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Connecting with social media

Connecting with social media. “The ROI of social media is …. … Your business will still exist in five years.”. Social media’s role. An integrated part of overall communications Develop, curate and collaborate on content to advance the University’s strengths, inform an engaged community

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Connecting with social media

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  1. Connecting with social media

  2. “The ROI of social media is …. … Your business will still exist in five years.”

  3. Social media’s role • An integrated part of overall communications • Develop, curate and collaborate on content to advance the University’s strengths, inform an engaged community • Front line listening and response

  4. Our social media enterprise • Facebook is still the king worldwide – 1.3 billion users • Penn State 330,000 Likes Evenly split between men and women 18-24 largest demo, BUT…

  5. More than 50 percent of engagement comes from users 35 and older. Engagement skews older, female More than 75 percent of engagement comes from post-traditional college aged users.

  6. Twitter 241 million monthly active users Penn State 65,500+ followers Higher engagement with a younger, diverse audience Responsive and immediate A crucial monitoring tool

  7. Instagram 150 million users – 90 percent under 35 Highly mobile Leans female, urban High engagement Connecting point for prospective/current students, young alumni

  8. Tumblr • Highly customizable microblogging • Young and international users • Often hyper-focused interest communities

  9. Google+ • 540 million users – who’s active? • High quality display, Hangout features • Greatest value from integration of Google products

  10. YouTube • World’s second largest search engine • Integrates seamlessly across the web • Easily shared

  11. Pinterest • 80 million users – 70 percent are women • Food, DIY and health are top three categories of activity • Huge driver of referral traffic

  12. Social media is…. • Strategic • Collaborative • Responsive • Not just a place to put stuff.

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