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Creativity - Unleashing Team Creativity-. Chapter 8. Creativity. Team creativity- ability to produce novel & useful ideas and/or form new concepts using existing knowledge (synergy) Innovation- implementation of those ideas. Ideas can be Realistic or idealistic Conservative or creative

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Creativity - Unleashing Team Creativity-

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Creativity unleashing team creativity

Creativity-Unleashing Team Creativity-

Chapter 8



  • Team creativity-ability to produce novel & useful ideas and/or form new concepts using existing knowledge (synergy)

  • Innovation-implementation of those ideas.

Creativity unleashing team creativity

Ideas can be

  • Realistic or idealistic

  • Conservative or creative

    The worst ideas are…

    The best ideas are…

Creative realism

Creative Realism

  • Highly imaginative

  • Very realistic (useful)

    How do we increase the probability?

    Encourage as many ideas as possible

    Silly, ridiculous ideas generate good ones.

Measuring creativity

Measuring Creativity

  • Fluency

    • Quantity

  • Flexibility*

    • Variety of categories

  • Originality

    • uniqueness

    • <5% population would think of it.

  • Creative thinking skills

    Convergent thinking

    Towards a single answer

    Evaluation of ideas for feasibility & practicality

    Divergent thinking

    In many directions, “out of the box”

    Stimulated by task conflict.

    Creative Thinking Skills

    Who excels @ divergent thinking

    Who excels @ divergent thinking?

    • Teams?-or-

    • People working independently?

      That would suggest we approach creative problem solving how?

    Janusian thinking

    Janusian Thinking

    • Ability to consider conflicting ideas, paradoxes, impossibilities, ambiguity & doubt (How can we use a balloon as a paperweight?)

    • Prevents us from jumping to the most obvious ideas

    • Put opposites on teams.

    Need a balance of

    Need a Balance of…


    • Refining & improving existing ideas; select and implement


    • Experimenting with new, innovative ideas; taking risks; discovery.




    • No criticism

    • “Freewheeling” welcome

    • Quantity over quality

    • Everyone participates

    • All ideas considered

    • All ideas recorded

    • Combination & improvement of ideas is encouraged.



    • Is group brainstorming more effective & productive than solitary brainstorming?

      • Osborn said “yes”

      • Studies say “no”

      • Why are we still using it in organizations?

    Threats to team creativity

    Threats to Team Creativity

    • Social loafing

    • Conformity

    • Production blocking

    • Downward norm setting

      Occurs when?

      -No incentive to perform. Why?

      -Low performance becomes the norm

      -Low performers are aggressive, high performers hold back

      These problems cause the group to do what?

    How to enhance team creativity

    Trained facilitators

    Reduce CIE

    Set high standards


    Nominal grouptechnique (anonymous vote)

    Diversify the team

    Use analogies

    Applying knowledge to different context

    Record ideas

    Member turnover

    Stepladder technique

    Playful environment

    Floor design

    Supportive culture


    How to Enhance Team Creativity?

    Electronic brainstorming

    Electronic Brainstorming



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