Connecting the Dots:
Download
1 / 63

Connecting the Dots: Social Media for the SEO - PowerPoint PPT Presentation


  • 169 Views
  • Uploaded on

Connecting the Dots: Social Media for the SEO. Jen Sable Lopez | Community Manager Erica McGillivray | Community Attaché. Tweet with webinar attendees: # mozinar. Technical problems or feedback: Please email [email protected] Question from Q&A:. Is Social Networking a Fad?

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Connecting the Dots: Social Media for the SEO' - raiden


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

Connecting the Dots:

Social Media for the SEO

Jen Sable Lopez | Community Manager Erica McGillivray | Community Attaché

Tweet with webinar attendees:#mozinar

Technical problems or feedback:

Please email [email protected]


Question from Q&A:

Is Social Networking a Fad?

It just seems to be propagated by tweens, teens, and females in general.


Traffic Anyone?

Referral Traffic

@jennita #mozinar


Oh, Hello Community!

@jennita #mozinar


Personal Results

@jennita #mozinar


Bigger Social Network +

More Social Sharing

=

More Search Traffic & Better Rankings

@jennita #mozinar


The SEO Mind

Let’s see how it works


SEO Pyramid

I <3 Keywords & Links

@jennita #mozinar


Links, Links, Links

@jennita #mozinar

Ok… perhaps not that Link


On-Page Optimization

@jennita #mozinar

http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization


Social Media

For the SEO Mind


So, You Want Links eh?

This post was published yesterday.

“About 1,070 results”

@jennita #mozinar

http://pointblankseo.com/scrape-rate



Social Keyword Research

@jennita #mozinar


Canonical URLs

Non- Canonical Version:

http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+seomoz+%28SEOmoz+Daily+Blog%29&utm_content=FeedBurner

Canonical Version:

http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes

@jennita #mozinar


Super Dumb Easy to Share

@jennita #mozinar


What Content to Push & Where

@jennita #mozinar

https://plus.google.com/111294201325870406922/posts/DTEi49PTg2Q


Question from Q&A:

What is a Klout Score?

And what does it mean for my business?


Twitter

Let’s Talk Specifics


Fast Indexing + Links

Links created from Twitter

@jennita #mozinar


What about getting tweets

outside of Twitter?

@jennita #mozinar


Remember: Super Dumb Easy

@jennita #mozinar


Pay with a Tweet

http://try.unbounce.com/noob-guide-pdf/

@jennita #mozinar


Pay with a Tweet

http://simplymeasured.com/freebies/facebook-fan-page-analytics

@jennita #mozinar


Don’t Forget Email!

From a Customer Service email

From a Webinar reminder email

@jennita #mozinar


Get More Info…

http://www.cubeduel.com/

@jennita #mozinar


RSS Feed

@jennita #mozinar


Find Influencers - PRO

@jennita #mozinar



Science of Retweets

http://www.slideshare.net/danzarrella/the-science-of-re-tweets

@jennita #mozinar


Question from Q&A:

Is Twitter becoming too spammy for a business to use legitimately?


Facebook

Let’s Talk Specifics


Insights For Your Site

http://www.seomoz.org/blog/4-facebook-marketing-tactics-you-might-not-know-about

@jennita #mozinar


Insights For Your Site

http://www.seomoz.org/blog/4-facebook-marketing-tactics-you-might-not-know-about

@jennita #mozinar


Which Button to Use?

Like Button

Like Box

For your home page or for your content page?

http://developers.facebook.com/docs/plugins/

@jennita #mozinar


SUPER DUMB EASY

Sharing on OKCupid used to look like this.

Now, it looks like this.

@jennita #mozinar


Tag people

@jennita #mozinar


Question from Q&A:

Should I use my top keyword

as my social username or my company name?


Google+

Let’s Talk Specifics


A Necessity

@jennita #mozinar


A Necessity

Google+ Dominates SERPs

@jennita #mozinar


Ripples… whoa.

http://www.seomoz.org/blog/using-google-plus-ripples-to-connect-with-influencers

@jennita #mozinar


Which Account to Use?

@jennita #mozinar


What Type of Content?

Why not ask?

@jennita #mozinar


Mmmm Bolding

@jennita #mozinar


Holy Resource Batman

@jennita #mozinar

http://www.blindfiveyearold.com/google-plus-seo


Question from Q&A:

Can’t I just automate this s**t?


LinkedIn

Let’s Talk Specifics


277% More Effective for Lead Gen

http://blog.hubspot.com/blog/tabid/6307/bid/30030/LinkedIn-277-More-Effective-for-Lead-Generation-Than-Facebook-Twitter-New-Data.aspx

@jennita #mozinar


Pages

@jennita #mozinar



@jennita #mozinar

http://blog.shareaholic.com/2012/01/pinterest-referral-traffic/


@jennita #mozinar

http://blog.kissmetrics.com/quora/



Question from Q&A:

What kind of goals

should I have?


Measuring Social

Show me the data!



SimplyMeasured

@jennita #mozinar


SEOmoz PRO Social

http://www.seomoz.org/blog/social-media-metrics-not-as-difficult-as-you-thought

@jennita #mozinar


Bit.ly

@jennita #mozinar


Google Analytics

@jennita #mozinar



Q+A Time!

@seomoz & @jennita

www.seomoz.org

[email protected]

http://seomoz.org/webinars


ad