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Approach to Strengthening Extension…. ABSTRACT OF COSTS. CONVERGENCE AMONG DEPARTMENTS & SCHEMES. Roll of PRIs in Selection of Beneficiaries Joint Circular by DAC and ICAR SMS Gateway of DeitY & NIC and NeGP Department of Space - NCFC
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CONVERGENCE AMONG DEPARTMENTS & SCHEMES • Roll of PRIs in Selection of Beneficiaries • Joint Circular by DAC and ICAR • SMS Gateway of DeitY & NIC and NeGP • Department of Space - NCFC • Field level manpower of NFSM, NHM & NPMSF and BTM/SMSs under ATMA will cover designated Panchayats while providing domain knowledge for respective schemes • Convergence of District Level Committees at ATMA GB and State Level IDWG – Extension Components in SEWP • Field Level Extension Workers can also double up as Pest Surveillance Scouts • Provisions of RKVY to supplement NMAET components
Direct Farmer Oriented Activities(under ATMA ) Total Farmers Benefitted since 2005-06 = 294 lacs
Optimal Use of Manpower? • Village level pre-announced roster of Extension Personnel (GPS Tracking) • Display Board with contact details of Extension Personnel • Orientations training of at least for 15 days by ICAR/ KVKs • Attrition due to low level salary/contractual job – problem resolved • ATMA should be an over-arching umbrella • Convergence among programmes & schemes as per CCEA and Guidelines (viz. RKVY, NFSM, NPSMF) and also with PP, M&T and Seeds • Single Committee headed by the Collector; Project Director ATMA (V.C. of M.C. and Member Secretary of G.B.)
Front line Demonstrations • How to capture the number of Farmers replicating what they have learnt under FLDs? (http://extensionreforms.dacnet.nic.in) • How to ensure that no farmer gets double benefits from different schemes? • Large number of farmers’ fields at vantage points for FLDs. • Demonstration plots may be allotted on the basis of lottery system. • Selection of beneficiaries to be linked to Land Records • Linking with Aadhaar records
Selection of Beneficiaries for Extension • All Panchayats in a Block to be covered on a rotation basis • Panchayats to be covered to be decided by BTT and BFAC. • Number of beneficiaries (including SC, ST etc.) to be decided by BTT in consultation with BFAC • 50% S&MF, 30% women • Individual beneficiaries by Gram Sabhas OR Gram Panchayats in consultation with FIGs and FOs • If Gram Sabhas don’t respond in time, BFAC in consultation with BTT, FIGs and FOs • Linkage with Land Records and Adhaar to avoid duplication
FACs at Block, District, State and National Level • BFAC consists of 20-25 members covering different categories of farmers in a Block • Due representation to women farmers and weaker sections of the Society • Feedback and Meeting Expenses • 4417 Block level, 333 district level and 10 state level (11 under process) FACs constituted at various levels SFAC DFAC
Background • Agricultural huge information is available on the web. • Three magic figures : 800….80….8 • 800 websites • 80 DAC - websites • 8 organizations • Every department is having its own website, portal and forum. • Most of the available information is in English
Farmers’ Portal • An integrated portal from the stand point of a farmer converging elements from 800 plus websites and giving information about : • Dealers (seed, fertilizer, pesticide, machinery) • Government schemes & subsidy • Location of Storage Godowns • Daily Market Price of commodities • Drill down approach from state down to block level. • Databases integrated from different sources and displayed as per farmers’ need. • Currently available in English & Hindi and planning to launch it in all regional languages.
Kisaan Call Centres • Aim is to reach at least one third the farmers households, once in an year. • Total 1.60 crore calls registered at KCCs since inception. • Call barging and 100% call recording facility. • SMS to caller farmers providing a gist of advisories given to them on phone in local language • Voice mail system for recording farmer’s queries with provision for call back. • Facility of video conferencing for upgradation of skills of KCC agents. • Full Involvement of State Governments, KVKs and SAUs in Call Escalation Matrix & Training • Integration of KKMS (www.dackkms.gov.in) with CSCs (www.csc.gov.in)
Origin of mKisan • Majority of users have used it primarily as a source of entertainment and communication. • India is now world’s 3rd largest Internet user, but only 4.6% of rural India has accessed internet once in their life. • While awareness of services is relatively high, usership is low due to infrastructural availability and knowledge. • As per TRAI data, 38 crore mobile phones in rural areas.
A Pervasive & Efficacious Journey so far… • Started with SMS advisories when it was inaugurated by the Hon’ble President of India. • Nearly 1 lac advisory / information count 56 crore messages and around 1.51 billion SMSs have been sent to farmers throughout the length and breadth of the country by thousands of officers & experts down to the Block. • Moved to : • Ksewa: Integration of stand alone and web applications with mKisan. • Rating Mechanism • Pull Service • Voice Advisories • IVRS to get feedback from farmers regarding advisories and answers given by KCC agents. • USSD (Unstructured Supplementary Service Data) to facilitate farmers to get information on mobile without internet. Integration of Web – Mobile – Kisan Call Centres – Common Service Centres
SMS Advisories • All 3 Departments of Ministry of Agriculture, IMD, SAUs, KVKs and State Governments’ officials are expertsin our system. • As of now, 70 lac farmers have been integrated – potential to reach 8.93 crore farmer households. • Dissemination of information and advisories to farmers in their own languages free of cost. • To avoid duplication & contradiction, IT enabled checks and search facility • Content based on farmers’ location & priorities of crop / agricultural practices. • Easy Phonetic Typing Tools for 12 Indian languages. • New Features: Delivery Report, Supervisory Control and rating of messages by superiors, User Feedback, Graphical Dashboard, Text to Speech Conversion.
Integration with e-taal Transactions on eTaal
Voice based Advisories • Surveys indicated that many farmers are interested in Voice based advisories. • Supports almost all voice formats (.wav, .mp3,.mp4,.amr,.m4a,.aac,.flac ) • Expert can record advisory and upload it on web to send to farmers through SMS Portal. • Thus illiterate and semi literate farmers can also get the expert advisories • Work going on for Text to Speech Conversion without Internet
