Creativity - Unleashing Team Creativity-. Chapter 8. Creativity. Team creativity- ability to produce novel & useful ideas and/or form new concepts using existing knowledge (synergy) Innovation- implementation of those ideas. Ideas can be Realistic or idealistic Conservative or creative
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Creativity-Unleashing Team Creativity-
Ideas can be
The worst ideas are…
The best ideas are…
How do we increase the probability?
Encourage as many ideas as possible
Silly, ridiculous ideas generate good ones.
Towards a single answer
Evaluation of ideas for feasibility & practicality
In many directions, “out of the box”
Stimulated by task conflict.
That would suggest we approach creative problem solving how?
-No incentive to perform. Why?
-Low performance becomes the norm
-Low performers are aggressive, high performers hold back
These problems cause the group to do what?
Set high standards
Nominal grouptechnique (anonymous vote)
Diversify the team
Applying knowledge to different context