shipped from BASF Chemicals via truck

  • Real time inventory updates

    Manufacturing

  • Nail Polish is manufactured and stored on site to ensure quality

  • Stored in large containers until shipping to bottlers


Operations continued
Operations Jerry Tsai, Sabika Abbas,Tony Abadie, Wajeeha Rasul, Zach JohnsonContinued

Outbound Logistics

  • On time delivery to bottlers with order tracking via truck

  • Bottlers will distribute to affiliated retailers

    After Service Sales

  • Inventory Management for retailers

  • Display Setup for retailers

  • Customer Service available via phone and email

    Personnel, facilities, and equipment required

  • Oracle System, hardware for computers

  • Plant that will handle manufacturing, temporary storage, and shipping to bottlers

  • Mixing machinery, Storage Bottles

  • Manufacturing employees, truck drivers, inventory managers, customer service personnel


Marketing
Marketing Jerry Tsai, Sabika Abbas,Tony Abadie, Wajeeha Rasul, Zach Johnson

  • Target Market – High-End cosmetic retailers

  • Market Positioning – Mid-high quality nail polish segment

  • Marketing Strategy and budget - Offer promotions and service to retailers

  • Advertising , promotion, distribution - First shipment and product display is free, Quantity discounts will be offered for high quantity buyers

  • Pricing Strategy and sales forecasts – Pricing will be around $10 to the retailers and 45,000 units are expected to break even



Advertisements
Advertisements expert artists.


Risk assessment
Risk Assessment expert artists.

Technical Risk

  • Low Risk

    Market Risk

    – High risk due to the number of competitors, possible imitation, and/or retaliation

    Cost Structure

    – Medium risk relative to competitors

    Financial Risk

    – Medium risk is due to high start-up costs and assumptions of sales

    Operations Risk

    – Low Risk


Stop competition matrix
Stop - expert artists.Competition Matrix


Sales projection
Sales Projection expert artists.

Break-even

$675,136


Funding investment data
Funding & Investment Data expert artists.

  • Initial Investment Needed: $1,142,117

  • ROI: 12.17 times initial investment

  • Profit Margin: 36.52% (at year 5)

  • Payback Period: 2.25 years

  • 1st Profit: 1.5 years

  • Break-even: $675,136 at 67,154 units


Income statement 5 year
Income Statement (5 Year) expert artists.


Q 1 expert artists.

Q 2

Q 3

Q 4

Investment $

Research Development

Product Production

Road Map

Logistics

Investment $

Retail Partnerships

Positive Cash Flow

Breakeven

Nail Polish Production

Advertising

Payback Investors

Earn Expected Revenue


Thank you
Thank you. expert artists.


Back up slides

Back-up Slides expert artists.


Survey results
Survey Results expert artists.

What are your most favorite nail polish brands?


Survey results1
Survey Results expert artists.

How often do you change polish because they are chipped/ looks bad?


Survey results2
Survey Results expert artists.

How much do you spend on nail polish each month?


Survey results3
Survey Results expert artists.

  • Would you like to pay a little more for longer lasting nail polish?



Operations expenses
Operations Expenses expert artists.



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