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Geo-tagging. Henry Forbes. Geo-tagging. What is it? An electric tag that assigns a geographical location to a photograph or video, a posting on a social media website etc. Geo-tagging. Geo-Tagging.

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geo tagging


Henry Forbes

geo tagging1
  • What is it?
    • An electric tag that assigns a geographical location to a photograph or video, a posting on a social media website etc.
geo tagging3
  • 2013 30% of adults using social networks have their accounts set up to include location in their posts. In 2011 it was only 14%.
  • Among kids 18 and under 46% have location disabled
geo tagging4
geo tagging5
  • If and when do you geo-tag?
  • What cites do you use?
geo tagging6
  • Reasons to geo-tag?
geo tagging7
  • According to Caroline Giegerich the 5 main reasons people geo-tag and use location based social media cites are:
      • Serendipity
      • Game dynamics
      • Personal diary
      • Sharing experience
      • Deals
game dynamics
Game Dynamics
  • Rankings, awards, points, and prizes
  • Mapquest Vibe: create “vibe score” based on popularity, walkability, going out, edginess, shopping, “residentiaitly”, and “burbiness”.
  • Make it competitive
  • Proven
  • Sustainable?
personal diary
Personal Diary
  • Being able to look back on places and times in your life.
  • Capture all the places we have been in our life, because chances are we won’t remember them all.
geo tagging8
  • Reasons not to geo-tag?
geo tagging9
geo tagging10
    • Location is pretty personal, and in the hands of the wrong people can be very dangerous.
geo tagging11
  • Potential problems with giving out location:
    • People know when you are home/not home
    • People can look at the patterns in which you travel, making them likely to know where you will be before you are even there
geo tagging12
  • Potential ways to make geo-tagging safer
    • Don’t do it
    • Flickr has created new “geofences” that allow you to create a circle that determines who can see your post
    • Make sure your friends are your friends
where is geo tagging headed
Where is geo-tagging headed?
  • Harvard is now offering foursquare to prospective students.
  • Shopkick
impact on society culture
Impact on society/culture?
  • Lost without posting location?
  • Consumer behavior?
  • Travel?
  • Privacy?
  • Fox, Z. (2011). MapQuest vibe helps you feel like a local anywhere. Retrieved from:
  • Zickuhr, K. (2013) Location based services. Pew Internet and American Life Project.
  • Kalmm, D. (2010) How universities can win big with location-based apps. Retrieved from: