Entreprenuers:  Anna Nguyen, Ameena Khan, David Nickel, Jerry Tsai,                Sabika Abbas,Ton...
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Entreprenuers: Anna Nguyen, Ameena Khan, David Nickel, Jerry Tsai, Sabika Abbas,Tony Abadie, Wajeeha Rasul, Zach Johnson. Mission Statement.

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Mission Statement

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Mission statement

Entreprenuers: Anna Nguyen, Ameena Khan, David Nickel, Jerry Tsai, Sabika Abbas,Tony Abadie, Wajeeha Rasul, Zach Johnson

Mission statement

Mission Statement

We are committed to creating the world's leading nail polish that provides customers a stylish and longer lasting solution that will revolutionize the cosmetic industry.

--Iris Colors



  • Inconvenience of repainting nails

  • Tip wear and shrinkage

  • Time and cost consumption at nail salons

  • 40%of nail polish users experienced cracking within 1 week of painting their nails.*

* Primary Research Survey Results

Our solution at your finger tips

Our solution at your finger tips

  • Iris colors combines high-quality, stylish nail polish with a self-healing solution.

  • Our self-healing solution is derived from natural substances, it is completely safe.

  • Hassle free, easy to apply

  • Cost and time effective

  • Fast Drying

Style meets technology

Style meets technology

  • Fast drying

  • Long lasting colors

  • Easy to apply

  • Natural, fake, acrylic, & gel

Value adding strategy

Value Adding Strategy

  • We add value to our product by taking what would otherwise be a normal nail polish, and adding several key, natural ingredients.

  • The result is a self healing nail polish that looks better and lasts longer than any other nail polish on the market.

  • Self healing techonology available for natural, fake, acrylic, & gel

Our distinctive resources

Our Distinctive Resources

Aside from the normal "nail polish" mixtures we will use:

  • Chitosan

  • Oxetane

Revenue generation

Revenue Generation

  • Sell to premium cosmetic retailers such as MAC, Sephora, or Ulta.

  • Distribute products to major cosmetic distributors throughout the country.

  • Charge premium for our patented self healing technology.

The value chain

The Value Chain

Iris quality

Iris Quality

  • Self healing technology

  • Longer lasting without compromise

  • Patented idea, eliminating the competition

  • Creates an innovative brand reputation

How much do women spend on nail polish

How much do women spend on nail polish?

  • Survey says…

Survey says

Survey says…

Market overview

Market Overview

  • The Nail Care Market in the U.S probes deeply into the fashion industry.

  • Nail centric fashion culture that has transformed women’s nails into fashion accessories

  • Innovative fashion-forward nail care products that empower women to imitate nail salon effects in their own home in a cost-effective way.

Market trends and growth

Market Trends and Growth

  • Over the whole of 2010, sales rose 15% to $530 million.

  • Nail polish market sales grew 26% in 2012.


Market entry

Market Entry

  • Entry barrier is high due to large companies such as OPI, Essie, China Glaze, Avon.

  • The largest competitors will compete with one another, and our company will be able to gain market share and a loyal consumer while staying under the radar.

  • Our products will last longer than our competitors with innovative self healing technology.

Start operations

Start - Operations

Order processing, forecasting, and inventory management

  • Forecasting, order processing, and inventory will be managed by Oracle

  • Orders are processed online and through phone


  • Materials will be purchased from BASF chemical company

  • Chitosan and Oxtetane

  • Bottling and packaging will be outsourced

    Inbound Logistics

  • Raw materials are shipped from BASF Chemicals via truck

  • Real time inventory updates


  • Nail Polish is manufactured and stored on site to ensure quality

  • Stored in large containers until shipping to bottlers

Operations continued

Operations Continued

Outbound Logistics

  • On time delivery to bottlers with order tracking via truck

  • Bottlers will distribute to affiliated retailers

    After Service Sales

  • Inventory Management for retailers

  • Display Setup for retailers

  • Customer Service available via phone and email

    Personnel, facilities, and equipment required

  • Oracle System, hardware for computers

  • Plant that will handle manufacturing, temporary storage, and shipping to bottlers

  • Mixing machinery, Storage Bottles

  • Manufacturing employees, truck drivers, inventory managers, customer service personnel



  • Target Market – High-End cosmetic retailers

  • Market Positioning – Mid-high quality nail polish segment

  • Marketing Strategy and budget - Offer promotions and service to retailers

  • Advertising , promotion, distribution - First shipment and product display is free, Quantity discounts will be offered for high quantity buyers

  • Pricing Strategy and sales forecasts – Pricing will be around $10 to the retailers and 45,000 units are expected to break even

Advertisements will be created in house by our team of expert artists

Advertisements will be created in-house by our team of expert artists.



Risk assessment

Risk Assessment

Technical Risk

  • Low Risk

    Market Risk

    – High risk due to the number of competitors, possible imitation, and/or retaliation

    Cost Structure

    – Medium risk relative to competitors

    Financial Risk

    – Medium risk is due to high start-up costs and assumptions of sales

    Operations Risk

    – Low Risk

Stop competition matrix

Stop - Competition Matrix

Sales projection

Sales Projection



Funding investment data

Funding & Investment Data

  • Initial Investment Needed: $1,142,117

  • ROI: 12.17 times initial investment

  • Profit Margin: 36.52% (at year 5)

  • Payback Period: 2.25 years

  • 1st Profit: 1.5 years

  • Break-even: $675,136 at 67,154 units

Income statement 5 year

Income Statement (5 Year)

Mission statement

Q 1

Q 2

Q 3

Q 4

Investment $

Research Development

Product Production

Road Map


Investment $

Retail Partnerships

Positive Cash Flow


Nail Polish Production


Payback Investors

Earn Expected Revenue

Thank you

Thank you.

Back up slides

Back-up Slides

Survey results

Survey Results

What are your most favorite nail polish brands?

Survey results1

Survey Results

How often do you change polish because they are chipped/ looks bad?

Survey results2

Survey Results

How much do you spend on nail polish each month?

Survey results3

Survey Results

  • Would you like to pay a little more for longer lasting nail polish?

Competition matrix expanded

Competition Matrix Expanded

Operations expenses

Operations Expenses

Income statement expanded

Income Statement (Expanded)

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