Strategic planning update
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Strategic Planning Update. Tulane University Senate April 7, 2003. Strategic Areas of Focus. People Education and Research Community Resources and Leadership. Initiative 3: Community. Strategy Areas: Campus Community Engagement International Engagement Esprit de Corps. Campus.

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Strategic planning update

Strategic Planning Update

Tulane University Senate

April 7, 2003


Strategic areas of focus

Strategic Areas of Focus

  • People

  • Education and Research

  • Community

  • Resources and Leadership

April 7, 2003


Initiative 3 community

Initiative 3: Community

Strategy Areas:

  • Campus

  • Community Engagement

  • International Engagement

  • Esprit de Corps

April 7, 2003


Campus

Campus

GOAL: Create a comprehensive master plan for all campuses and facilities that integrates with the goals of the strategic plan. Define development needs and criteria for a 10-year time frame. Define benchmarks, set goals for measuring productivity and condition of facilities, parking, and real estate.

April 7, 2003


Campus1

Campus

ACCOMPLISHMENTS:

Planning:

  • Identified campus needs for master plan development.

  • Established Campus Planning Executive Committee (CPEC) to coordinate campus-wide planning.

  • Initiated master planning for Housing Redevelopment and Middle Campus.

April 7, 2003


Campus2

Campus

ACCOMPLISHMENTS(cont’d.)

Planning (cont’d.):

  • Initiated master planning for Primate Center.

  • Implemented unified campus signage; developed plan for Gibson Circle enhancements.

April 7, 2003


Campus3

Campus

ACCOMPLISHMENTS (cont’d.):

Design/Construction:

  • Designed and constructed Business School expansion (Goldring/Woldenberg Hall II).

  • Completed design for renovated University Center; secured lead gift; moving toward construction.

  • Completed design for two new residential facilities in Middle Campus.

April 7, 2003


Campus4

Campus

ACCOMPLISHMENTS (cont’d.)

Design/Construction (cont’d.):

  • Completed early stages of planning for the renovation and expansion of Howard-Tilton Library.

  • Completed renovation of several Uptown campus buildings: Architecture’s design studios and technology infrastructure; Walter E. Blessey Hall; Alcee Fortier Hall; Cudd Hall; Stanley Thomas Hall.

April 7, 2003


Campus5

Campus

ACCOMPLISHMENTS (cont’d.):

Real Estate:

  • Purchased and used Uptown Square property for office, parking needs; initiated planning for future development.

  • Doubled size of University College at New Orleans Centre.

  • Leased uptown warehouse for use as multi-purpose storage facility: campus libraries, Newcomb Art Gallery, Amistad Research Center, etc.

April 7, 2003


Campus6

Campus

ACCOMPLISHMENTS (cont’d.):

Real Estate (cont’d.):

  • Completed relocation of Public Health/ Tropical Medicine to Tidewater Bldg.

  • Purchased McMahon Bldg. (8,000 s.f.) to house a Women’s Clinic and the staff and offices of TUXCOE.

  • Launched search for additional research and office space for Health Sciences campus in downtown area.

April 7, 2003


Community engagement

Community Engagement

GOAL:Broaden and deepen current partnerships and create new partnerships with educational, business, or community organizations; strengthen our connections in the region in areas that contribute to our educational and research initiatives; and respond to local urban problems of national concern.

April 7, 2003


Community engagement1

Community Engagement

ACCOMPLISHMENTS:

Partnerships:

  • Xavier University of Louisiana:

    • National Center for the Urban Community

    • Center of Excellence in Women’s Health

    • Center for Substance Abuse (LSU)

    • Center for Bioenvironmental Research

    • National Center for the Mississippi River

April 7, 2003


Community engagement2

Community Engagement

ACCOMPLISHMENTS (cont’d.):

Partnerships:

  • LSU System:

    • Gene Therapy Research Consortium

    • Cancer Center

    • Neurobiotechnology Initiative

    • On-Line Louisiana

  • Nicholls State

    • School of Social Work

    • CBR

  • Northwestern State University

    • Creole Studies Consortium

April 7, 2003


Community engagement3

Community Engagement

ACCOMPLISHMENTS (cont’d.):

  • State Initiatives:

    • Louisiana Bus Tour

    • Louisiana Council

    • “Tulane Day at the Legislature”

  • Local Initiatives:

    • Community Service

    • IDA (NCUC/Levy Rosenblum Institute)

    • For the Children Reading/Tutorials

April 7, 2003


Community engagement4

Community Engagement

ACCOMPLISHMENTS(cont’d.):

  • Consolidated community service coordination under one office:

    • Increased # of students engaged through CACTUS: ~400 (AY 1998); ~850 (AY 2001)

    • Increased hours of community service: ~13,569 (AY 1998); 28,265 (AY 2001)

    • Increased # of organizations served: (Habitat for Humanity, American Cancer Society, N.O. AIDS Task Force, Big Brothers Big Sisters, Louisiana SPCA, YMCA Education Services Adult Literacy Program, Ozanam Inn, Rally for Public Schools, Book Giving Tree, et al)

April 7, 2003


Community engagement5

Community Engagement

GOAL:Conduct a series of focus groups with members of our local and regional communities to determine Tulane’s reputation and position in our neighborhood, in New Orleans, and in Louisiana. Establish goals for improvement, with a timeline and action steps for achieving goals.

April 7, 2003


Community engagement6

Community Engagement

ACCOMPLISHMENTS:

Neighborhood Relations:

  • Conducted focus group meetings with neighborhood organizations (ongoing).

  • Established a Neighborhood Liaison in the Office of the President.

  • Created Neighborhood Relations Committee focused on quality of life issues (trash, noise, Greek dwellings).

April 7, 2003


Community engagement7

Community Engagement

ACCOMPLISHMENTS (cont’d.):

Neighborhood Relations (cont’d.):

  • Developed communications through “Neighborhood Relations” website and “Tulane Neighbor” newsletter (2x/yr.).

April 7, 2003


Community engagement8

Community Engagement

ACCOMPLISHMENTS(cont’d.):

Broadway:

  • Developed a Cooperative Endeavor Agreement with the City of New Orleans outlining maintenance responsibilities of each.

  • Initiated comprehensive Broadway clean-up and beautification projects with weekly upkeep of neutral grounds.

April 7, 2003


Community engagement9

Community Engagement

ACCOMPLISHMENTS(cont’d.):

Greek Life:

  • Implemented new requirements for University recognition of Greek dwellings, including regular exterior inspections.

  • Initiated discussions with the national fraternity chapters, resulting in several property renovations.

April 7, 2003


Community engagement10

Community Engagement

ACCOMPLISHMENTS(cont’d.):

Greek Life (cont’d.):

  • Increased community service projects and hours contributed by students in Greek organizations, including weekly fraternity and sorority clean-up projects throughout the Broadway area.

April 7, 2003


Community engagement11

Community Engagement

ACCOMPLISHMENTS(cont’d.):

Greek Life (cont’d.):

  • Implemented additional risk management and security strategies for Greek organizations hosting events at which alcohol is present.

  • Aggressively investigated and adjudicated cases involving Greek organizations violating alcohol and other policies.

April 7, 2003


Community engagement12

Community Engagement

GOAL:Attract the best and brightest among Louisiana high school students to Tulane and enhance the opportunities for every academically qualified Louisiana student to attend Tulane.

April 7, 2003


Community engagement13

Community Engagement

ACCOMPLISHMENTS:

  • Developed “Louisiana Focus” initiative in 1999, aimed at increasing the enrollment of Louisiana residents.

  • Created “Louisiana Scholars,” “Louisiana Valedictorian,” and “Book Award” scholarships.

  • Offered automatic admission to Tulane for qualified Louisiana residents.

April 7, 2003


International engagement

International Engagement

GOAL:Enhance our position and reputation internationally through curriculum development and partnerships with premier international organizations; increase the number of Tulane students that have an international experience and the number of international students studying at Tulane.

April 7, 2003


International engagement1

International Engagement

ACCOMPLISHMENTS:

  • Increased reported number of undergraduate, graduate, and professional students studying abroad: 507 (AY 1998); 644 (AY 2001).

  • Increased undergraduate study abroad programs (Lyon, Rome, Brazil, and Argentina).

  • Developed new JYA Independent Scholar Program (2003-04) for highly qualified students.

April 7, 2003


International engagement2

International Engagement

ACCOMPLISHMENTS (cont’d.):

  • Expanded offering of semester programs at other universities with transportable financial aid.

April 7, 2003


International engagement3

International Engagement

ACCOMPLISHMENTS (cont’d.):

  • Continued to build on strengths and connections to Latin America and Asia:

    • New study abroad graduate programs (San Jose, Costa Rica, Trinidad, Cuba)

    • Tulane Latin American Law Institute

    • SPHTM: instruction and consultative services provided to institutions in China, Taiwan, Senegal, Thailand, Mexico, and Sao Paolo

    • New MBA program in Taiwan

    • SoM students: Mexico, Argentina, Colombia, Guatemala, Costa Rica, Belize, et al)

April 7, 2003


Esprit de corps

Esprit de Corps

GOAL:Complete and implement the marketing and communications plan for Tulane to define the institutional image and message and increase awareness of the university.

April 7, 2003


Esprit de corps1

Esprit de Corps

ACCOMPLISHMENTS:

  • Redesigned and relaunched university website.

  • Completed assessment process of university-wide public relations, marketing, and communications strategies.

  • Began implementation of university branding strategies (university logo, unified websites).

April 7, 2003


Esprit de corps2

Esprit de Corps

ACCOMPLISHMENTS (cont’d):

  • Increased communication with:

    • students (“What’s Up With That?” website, “Topical Wave” emails)

    • staff and faculty (“Tulane Talk”)

    • parents (“Tulane University Parents” website and listserv)

  • Launched annual “Lunch with the President” through Staff Advisory Council.

April 7, 2003


Esprit de corps3

Esprit de Corps

GOAL:Continue to strengthen our alumni outreach program to enhance alumni participation and involvement with the university regionally, nationally, and internationally.

April 7, 2003


Esprit de corps4

Esprit de Corps

ACCOMPLISHMENTS:

  • Instituted a unified commencement.

  • Established annual “Wave Goodbye” party tradition.

  • Increased the number of Hometown Parties for incoming students: 5 cities (1999); 15 cities (2002).

  • Increased the number of national Alumni Clubs: 35 (1998); 54 (2002).

April 7, 2003


Esprit de corps5

Esprit de Corps

ACCOMPLISHMENTS (cont’d.):

  • Established new international Alumni Clubs: Taiwan (2000); Western Europe (2001), Buenos Aires (2002).

  • Expanded Tulane Club listserv participation: 1,300 addresses (1998); 11,682 addresses (2003).

  • Established international listservs in Panama, Costa Rica, Dominican Republic, Honduras, Mexico, India, London, S. Korea.

April 7, 2003


Esprit de corps6

Esprit de Corps

ACCOMPLISHMENTS(cont’d.):

  • Increased # of and alumni participation in TAA Club events: 3,148 at 53 events (1998); 7,500 at 181 events (2003 estimate).

  • Expanded national alumni outreach events to include museum and zoo excursions, faculty lectures, community service projects, and cultural events.

April 7, 2003


Work in progress major initiatives

Work in Progress: Major Initiatives

  • Begin master planning for Health Sciences campuses.

  • Implement Uptown Square master plan.

  • Continue to address high priority deferred maintenance projects on all campuses.

  • Identify and acquire 100,000 g.s.f. of space for School of Medicine.

  • Maintain research partnerships with LSU and State of Louisiana despite economics/politics.

April 7, 2003


Work in progress major initiatives1

Work in Progress: Major Initiatives

  • Increase # of enrolled Louisiana students.

  • Continue to improve relationships with neighborhood groups and Greek organizations.

  • Expand communication strategies with alumni regarding capital campaign.

  • Maintain level of international engagement given current world political tensions.

  • Continue all other initiatives.

April 7, 2003


Strategic planning update

April 7, 2003


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