Should We Be Using Facebook for Selection? A Study
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Chad Van Iddekinge Florida State University Steve Lanivich Old Dominion University PowerPoint PPT Presentation


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Should We Be Using Facebook for Selection? A Study of Predictive Validity and Adverse Impact Potential. Chad Van Iddekinge Florida State University Steve Lanivich Old Dominion University Phil Roth Clemson University Elliott Junco Accenture Consulting. Use of Internet in HRM.

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Chad Van Iddekinge Florida State University Steve Lanivich Old Dominion University

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Chad van iddekinge florida state university steve lanivich old dominion university

Should We Be Using Facebook for Selection? A Study of Predictive Validity and Adverse Impact Potential

Chad Van IddekingeFlorida State University

Steve Lanivich

Old Dominion University

Phil RothClemson University

Elliott JuncoAccenture Consulting


Use of internet in hrm

Use of Internet in HRM

  • Internet has had a profound effect on HRM

  • Many organizations are using the Internet to search for information about job applicants

  • 50-75% of U.S. organizations are using social networking websites such as Facebook (FB)


Benefits and challenges of using facebook for selection

Benefits and Challenges of Using Facebook for Selection

  • Potential benefits

    • Low cost and convenient

    • Provide information not available from traditional assessments (e.g., resumes, tests, interviews)

    • Part of due diligence in vetting potential employees

  • Potential challenges

    • Inability to identify and evaluate job-relevant information

    • Access to job-irrelevant information

    • Lack of standardization across applicants


Hr research on facebook

HR Research on Facebook

  • Not much…

  • Some evidence that FB ratings correlate with self-reported personality (e.g., Kluemper & Rosen, 2009)

  • Overall, practice in this area appears to be fast outpacing research


Current study

Current Study

  • Do recruiters use FB to screen applicants and what are their perceptions of the practice?

    • Concerns the prevalence of the practice

  • Do recruiter ratings of FB predict on-the-job performance?

    • Concerns the validity of the practice

  • Are there demographic group differences in recruiters’ FB ratings?

    • Concerns the fairness and possible adverse impact of the practice


Research participants

Research Participants

  • 416 FSU students preparing to graduate

    • Provided access to their FB profile

  • 86 recruiters from various organizations

    • Staffing specialists, hiring managers, and employees

    • Reviewed snap shots of students’ FB profiles and evaluated them

  • 142 supervisors of students in their new positions

    • Rated graduates’ job performance


Measures

Measures

  • Recruiter use of FB

  • Recruiter perceptions of FB

    • Job-relevance (e.g., “Applicants’ Facebook information could be a good sign of the type of an employee they would be”)

    • Opportunity to perform (e.g., “Facebook gives applicants an opportunity to show their job-relevant knowledge, skills, and abilities”)

    • Credibility (e.g., “Facebook is a credible information source on which to base selection decisions”)

    • Privacy(e.g., “Checking applicants’ Facebook profiles is an invasion of their privacy”)


Measures1

Measures

  • Facebook ratings (recruiters completed)

    • Suitability (e.g., “I can see how this person would be an attractive applicant to an organization”)

    • KSAOs (e.g., dependability, maturity, interpersonal skills)

  • Job performance (supervisors completed)

    • In-role performance (e.g., “The employee performs tasks they are asked to complete”)

    • Extra-role performance (e.g., “The employee goes out of their way to help other employees”)


Measures2

Measures

  • Other predictors (students provided/rated)

    • Cognitive ability (SAT/ACT scores)

    • Extraversion (e.g., “I am comfortable starting conversations”)

    • Self-efficacy (e.g., “I am capable of coping with most of my problems”)


Recruiters use of facebook

Recruiters’ Use of Facebook


Recruiters perceptions of facebook

Recruiters’ Perceptions of Facebook


Correlations between recruiter characteristics and fb use perceptions

Correlations between Recruiter Characteristics and FB Use/Perceptions

Note. **p < .01. *p < .05.


Correlations between facebook ratings and job performance

Correlations between Facebook Ratings and Job Performance


Correlations between facebook ratings and job performance1

Correlations between Facebook Ratings and Job Performance


Demographic group differences for facebook ratings

Demographic Group Differences for Facebook Ratings


Key findings and implications

Key Findings and Implications

  • Majority of recruiters use FB during the selection process at least some of the time

  • Some recruiters (e.g., managers and employees, smaller firms) use FB more than others

  • Recruiter ratings of FB did not predict future job performance

  • FB ratings were higher for females than for males, and in some instances, higher for White individuals than for racial minorities


Some caveats

Some Caveats

  • Focused primarily on FB and not other internet information sources (e.g., LinkedIn, Google searches)

  • College student sample and initial performance in entry level positions

  • Unclear whether our approach mirrors how organizations actually use and evaluate FB information


Some recommendations

Some Recommendations

  • Exercise considerable caution until methods for collecting and evaluating FB information are shown to be reliable, valid, and legally defensible

  • Develop clear policies concerning use of Facebook and other internet information (most firms do not have such policies, SHRM, 2011)

  • Train managers and employees about the potential pitfalls with using this type of information


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