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Connecting the Dots: Social Media for the SEO

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Connecting the Dots: Social Media for the SEO. Jen Sable Lopez | Community Manager Erica McGillivray | Community Attaché. Tweet with webinar attendees: # mozinar. Technical problems or feedback: Please email [email protected] Question from Q&A:. Is Social Networking a Fad?

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Presentation Transcript
slide1

Connecting the Dots:

Social Media for the SEO

Jen Sable Lopez | Community Manager Erica McGillivray | Community Attaché

Tweet with webinar attendees:#mozinar

Technical problems or feedback:

Please email [email protected]

slide2

Question from Q&A:

Is Social Networking a Fad?

It just seems to be propagated by tweens, teens, and females in general.

slide3

Traffic Anyone?

Referral Traffic

@jennita #mozinar

slide4

Oh, Hello Community!

@jennita #mozinar

slide5

Personal Results

@jennita #mozinar

slide6

Bigger Social Network +

More Social Sharing

=

More Search Traffic & Better Rankings

@jennita #mozinar

slide7

The SEO Mind

Let’s see how it works

slide8

SEO Pyramid

I <3 Keywords & Links

@jennita #mozinar

slide9

Links, Links, Links

@jennita #mozinar

Ok… perhaps not that Link

slide10

On-Page Optimization

@jennita #mozinar

http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization

slide11

Social Media

For the SEO Mind

slide12

So, You Want Links eh?

This post was published yesterday.

“About 1,070 results”

@jennita #mozinar

http://pointblankseo.com/scrape-rate

slide14

Social Keyword Research

@jennita #mozinar

slide15

Canonical URLs

Non- Canonical Version:

http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+seomoz+%28SEOmoz+Daily+Blog%29&utm_content=FeedBurner

Canonical Version:

http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes

@jennita #mozinar

slide16

Super Dumb Easy to Share

@jennita #mozinar

slide17

What Content to Push & Where

@jennita #mozinar

https://plus.google.com/111294201325870406922/posts/DTEi49PTg2Q

slide18

Question from Q&A:

What is a Klout Score?

And what does it mean for my business?

slide19

Twitter

Let’s Talk Specifics

slide20

Fast Indexing + Links

Links created from Twitter

@jennita #mozinar

slide21

What about getting tweets

outside of Twitter?

@jennita #mozinar

slide22

Remember: Super Dumb Easy

@jennita #mozinar

slide23

Pay with a Tweet

http://try.unbounce.com/noob-guide-pdf/

@jennita #mozinar

slide24

Pay with a Tweet

http://simplymeasured.com/freebies/facebook-fan-page-analytics

@jennita #mozinar

slide25

Don’t Forget Email!

From a Customer Service email

From a Webinar reminder email

@jennita #mozinar

slide26

Get More Info…

http://www.cubeduel.com/

@jennita #mozinar

slide27

RSS Feed

@jennita #mozinar

slide28

Find Influencers - PRO

@jennita #mozinar

slide30

Science of Retweets

http://www.slideshare.net/danzarrella/the-science-of-re-tweets

@jennita #mozinar

slide31

Question from Q&A:

Is Twitter becoming too spammy for a business to use legitimately?

slide32

Facebook

Let’s Talk Specifics

slide33

Insights For Your Site

http://www.seomoz.org/blog/4-facebook-marketing-tactics-you-might-not-know-about

@jennita #mozinar

slide34

Insights For Your Site

http://www.seomoz.org/blog/4-facebook-marketing-tactics-you-might-not-know-about

@jennita #mozinar

slide35

Which Button to Use?

Like Button

Like Box

For your home page or for your content page?

http://developers.facebook.com/docs/plugins/

@jennita #mozinar

slide36

SUPER DUMB EASY

Sharing on OKCupid used to look like this.

Now, it looks like this.

@jennita #mozinar

slide37

Tag people

@jennita #mozinar

slide38

Question from Q&A:

Should I use my top keyword

as my social username or my company name?

slide39

Google+

Let’s Talk Specifics

slide40

A Necessity

@jennita #mozinar

slide41

A Necessity

Google+ Dominates SERPs

@jennita #mozinar

slide42

Ripples… whoa.

http://www.seomoz.org/blog/using-google-plus-ripples-to-connect-with-influencers

@jennita #mozinar

slide43

Which Account to Use?

@jennita #mozinar

slide44

What Type of Content?

Why not ask?

@jennita #mozinar

slide45

Mmmm Bolding

@jennita #mozinar

slide46

Holy Resource Batman

@jennita #mozinar

http://www.blindfiveyearold.com/google-plus-seo

slide47

Question from Q&A:

Can’t I just automate this s**t?

slide48

LinkedIn

Let’s Talk Specifics

slide49

277% More Effective for Lead Gen

http://blog.hubspot.com/blog/tabid/6307/bid/30030/LinkedIn-277-More-Effective-for-Lead-Generation-Than-Facebook-Twitter-New-Data.aspx

@jennita #mozinar

slide50

Pages

@jennita #mozinar

slide52

@jennita #mozinar

http://blog.shareaholic.com/2012/01/pinterest-referral-traffic/

slide53

@jennita #mozinar

http://blog.kissmetrics.com/quora/

slide55

Question from Q&A:

What kind of goals

should I have?

slide56

Measuring Social

Show me the data!

slide58

SimplyMeasured

@jennita #mozinar

slide59

SEOmoz PRO Social

http://www.seomoz.org/blog/social-media-metrics-not-as-difficult-as-you-thought

@jennita #mozinar

slide60

Bit.ly

@jennita #mozinar

slide61

Google Analytics

@jennita #mozinar

slide63

Q+A Time!

@seomoz & @jennita

www.seomoz.org

[email protected]

http://seomoz.org/webinars

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