Meeting of National Committees 17 October 2016 Istanbul, Turkey

1. ICOMOS COMUNICATIONS (including social medias) Meeting of National Committees 17 October 2016 Istanbul, Turkey

2. NC meeting 2016/10 4-1 NC compliance Gisle Jakhelln read the address by ADCOM Chair, John Hurd, that was circulated electronically and which sought to encourage ADCOM in its work; to increase its activities through communication with the members and to retain the self determination of ADCOM as a separate sovereign body and looked forward to the election of strong and committed officers to guide it. Advisory Committees Fukuoka (Japan) 27 & 28October 2015 OBJECTIVEPropose media in social networks that allow us to interact more democratic and broadly among members of ICOMOS National Committees and Scientific Committees and other entities and people interested in Conservation of Cultural and Natural Heritage, to inform about our activities and exchange experiences and best practices. Not only from the organization to the members of ICOMOS but between different groups and specialists. Achieve a more fluid communication between the Bureau of ADCOM and National Committees, Regional Committees and the Scientific Committees.

3. Which it is the communication strategy that suits us according to our objectives?What qualities of social networks we must know?What are the objectives of preferential communication for a specific social networkWho are the recipients of messageswhich are forms of interaction in each of the social networksWhat are the most used social networks in the worldWhat are the interests of users of social networks. Establish categories of users according to their professional or technical expertise, personal interests, ages and cultural traditions and frequency of use of different social networksWhat is Internet accessibility in different regions of the worldDetermine which are the social networks that offers greater technical facilities for interactions NC meeting 2016/10 4-1 NC compliance 3

4. THE USE OF THE WEBSITE BY INSTITUTIONS Help increase their visibility. Share their own databases and other related institutions. Repositories of research and publications Make statements on the activities of the institution to its members and concerned public THE USE OF BLOGS Blogs can be used to facilitate group working, a number of commentators argue that Blogs encourage reflective learning (Chen et al., 2005). Educators are using Blogs in many ways including as online portfolios. . SOCIAL NETWORKS ( SNS) A social network is a social structure made up of a set of actors (such as individuals or organizations) and the dyadic ties between these actors (such as relationships, connections, or interactions). A social network perspective is employed to model the structure of a social group, how this structure influences other variables, or how structures change over time. The study of these structures uses methods in social network analysis to identify influential nodes, local and global structures, and network dynamics. 

5. Instagram Instagram is an online mobilephoto-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr. Virak Roeun e Gardens by the Bay. 1 Here da 17:35 · Instagram · Iron giant flowers 🌺

6. Instagram Instagram Instagram is steadily taking the place of Facebook and Twitter among teens and young millennials. In the last twice-yearly Piper Jaffray survey of US teens, 32% of respondents named Instagram as the most important social network, while only 24% said Twitter was most important and only 14% pointed to Facebook. In a new report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics and preferences are still shifting. Virak Roeun e Gardens by the Bay. 1 Here da 17:35 · Instagram · Iron giant flowers 🌺

7. LinkedIn Is a social network for professionals, aimed at making connections between business professionals and to achieve.One of the features of LinkedIn is that you can publish data as work experience, education, web pages and recommendations. Besides allowing contact with other members usually focused on a specific professional field.

8. LinkedIn The main purpose of LinkedIn is to promote what they call professional connections, which are graded, and can be used for: Apply for a job or business opportunities based on recommendations from a connection.Connections can be used second grade and higher to establish contacts with business or professional purposes. You can create groups for users with common interests, such as by professional area.

9. Facebook • is one of the most popular social networks around the world. With millions of users connected to each other, it offers great opportunities of communion to those who are part of this network. • Allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. The site, which is available in 37 different languages, includes public features

10. Facebook • Interacts with other social networks. It allows post their images and message • Within each member's personal profile, there are several key networking components. The most popular is arguably the Wall, which is essentially a virtual bulletin board. Messages left on a member's Wall can be text, video or photos. Another popular component is the virtual Photo Album.

11. Consider some statistics Which are the most popular social networks worldwide in 2016? • Popular social networks worldwide prepared by Statista gives a clear picture with Facebook ruling supreme. This won't be a shock to anyone! With over 1,590 million active users, it holds an 18% market share, 7% more so than its closest competitor, the Facebook-owned, WhatsApp. • http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/

12. Consider some statistics Which are the fast growing social networks? Every marketer has limited time for social media marketing, so which social network should you focus your efforts on? This compilation from Statista on the growth of Twitter shows how it compares to Facebook, WhatsApp and China's WeChat  - it's clearly losing ground - sad since we love it!

13. Social network popularity by country If you pick out your country it's probably way behind the countries in which these four core social networks are most popular. Indonesia, Philippines, Mexico, India and Brazil are in the top 10 for each with significantly higher levels of use than the US, UK and European countries.

14. Consider some statistics • Which is the most engaging social network?  This chart from Comscore shows engagement in terms of time spent on the platform vs reach among the millennial demographic. It's interesting to see how effectively Facebook dominates, but also interesting to see how well Snapchat is doing in terms monthly usage per visitor.

15. Consider some statistics Use of social networks by different demographics  This chart is striking for the similarity of usage across different age groups. It shows that the social networks are now at a stage of maturity where they give opportunities to reach all age and gender groups. The exceptions to this are Instagram and Tumblr which are clearly popular with younger age groups.