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Persuasion. “How great it is for leaders that men don’t think.” – Adolf Hitler. Which person would you rather have as president?. In your composition notebooks, write down which person you would rather have as president and why . Candidate A Has a written plan to put his country back on top

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persuasion

Persuasion

“How great it is for leaders that men don’t think.” – Adolf Hitler

which person would you rather have as president
Which person would you rather have as president?

In your composition notebooks, write down which person you would rather have as president and why.

  • Candidate A
  • Has a written plan to put his country back on top
  • Experience fighting for his country in a war
  • Doesn’t shy away from the hard decisions in life
  • Artist
  • Candidate B
  • Sticks to his beliefs; doesn’t \'flip-flop’
  • Natural leader and organizer
  • Known around the world
  • Stands up to ‘stronger’ forces
persuasion1
Persuasion:

When a person tries to convince or encourage you to think, buy, or do something.

ethos pathos or logos

Ethos, Pathos, or Logos?

What appeal are advertisers using to get you to buy their product?

ethos
Ethos
  • Ethos: Ethics
  • To make the audience decide right or wrong about what is being presented to it
  • Political issues, national beliefs, religious issues, etc…
  • Typically has contrasting colors symbolizing the difference between good and evil.
pathos
Pathos
  • Pathos: Emotion
  • To make the audience feel something about what is presented to it
  • Children, animals, illness, memories, etc…
  • “Tugs at your heart strings”
logos
Logos
  • Logos: Logic
  • To make the audience think about what is presented to it
  • Statistics, facts, authorities, etc…
  • Very straightforward, and not “fluff”. It has a very scientific, factual approach.
objective
Objective:
  • As you view each advertisement that comes up on the screen, decide if it’s appealing to your sense of ethos, pathos, or logos.
  • Write/log your answers in your composition notebooks.
  • Remember to justify (use evidence).
ethos pathos and logos
ETHOS, PATHOS, and LOGOS
    • AS YOU ANALYZE THE ADVERTISMENTS:
  • Ethos: Is it Ethical?
  • Pathos: Does it make you feel a strong emotion?
  • Logos: Does it make you use your sense of reason?
can some advertisements have more than one appeal
Can some advertisements have more than one appeal?
  • Yes! The more appeals used in an ad the more likely the consumer is to connect with it.
  • For the case of this lesson or power point, pick the MOST emphasized appeal used in each ad to write onto your sheet.
the end
The End!
  • Your homework is to bring in to class a print advertisement (school appropriate…when in doubt don’t do it) that appeals to your sense of logic, emotions, or ethics.
debate
Debate

Which candidate is better?

  • Candidate A
  • Has a written plan to put his country back on top
  • Experience fighting for his country in a war
  • Doesn’t shy away from the hard decisions in life
  • Artist
  • Candidate B
  • Sticks to his beliefs; doesn’t \'flip-flop’
  • Natural leader and organizer
  • Known around the world
  • Stands up to ‘stronger’ forces
ad