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Tohu Wines Presentation

Tohu Wines Presentation. 2009. Kia Ora! Welcome. For centuries Māori, the indigenous people of Aotearoa, worked, lived on and respected the fertile lands of their ancestors Earth is the giver of all life and is the cornerstone of Māori spiritual beliefs

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Tohu Wines Presentation

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  1. Tohu Wines Presentation 2009

  2. Kia Ora! Welcome • For centuries Māori, the indigenous people of Aotearoa, worked, lived on and respected the fertile lands of their ancestors • Earth is the giver of all life and is the cornerstone of Māori spiritual beliefs • Tohu translates to sign or signature • Tohu Wines are making their • mark on the world promoting its • unique Māori heritage and • culture to the world • Our Gift From the Land ~ • Nga Hua a te Whenua • we share with you today

  3. Kia Ora! Welcome • Quick lesson in Māori • The following are some of the words used through out this presentation accompanied by the phonetics – you will be speaking Māori in no time! • Māori: ma-o-ri • Kia Ora: key-or-ra (Hello) • Aotearoa: a-tea-row-a (New Zealand) • Whanau: far-no (Family) • Wakatu: wa-ka-too • Tohu: tor-who (Sign/Signature) • Taonga: ta-o-n-ga (Treasure) • Kaumatua: ka-ma-too-a (Highly respected elder)

  4. Māori History • Māori are the indigenous people of New Zealand • Māori came to New Zealand from eastern Polynesia between AD 1280 to 1300 • Before the arrival of the British, Māori • established communities throughout the • country • Māori culture is rich shaped by unique • song, dance, language and art • Today Māori comprises approximately • 15% of the New Zealand’s population • Preserving Māori culture is vital to • New Zealand’s national identity

  5. Māori History • In 1769 James Cook arrives in New Zealand • By the late 1790’s, whalers, traders and missionaries arrive along the west coast of New Zealand • Wars and conflicts • between Māori tribes were a constant • The arrival of traders led to • more ferocious conflict • between Māori & Europeans • To the detriment of the • traders, weapons such as • muskets were exchanged • with Māori for exotic artifacts

  6. Māori History • Unbeknown to the British, at the same time they arrived in New Zealand the French landed on the shores of the South Island • Rumors of a French colonisation of the South Island hastened British action to annex and colonise • New Zealand • On going conflict with no end in sight, coupled with the threat of the French colonising New Zealand the British decided a treaty needed to be devised

  7. Māori History • On the 6th of February 1840 the Treaty of Waitangi was signed by the British and Māori chiefs • There were two versions of the treaty, one • in English and one in Māori • Here lies the problem that would impact • the future for Māori & ultimately the corporations • that contribute to Tohu Wines • From the British point of view the treaty • gave Britain sovereignty over New Zealand & • the Governor the right to run the country • Māori had the understanding that the treaty • allowed the British to live in New Zealand but • not take control – traditional ownership of • land would remain in the possession of Māori

  8. Māori History • Until the 1970’s the Māori version of the treaty was generally ignored by the courts and parliament • From the late 1960’s Māori began drawing attention to breaches of the treaty and inconsistencies between the two versions – emphasising the problems with translation

  9. Wakatū Incorporation • In 1977 Wakatū Incorporation was formed • The primary function of Wakatū was to act on behalf of its iwi, including land claims and increasing the value of the corporation’s holdings through commercial enterprise • Wakatū Incorporation • comprises of 3,200 Māori • shareholders • These shareholders are the • direct descendants of the chiefs • & families of 4 tribes that occupied • the Nelson & Marlborough region

  10. Wakatū Incorporation • Wakatū has a strong sense of responsibility regarding its community • Investing in the future is imperative for the on-going success of Wakatū • Wakatū offers an array of • scholarships to it’s whanau • members, including education • It is hoped the skills gained will • one day be utilised within • Wakatū

  11. Wakatū Incorporation • Today the activities of Wakatū Incorporation include: • Commercial, industrial and residential development • Fishing • Aquaculture • Horticulture • Tourism • Viticulture • Winemaking

  12. Wi Pere Trust • Wi Pere was an extremely well respected member of the Māori community in Gisborne • His wide range of knowledge in Māori traditions, customs and language made him a • well received spokesman and • representative for his people • Wi Pere lived during the period of British • colonisation of New Zealand • He was eyewitness to the most turbulent • incidents of Māori/British relationships • Wi Pere worked tirelessly for the rights of • his people with specific reference to land • ownership

  13. Wi Pere Trust • The Wi Pere trust was established in 1899 to protect the land assets of his family • Today the Wi Pere trust is involved in a number of industries such as: • Sheep and cattle production • Citrus fruit production • Viticulture

  14. Ngāti Rārua Ātiawa Iwi Trust (NRAIT) • The Ngāti Rārua Ātiawa Iwi Trust (NRAIT) was established to manage property on behalf of the descendants of the original Māori land owners in Motueka • Since the formation of the Trust, the assets returned have been nurtured and developed to a highly accomplished position • NRAIT Vision Statement: • To advance the cause of our • people in every way possible and • to preserve and promote our • culture for posterity

  15. Ngāti Rārua Ātiawa Iwi Trust (NRAIT) • NRAIT successfully manages a significant number of businesses in: • Horticulture • Viticulture • Fisheries • Property • In addition to commercial • functions, NRAIT provides • social and cultural services to • its trustees

  16. Tohu Wines • Tohu Wines is the result of a partnership between three Māori entities; Wi Pere Trust, NRAIT and Wakatū Incorporation • In 1998 Tohu produced its first vintage of wines • Initial production of 300 cases comprising of Sauvignon Blanc and Chardonnay • Today Tohu Wines • produce over 60,000 • cases of wine • Tohu exports to 21 • countries around the • world with a strong • domestic market

  17. Tohu Mission Statement • Through sustainable business and • environmental practices Tohu strive to • produce award winning, premium quality • New Zealand wines that reflect our unique • terroir and company values. As custodians • of Māori culture and Māori land we have a • responsibility to promote and preserve these • traditions with the utmost integrity, • commitment and care. Through successful • relationships the Tohu brand is a vehicle • used to promote Māori culture to the world.

  18. Tohu Vineyards • Tohu Wines source its fruit from 3 of New Zealand’s premier wine regions: • Gisborne • Nelson • Marlborough

  19. Tohu Vineyards - Gisborne • Gisborne is New Zealand’s official Chardonnay capital • Located on New Zealand’s • most easterly tip these vines • are the first to see the sun • each day • Gisborne’s coastal plains are • sheltered from the West by a • range of mountains • Soils include alluvial loam over sandy volcanic subsoils of moderate fertility

  20. Tohu Vineyards - Nelson • Nelson is New Zealand’s 8th largest region and is poised to be one of the most exciting • Excellent quality varietals emerging from this region are Pinot Noir, Pinot Gris and Riesling • Interesting microclimates give way to excellent growing conditions • Soil structure – clay loams over hard clay subsoil

  21. Tohu Vineyards - Marlborough • There is no doubt Marlborough has put • New Zealand on the winemaking map • Distinctive pungent and zesty fruit flavours of Marlborough Sauvignon Blanc has captured the imagination • and the taste buds of • wine drinkers across • the globe!

  22. Tohu Vineyards - Marlborough • What is Marlborough's secret? • Free draining alluvial loams over gravelly subsoils • Abundant sunshine with cool nights and long growing season • Marlborough is not a one horse town… • Marlborough also produces stunning quality Pinot Noir, Pinot Gris, Riesling & Chardonnay

  23. Environmental Sustainability • Central to Tohu’s responsibility as custodians of the land is environmental sustainability • Tohu vineyards are certified Sustainable Winegrowers New Zealand (SWNZ) • 2009 Tohu wines are produced in a SWNZ certified winery • Further to this Tohu is currently • reviewing other sustainable programs • to reduce our impact on Papatūānuku ~ • Earth Mother

  24. Our Wines • Tohu Wines produce two quality categories: • Reserve – Kaumātua • Premium – Taonga

  25. Reserve – Kaumātua • Reserve wines are made in honour of the respected elders within the Wakatū • Wines in this range are only • produced in exceptional years • A key feature of the Kaumātua • label is the use of the • Huia feather • The reserve range of • wines include: • Mugwi Sauvignon Blanc (to be released April 2010) • Rore Pinot Noir • Gisborne Chardonnay

  26. Reserve – Kaumātua TARGET MARKET • Male/Female aged 40+ • Professional, tertiary educated, well traveled and are high income earners • These consumers are well researched in wine and are truly passionate about what they chose to drink • They understand the benefits derived when paying a premium price for their wine, therefore their expectation of what they purchase is very high • These consumers are willing to try any variety of wine, as they acknowledge the intrinsic quality each wine presents • These consumers have an extensive wine collection and are most likely to be a member of a wine club (or two)

  27. Premium – Taonga • Taonga literally translates to treasure, some thing that is prized • This range drives the Tohu brand • Varieties included in the premium • range are: • Sauvignon Blanc • Unoaked Chardonnay • Pinot Gris • Pinot Noir

  28. Premium – Taonga TARGET MARKET • Male/Female aged 30+ • Professional, tertiary educated and are high income earners that can afford wine for regular consumption • Have children that are grown up, or do not have children (yet) • They have a moderate interest in wine, and will generally taste wine when available during in-store tastings • They seek some form of reassurance from their purchase, influenced by awards and accolades, recommendations from sales staff, associates (family and friends) • Generally risk adverse in purchasing and are brand loyal

  29. Mt Tapuae-o-Uenuku – View from Awatere Valley Vineyard

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