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Connecting the Dots: Social Media for the SEO. Jen Sable Lopez | Community ManagerErica McGillivray | Community Attaché. Tweet with webinar attendees: # mozinar. Technical problems or feedback: Please email [email protected] Question from Q&A:. Is Social Networking a Fad?

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Connecting the Dots: Social Media for the SEO

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Connecting the dots social media for the seo

Connecting the Dots:

Social Media for the SEO

Jen Sable Lopez | Community ManagerErica McGillivray | Community Attaché

Tweet with webinar attendees:#mozinar

Technical problems or feedback:

Please email [email protected]


Connecting the dots social media for the seo

Question from Q&A:

Is Social Networking a Fad?

It just seems to be propagated by tweens, teens, and females in general.


Connecting the dots social media for the seo

Traffic Anyone?

Referral Traffic

@jennita#mozinar


Connecting the dots social media for the seo

Oh, Hello Community!

@jennita#mozinar


Connecting the dots social media for the seo

Personal Results

@jennita#mozinar


Connecting the dots social media for the seo

Bigger Social Network +

More Social Sharing

=

More Search Traffic & Better Rankings

@jennita#mozinar


Connecting the dots social media for the seo

The SEO Mind

Let’s see how it works


Connecting the dots social media for the seo

SEO Pyramid

I <3 Keywords & Links

@jennita#mozinar


Connecting the dots social media for the seo

Links, Links, Links

@jennita#mozinar

Ok… perhaps not that Link


Connecting the dots social media for the seo

On-Page Optimization

@jennita#mozinar

http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization


Connecting the dots social media for the seo

Social Media

For the SEO Mind


Connecting the dots social media for the seo

So, You Want Links eh?

This post was published yesterday.

“About 1,070 results”

@jennita#mozinar

http://pointblankseo.com/scrape-rate


Connecting the dots social media for the seo

Still Have to Think About Content

@jennita#mozinar


Connecting the dots social media for the seo

Social Keyword Research

@jennita#mozinar


Connecting the dots social media for the seo

Canonical URLs

Non- Canonical Version:

http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+seomoz+%28SEOmoz+Daily+Blog%29&utm_content=FeedBurner

Canonical Version:

http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes

@jennita#mozinar


Connecting the dots social media for the seo

Super Dumb Easy to Share

@jennita#mozinar


Connecting the dots social media for the seo

What Content to Push & Where

@jennita#mozinar

https://plus.google.com/111294201325870406922/posts/DTEi49PTg2Q


Connecting the dots social media for the seo

Question from Q&A:

What is a Klout Score?

And what does it mean for my business?


Connecting the dots social media for the seo

Twitter

Let’s Talk Specifics


Connecting the dots social media for the seo

Fast Indexing + Links

Links created from Twitter

@jennita#mozinar


Connecting the dots social media for the seo

What about getting tweets

outside of Twitter?

@jennita#mozinar


Connecting the dots social media for the seo

Remember: Super Dumb Easy

@jennita#mozinar


Connecting the dots social media for the seo

Pay with a Tweet

http://try.unbounce.com/noob-guide-pdf/

@jennita#mozinar


Connecting the dots social media for the seo

Pay with a Tweet

http://simplymeasured.com/freebies/facebook-fan-page-analytics

@jennita#mozinar


Connecting the dots social media for the seo

Don’t Forget Email!

From a Customer Service email

From a Webinar reminder email

@jennita#mozinar


Connecting the dots social media for the seo

Get More Info…

http://www.cubeduel.com/

@jennita#mozinar


Connecting the dots social media for the seo

RSS Feed

@jennita#mozinar


Connecting the dots social media for the seo

Find Influencers - PRO

@jennita#mozinar


Connecting the dots social media for the seo

Find Influencers – Follower Wonk

@jennita#mozinar


Connecting the dots social media for the seo

Science of Retweets

http://www.slideshare.net/danzarrella/the-science-of-re-tweets

@jennita#mozinar


Connecting the dots social media for the seo

Question from Q&A:

Is Twitter becoming too spammy for a business to use legitimately?


Connecting the dots social media for the seo

Facebook

Let’s Talk Specifics


Connecting the dots social media for the seo

Insights For Your Site

http://www.seomoz.org/blog/4-facebook-marketing-tactics-you-might-not-know-about

@jennita#mozinar


Connecting the dots social media for the seo

Insights For Your Site

http://www.seomoz.org/blog/4-facebook-marketing-tactics-you-might-not-know-about

@jennita#mozinar


Connecting the dots social media for the seo

Which Button to Use?

Like Button

Like Box

For your home page or for your content page?

http://developers.facebook.com/docs/plugins/

@jennita#mozinar


Connecting the dots social media for the seo

SUPER DUMB EASY

Sharing on OKCupid used to look like this.

Now, it looks like this.

@jennita#mozinar


Connecting the dots social media for the seo

Tag people

@jennita#mozinar


Connecting the dots social media for the seo

Question from Q&A:

Should I use my top keyword

as my social username or my company name?


Connecting the dots social media for the seo

Google+

Let’s Talk Specifics


Connecting the dots social media for the seo

A Necessity

@jennita#mozinar


Connecting the dots social media for the seo

A Necessity

Google+ Dominates SERPs

@jennita#mozinar


Connecting the dots social media for the seo

Ripples… whoa.

http://www.seomoz.org/blog/using-google-plus-ripples-to-connect-with-influencers

@jennita#mozinar


Connecting the dots social media for the seo

Which Account to Use?

@jennita#mozinar


Connecting the dots social media for the seo

What Type of Content?

Why not ask?

@jennita#mozinar


Connecting the dots social media for the seo

Mmmm Bolding

@jennita#mozinar


Connecting the dots social media for the seo

Holy Resource Batman

@jennita#mozinar

http://www.blindfiveyearold.com/google-plus-seo


Connecting the dots social media for the seo

Question from Q&A:

Can’t I just automate this s**t?


Connecting the dots social media for the seo

LinkedIn

Let’s Talk Specifics


Connecting the dots social media for the seo

277% More Effective for Lead Gen

http://blog.hubspot.com/blog/tabid/6307/bid/30030/LinkedIn-277-More-Effective-for-Lead-Generation-Than-Facebook-Twitter-New-Data.aspx

@jennita#mozinar


Connecting the dots social media for the seo

Pages

@jennita#mozinar


Connecting the dots social media for the seo

Other Social Sites?


Connecting the dots social media for the seo

@jennita#mozinar

http://blog.shareaholic.com/2012/01/pinterest-referral-traffic/


Connecting the dots social media for the seo

@jennita#mozinar

http://blog.kissmetrics.com/quora/


Connecting the dots social media for the seo

@jennita#mozinar


Connecting the dots social media for the seo

Question from Q&A:

What kind of goals

should I have?


Connecting the dots social media for the seo

Measuring Social

Show me the data!


Connecting the dots social media for the seo

@jennita#mozinar


Connecting the dots social media for the seo

SimplyMeasured

@jennita#mozinar


Connecting the dots social media for the seo

SEOmoz PRO Social

http://www.seomoz.org/blog/social-media-metrics-not-as-difficult-as-you-thought

@jennita#mozinar


Connecting the dots social media for the seo

Bit.ly

@jennita#mozinar


Connecting the dots social media for the seo

Google Analytics

@jennita#mozinar


Don t give up on social

Don’t Give Up On Social


Connecting the dots social media for the seo

Q+A Time!

@seomoz & @jennita

www.seomoz.org

[email protected]

http://seomoz.org/webinars


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