Creativity in Management

1. Creativity in Management

2. Creativity • What is Creativity? • It is the reorganization of experience into new configurations. • A function of knowledge, imagination, and evaluation • Three domains of creativity • Art (ah!) as in beauty • Discovery (aha!) as in enlightenment. • Humor (haha!) as in joyful pleasure.

3. Left Brain, Right Brain • Nobel Prize-winning psychobiologist Roger Sperry showed that: • Each hemisphere of the brain processed different types of information. • Broadly put, the left brain is the objective, analytical, logical half of the brain, looking at information sequentially and focusing on individual parts rather than on the whole. • The right brain, on the other hand, is the subjective, intuitive, playful part of the brain; it looks at information in a more random fashion, seeing the whole rather than the parts.

4. Creativity and Innovation • Innovation vs. creativity • Creativity = the idea • Innovation = putting into place • Innovation essential to establish and maintain competitive advantage • New approaches • Options for adaptation

5. Creative Personality • An ability to generate large number of ideas • To give different perspective • Unusual Novel answer • Ability to handle ambiguity • Intellectual abilities • Adequate knowledge • Confidence

6. Learning to Be More Creative:Mental Locks That Block Creativity • Looking for the “right” answer. • Always trying to be logical. • Strictly following the rules. • Insist on being practical. • Becoming too specialized. • Not wanting to look foolish. • Saying “I’m not creative. • Avoiding ambiguity.

7. TEN MENTAL LOCKS ON CREATIVITY(continued) For Discussion: Which of these mental locks typically stifle your own creativity? What can you do to avoid them?

8. Creativity: why promote it? • Leads to more rigorous and critical thinking • Objectives are achieved more readily • Increases motivation, deep concentration and engagement • Improves relationships • Develops the talent of the individual • Develops skills for adult life – adaptability, coping with uncertainty and change

9. Creative Process

10. A Model of Creativity

11. Stages Of Creativity Exploring: Questioning and challenging Inventing: Making significant connections Selecting: Playing with ideas, keeping options open Implementation: Applying learning in new ways and contexts Evaluation: Evaluating ideas and actions

12. Phases of the Creative Process Preparation (Step One) • The individual learns about the problem. • This includes understanding the elements of the problem and how they relate to each other. • It may include looking at the problem from different perspectives or asking other people what they know or think about the problem.

13. Phases of the Creative Process Incubation (phase two) • In this stage, the prepared decision maker explores a multitude of different paths toward new alternatives. • Production or generation of new alternatives

14. Phases of the Creative Process Illumination (phase three) • This is the instant of becoming aware of a new candidate solution to a problem, that flash of insight when all the pieces come together, either spontaneously or as the result of careful study and work.

15. Phases of the Creative Process Verification (phase four) • In the final step the decision maker must verify that the candidate solution does in fact have merit.

16. Enhancing creativity

17. How to develop your Creativity • Tools for Developing Creativity -The Global Brain: Internet, Blog, Wikipdedia -The Local Brain: Brain storming -The Individual Brain: Eating, Drinking, Playing, Exercising, Sleeping

18. How to develop your Creativity • Tips on Enhancing Creativity - Always keep a notepad around to write down your thoughts. Even at night, write down what one can remember from my dreams.

19. How to develop your Creativity • Tips on Enhancing Creativity (continued) -Always keep the computer handy so that you can enter more well-developed thoughts from your notepad. -Whenever feasible, get on the Internet to do a search to find related ideas.

20. How to develop your Creativity • Tips on Enhancing Creativity (continued) -Newspapers and magazines offer important clues. -To invent, you need a good imagination and a pile of junk.

21. Creativity Techniques • Fluent and flexible thinking • Idea checklists (Alex F Osborn) (Add, Substract, Alter, Rearrange, Adapt, Magnify, Opposite, Minify, Other, Alternative) • Brainstorming (Alex F Osborn) • Synectics (W J J Gordan) • Delphi Method • Six thinking Hats (Dr. Edward De Bono) • White- Information; Green-Alternatives; Yellow – benefits; Black- Judgment; Red – Emotions; Blue-Control

22. Creativity Techniques (Contd.) • Morphological (Fritz Zwicky) – 3 to the power 3 • Mind Mapping (Tony Buzan) • Lateral thinking (Edward De Bono) • Guided Visualization (Chris Musselwhite and Cheryl De Ciantis)

23. Techniques Creativity Stimulation • Reverse Brain storming • Creative Overloading • Creative benchmarking • Creative thinking network • Stakeholder Council • Creative Scenario building • Exnovation • Creativity Training

24. Determinants of Organizational Creativity • Five major organizational factors that enhance creativity in a work environment: • Organizational climate • Leadership style • Organizational culture • Resources and skills • The structure and systems of an organization