Persuasion. Unlocking the mysteries of Logos, Pathos and Ethos. Why am I viewing this PowerPoint?. To learn about the three types of persuasion “persuasion” is how we convince other people to do or think what we want them to do or think
Unlocking the mysteries of
Logos, Pathos and Ethos
Logos means persuading by the use of logic and reason.
Good speakers know that pathos or ethos used without logos is less effective.
Audiences feel they’re being manipulated if there isn’t some logic or reason used to convince them
Pathos is persuasion based on emotion or feeling.
It draws up the sympathies and emotions of the audience causing them to feel fear, anger, outrage, joy or any other emotion that might make them more likely to do what the speaker wants.
Ethos-- or ethical appeal, means convincing the audience by using a speaker whose character is well-respected.
According to Aristotle, ethos is defined as the credibility that the author establishes.
We tend to believe people whom we respect.
Why do you think so many advertisements use well known people?