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Persuasion

Persuasion. How to get someone to do what you want. Aristotle’s Persuasive Appeals. Logos –use of logic, numbers, facts, proof Pathos – emotional appeal, playing on what will excite and sadden Ethos – refers to the “spirit of the times” and authority to have a say in a matter. Logos. Pathos.

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Persuasion

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  1. Persuasion How to get someone to do what you want.

  2. Aristotle’s Persuasive Appeals • Logos –use of logic, numbers, facts, proof • Pathos – emotional appeal, playing on what will excite and sadden • Ethos – refers to the “spirit of the times” and authority to have a say in a matter

  3. Logos

  4. Pathos

  5. Ethos • Ethos (Greek for 'character') refers to the trustworthiness or credibility of the writer or speaker. • It can also be affected by the writer's reputation as it exists independently from the message--his or her expertise in the field, his or her previous record or integrity, and so forth.

  6. Commercials • http://www.youtube.com/watch?v=IO9d2PpP7tQ (SPCA) • http://www.youtube.com/user/crest?v=UydINt0qVDI (Crest) • http://www.youtube.com/watch?v=zaMhI2NBi9g (Selsun Blue) • http://www.youtube.com/watch?v=a05-E9ydFFw (Start at the 24second mart. -Ram) • http://www.youtube.com/watch?v=Ljjr5TyVZ7c (Liberty Medical)

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