Anthony kleanthous 25 november 2010
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Eating Earth. Anthony Kleanthous 25 November , 2010. Agenda. The Challenge Food impacts Responses and priorities. Agenda. The Challenge. Global Ecological Footprint. Source: Global Footprint Network. Global Living Planet Index. 30% decline since 1970.

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Anthony Kleanthous 25 November , 2010

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Eating Earth

Anthony Kleanthous25 November, 2010


Agenda

  • The Challenge

  • Food impacts

  • Responses and priorities


Agenda

  • The Challenge


Global Ecological Footprint

Source: Global Footprint Network


Global Living Planet Index

30% decline since 1970

Source: Zoological Society of London


If everyone consumed natural resources at the same rate as people in the UK we would need almost 3 planets to support us


Overall Strategy


Agenda

  • The Global Challenge

  • Food impacts

  • Responses and priorities


Food accounts for a quarter of our eco footprint

Source: WWF 2010


Sustainable agriculture is key

Source: WWF/FCRN 2010


Meat and dairy are of greatest concern

  • 60-80% of direct agricultural Impacts

  • Around ¾ of land use change impacts

  • 1Kg beef takes 15,500 litres of water

  • 80% of soya is consumed by animals


Cerrado –

The Brazilian Savannah

Richest savannah in the world and home for 5% of global biodiversity


A basketball court full of soy for everyconsumer

On average each European consumer eats 87 kg of meat and 250 eggs per year. To produce this an “agricultural footprint” of 400 square meters is needed.

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The Cerrado: as it was

Source: Machado et al 2004


The Cerrado: 2002

Source: Machado et al 2004


On a US diet, we could feed 2.5bn people


Eating as usual

Source: Global Footprint Network, 2010


95% renewables + Malaysian diet

Source: Global Footprint Network, FAO, 2006


Consumption changes are essential

Source: FCRN, 2010


Agenda

  • The Global Challenge

  • Food impacts

  • Responses and priorities


Sustainable Consumption

  • Eliminate waste

  • Reduce meat and dairy consumption (“less but better”)

    • Intensively produced

    • Imported

    • Processed

  • Locally in season fruit and vegetables

  • Certified sustainable commodities

    • Round Table on Responsible Soy (RTRS)

    • Roundtable on Responsible Palm Oil (RSPO)

    • Fish (Marine Stewardship Council, Aquaculture SC)

    • (soon)…Beef?


Helping consumers

  • The right products

  • Responsibly produced

  • Clearly labelled

  • Appropriately priced

  • Guidance on choosing, buying, storing, cooking

  • Political leadership


Helping consumers

Choice Influencing

Marketing

Advertising

Guidance

Choice Editing

Remove “unsustainable”

Provide “sustainable”

Sustainable

Business

Practice

Innovation

Product features

Products

Services

Business models


What we need from government

  • Dietary guidance and education

  • Fiscal reform to reflect true cost

    • Green taxes (carbon, water, biodiversity)

    • Shift subsidies (CAP reform!)

  • Responsible public purchasing

  • Work with retailers and producers


One Planet Food

  • Tasting the Future


Summary

  • We are eating the fabric of our planet

  • Sustainable Food is critical to survival

  • We must change the way we eat

  • Business and government must help change the system

  • Change must start NOW!


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