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Strategic Planning Update. Tulane University Senate April 7, 2003. Strategic Areas of Focus. People Education and Research Community Resources and Leadership. Initiative 3: Community. Strategy Areas: Campus Community Engagement International Engagement Esprit de Corps. Campus.

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strategic planning update

Strategic Planning Update

Tulane University Senate

April 7, 2003

strategic areas of focus
Strategic Areas of Focus
  • People
  • Education and Research
  • Community
  • Resources and Leadership

April 7, 2003

initiative 3 community
Initiative 3: Community

Strategy Areas:

  • Campus
  • Community Engagement
  • International Engagement
  • Esprit de Corps

April 7, 2003

campus
Campus

GOAL: Create a comprehensive master plan for all campuses and facilities that integrates with the goals of the strategic plan. Define development needs and criteria for a 10-year time frame. Define benchmarks, set goals for measuring productivity and condition of facilities, parking, and real estate.

April 7, 2003

campus1
Campus

ACCOMPLISHMENTS:

Planning:

  • Identified campus needs for master plan development.
  • Established Campus Planning Executive Committee (CPEC) to coordinate campus-wide planning.
  • Initiated master planning for Housing Redevelopment and Middle Campus.

April 7, 2003

campus2
Campus

ACCOMPLISHMENTS(cont’d.)

Planning (cont’d.):

  • Initiated master planning for Primate Center.
  • Implemented unified campus signage; developed plan for Gibson Circle enhancements.

April 7, 2003

campus3
Campus

ACCOMPLISHMENTS (cont’d.):

Design/Construction:

  • Designed and constructed Business School expansion (Goldring/Woldenberg Hall II).
  • Completed design for renovated University Center; secured lead gift; moving toward construction.
  • Completed design for two new residential facilities in Middle Campus.

April 7, 2003

campus4
Campus

ACCOMPLISHMENTS (cont’d.)

Design/Construction (cont’d.):

  • Completed early stages of planning for the renovation and expansion of Howard-Tilton Library.
  • Completed renovation of several Uptown campus buildings: Architecture’s design studios and technology infrastructure; Walter E. Blessey Hall; Alcee Fortier Hall; Cudd Hall; Stanley Thomas Hall.

April 7, 2003

campus5
Campus

ACCOMPLISHMENTS (cont’d.):

Real Estate:

  • Purchased and used Uptown Square property for office, parking needs; initiated planning for future development.
  • Doubled size of University College at New Orleans Centre.
  • Leased uptown warehouse for use as multi-purpose storage facility: campus libraries, Newcomb Art Gallery, Amistad Research Center, etc.

April 7, 2003

campus6
Campus

ACCOMPLISHMENTS (cont’d.):

Real Estate (cont’d.):

  • Completed relocation of Public Health/ Tropical Medicine to Tidewater Bldg.
  • Purchased McMahon Bldg. (8,000 s.f.) to house a Women’s Clinic and the staff and offices of TUXCOE.
  • Launched search for additional research and office space for Health Sciences campus in downtown area.

April 7, 2003

community engagement
Community Engagement

GOAL:Broaden and deepen current partnerships and create new partnerships with educational, business, or community organizations; strengthen our connections in the region in areas that contribute to our educational and research initiatives; and respond to local urban problems of national concern.

April 7, 2003

community engagement1
Community Engagement

ACCOMPLISHMENTS:

Partnerships:

  • Xavier University of Louisiana:
    • National Center for the Urban Community
    • Center of Excellence in Women’s Health
    • Center for Substance Abuse (LSU)
    • Center for Bioenvironmental Research
    • National Center for the Mississippi River

April 7, 2003

community engagement2
Community Engagement

ACCOMPLISHMENTS (cont’d.):

Partnerships:

  • LSU System:
    • Gene Therapy Research Consortium
    • Cancer Center
    • Neurobiotechnology Initiative
    • On-Line Louisiana
  • Nicholls State
    • School of Social Work
    • CBR
  • Northwestern State University
    • Creole Studies Consortium

April 7, 2003

community engagement3
Community Engagement

ACCOMPLISHMENTS (cont’d.):

  • State Initiatives:
    • Louisiana Bus Tour
    • Louisiana Council
    • “Tulane Day at the Legislature”
  • Local Initiatives:
    • Community Service
    • IDA (NCUC/Levy Rosenblum Institute)
    • For the Children Reading/Tutorials

April 7, 2003

community engagement4
Community Engagement

ACCOMPLISHMENTS(cont’d.):

  • Consolidated community service coordination under one office:
    • Increased # of students engaged through CACTUS: ~400 (AY 1998); ~850 (AY 2001)
    • Increased hours of community service: ~13,569 (AY 1998); 28,265 (AY 2001)
    • Increased # of organizations served: (Habitat for Humanity, American Cancer Society, N.O. AIDS Task Force, Big Brothers Big Sisters, Louisiana SPCA, YMCA Education Services Adult Literacy Program, Ozanam Inn, Rally for Public Schools, Book Giving Tree, et al)

April 7, 2003

community engagement5
Community Engagement

GOAL:Conduct a series of focus groups with members of our local and regional communities to determine Tulane’s reputation and position in our neighborhood, in New Orleans, and in Louisiana. Establish goals for improvement, with a timeline and action steps for achieving goals.

April 7, 2003

community engagement6
Community Engagement

ACCOMPLISHMENTS:

Neighborhood Relations:

  • Conducted focus group meetings with neighborhood organizations (ongoing).
  • Established a Neighborhood Liaison in the Office of the President.
  • Created Neighborhood Relations Committee focused on quality of life issues (trash, noise, Greek dwellings).

April 7, 2003

community engagement7
Community Engagement

ACCOMPLISHMENTS (cont’d.):

Neighborhood Relations (cont’d.):

  • Developed communications through “Neighborhood Relations” website and “Tulane Neighbor” newsletter (2x/yr.).

April 7, 2003

community engagement8
Community Engagement

ACCOMPLISHMENTS(cont’d.):

Broadway:

  • Developed a Cooperative Endeavor Agreement with the City of New Orleans outlining maintenance responsibilities of each.
  • Initiated comprehensive Broadway clean-up and beautification projects with weekly upkeep of neutral grounds.

April 7, 2003

community engagement9
Community Engagement

ACCOMPLISHMENTS(cont’d.):

Greek Life:

  • Implemented new requirements for University recognition of Greek dwellings, including regular exterior inspections.
  • Initiated discussions with the national fraternity chapters, resulting in several property renovations.

April 7, 2003

community engagement10
Community Engagement

ACCOMPLISHMENTS(cont’d.):

Greek Life (cont’d.):

  • Increased community service projects and hours contributed by students in Greek organizations, including weekly fraternity and sorority clean-up projects throughout the Broadway area.

April 7, 2003

community engagement11
Community Engagement

ACCOMPLISHMENTS(cont’d.):

Greek Life (cont’d.):

  • Implemented additional risk management and security strategies for Greek organizations hosting events at which alcohol is present.
  • Aggressively investigated and adjudicated cases involving Greek organizations violating alcohol and other policies.

April 7, 2003

community engagement12
Community Engagement

GOAL:Attract the best and brightest among Louisiana high school students to Tulane and enhance the opportunities for every academically qualified Louisiana student to attend Tulane.

April 7, 2003

community engagement13
Community Engagement

ACCOMPLISHMENTS:

  • Developed “Louisiana Focus” initiative in 1999, aimed at increasing the enrollment of Louisiana residents.
  • Created “Louisiana Scholars,” “Louisiana Valedictorian,” and “Book Award” scholarships.
  • Offered automatic admission to Tulane for qualified Louisiana residents.

April 7, 2003

international engagement
International Engagement

GOAL:Enhance our position and reputation internationally through curriculum development and partnerships with premier international organizations; increase the number of Tulane students that have an international experience and the number of international students studying at Tulane.

April 7, 2003

international engagement1
International Engagement

ACCOMPLISHMENTS:

  • Increased reported number of undergraduate, graduate, and professional students studying abroad: 507 (AY 1998); 644 (AY 2001).
  • Increased undergraduate study abroad programs (Lyon, Rome, Brazil, and Argentina).
  • Developed new JYA Independent Scholar Program (2003-04) for highly qualified students.

April 7, 2003

international engagement2
International Engagement

ACCOMPLISHMENTS (cont’d.):

  • Expanded offering of semester programs at other universities with transportable financial aid.

April 7, 2003

international engagement3
International Engagement

ACCOMPLISHMENTS (cont’d.):

  • Continued to build on strengths and connections to Latin America and Asia:
    • New study abroad graduate programs (San Jose, Costa Rica, Trinidad, Cuba)
    • Tulane Latin American Law Institute
    • SPHTM: instruction and consultative services provided to institutions in China, Taiwan, Senegal, Thailand, Mexico, and Sao Paolo
    • New MBA program in Taiwan
    • SoM students: Mexico, Argentina, Colombia, Guatemala, Costa Rica, Belize, et al)

April 7, 2003

esprit de corps
Esprit de Corps

GOAL:Complete and implement the marketing and communications plan for Tulane to define the institutional image and message and increase awareness of the university.

April 7, 2003

esprit de corps1
Esprit de Corps

ACCOMPLISHMENTS:

  • Redesigned and relaunched university website.
  • Completed assessment process of university-wide public relations, marketing, and communications strategies.
  • Began implementation of university branding strategies (university logo, unified websites).

April 7, 2003

esprit de corps2
Esprit de Corps

ACCOMPLISHMENTS (cont’d):

  • Increased communication with:
    • students (“What’s Up With That?” website, “Topical Wave” emails)
    • staff and faculty (“Tulane Talk”)
    • parents (“Tulane University Parents” website and listserv)
  • Launched annual “Lunch with the President” through Staff Advisory Council.

April 7, 2003

esprit de corps3
Esprit de Corps

GOAL:Continue to strengthen our alumni outreach program to enhance alumni participation and involvement with the university regionally, nationally, and internationally.

April 7, 2003

esprit de corps4
Esprit de Corps

ACCOMPLISHMENTS:

  • Instituted a unified commencement.
  • Established annual “Wave Goodbye” party tradition.
  • Increased the number of Hometown Parties for incoming students: 5 cities (1999); 15 cities (2002).
  • Increased the number of national Alumni Clubs: 35 (1998); 54 (2002).

April 7, 2003

esprit de corps5
Esprit de Corps

ACCOMPLISHMENTS (cont’d.):

  • Established new international Alumni Clubs: Taiwan (2000); Western Europe (2001), Buenos Aires (2002).
  • Expanded Tulane Club listserv participation: 1,300 addresses (1998); 11,682 addresses (2003).
  • Established international listservs in Panama, Costa Rica, Dominican Republic, Honduras, Mexico, India, London, S. Korea.

April 7, 2003

esprit de corps6
Esprit de Corps

ACCOMPLISHMENTS(cont’d.):

  • Increased # of and alumni participation in TAA Club events: 3,148 at 53 events (1998); 7,500 at 181 events (2003 estimate).
  • Expanded national alumni outreach events to include museum and zoo excursions, faculty lectures, community service projects, and cultural events.

April 7, 2003

work in progress major initiatives
Work in Progress: Major Initiatives
  • Begin master planning for Health Sciences campuses.
  • Implement Uptown Square master plan.
  • Continue to address high priority deferred maintenance projects on all campuses.
  • Identify and acquire 100,000 g.s.f. of space for School of Medicine.
  • Maintain research partnerships with LSU and State of Louisiana despite economics/politics.

April 7, 2003

work in progress major initiatives1
Work in Progress: Major Initiatives
  • Increase # of enrolled Louisiana students.
  • Continue to improve relationships with neighborhood groups and Greek organizations.
  • Expand communication strategies with alumni regarding capital campaign.
  • Maintain level of international engagement given current world political tensions.
  • Continue all other initiatives.

April 7, 2003

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