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Tagging:. It’s the Interface Stupid!. Who I am. Over 25 years in the business of organized information Founder & Principal, Taxonomy Strategies Director, Solutions Architecture, Interwoven VP, Infoware, Metacode Technologies Program Manager, Getty Foundation Manager, Pricewaterhouse

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Tagging

Tagging:

It’s the Interface Stupid!


Who i am

Who I am

  • Over 25 years in the business of organized information

    • Founder & Principal, Taxonomy Strategies

    • Director, Solutions Architecture, Interwoven

    • VP, Infoware, Metacode Technologies

    • Program Manager, Getty Foundation

    • Manager, Pricewaterhouse

    • Assistant Director for Technical Services, Hampshire College

    • Chief, Technical Services, Paul Weiss Rifkind Wharton & Garrison

  • Metadata & taxonomies community leadership.

    • President, American Society for Information Science & Technology

    • Trustee, Dublin Core Metadata Initiative

    • Co-Founder, Networked Knowledge Organization Systems/Services

    • Adviser, National Research Council Computer Science and Telecommunications Board

    • Reviewer, National Science Foundation Division of Information and Intelligent Systems


Recent current projects

Government

Chelan County Public Utilities District

Commodity Futures Trading Commission

Federal Aviation Administration

Federal Reserve Bank of Atlanta

Head Start

Infocomm Development Authority of Singapore (http://mysearch.internet.gov.sg/)

NASA (nasataxonomy.jpl.nasa.gov)

U.S. Defense Intelligence Agency

U.S.D.A. Economic Research Service

U.S.D.A. e-Government Program (www.usda.gov)

U.S. Dept of Education ERIC

U.S. D.H.S. Citizenship and Immigration Services

U.S. Environmental Protection Agency

U.S. Forest Service

U.S. GSA Office of Citizen Services (www.usa.gov)

U.S. Small Business Administration

U.S. Social Security Administration

Commercial

Agency.com

Amway

Albertsons

Allstate Insurance

Baker Hughes

BHP Billiton

Blue Shield of California

Campbell Soup Company

Capital One

Debevoise & Plimpton

Dell

Halliburton

Hewlett Packard

Microsoft

Motorola

Oracle

PeopleSoft

Pricewaterhouse Coopers

Siderean Software

Sprint

Time Inc.

NGO’s

Dewy Decimal Classification

European Committee for Standardization

IDEAlliance

International Monetary Fund

National Association of Realtors

OCLC

Recent & current projects


What i do

What I do

Organize Stuff


For us taxonomy work includes

For us, taxonomy work includes:

  • Metadata Scheme. Data fields for describing content so that it can be found and used.

  • Vocabularies. Collections of terms that are used to specify some of the metadata properties.

    • Relationships between content, fields or terms (hierarchical, equivalence, & associative)

    • Some vocabularies are big & hierarchical, some are small and flat.

  • Application Profile. Formal representation of metadata & vocabularies.


Agenda

Agenda

  • Content Tagging

  • Tagging Interface


Tagging overview

Tagging Overview

  • Tagging is better than the words that happen to occur in a piece of content.

  • All tagging is useful

    • End user tagging

    • Tagging by librarians

    • Automated tagging by OS and algorithms

  • Content should be tagged throughout its lifecycle, each time the content is handled and used so that it accrues value or its significance is diminished.


Ms office file properties

MS Office: File  Properties

How many people fill this in?


Organize

Organize

How many people click on this?


What is social tagging

What is social tagging?

  • End user tagging

  • Easy, intuitive tagging interfaces

  • Almost instantaneous feedback

    • Enables people to tag & re-tag content

    • … in response to seeing their tags in context with other tags.

  • Emergent categories

    • Resembles open card sort process in which patterns emerge

    • … rather than validating categories using closed card sorts.


Social tagging innovators

Social tagging innovators

  • flickr founders

    • Caterina Fake

    • Stewart Butterfield

  • del.icio.us founder

    • Joshua Schachter

  • del.icio.us & flickr are now both part of Yahoo!

  • As of April 2006 flickr had 130 million photos posted by 3 million registered users.


Four tagging rules for end users

Four tagging rules for end users


Agenda1

Agenda

  • Content Tagging

  • Tagging Interface


Requirements for a tagging interface

Requirements for a tagging interface

  • Automated form fill-in (automatically fills in known data)

  • Tagging precedents (see tags already assigned by others)

  • Controlled vocabularies, e.g., with pull-down list

  • Multi-valued tags

  • Geo-tagging

  • Group tagging

  • Clean-up tag tools, e.g., alpha list

  • Batch editing

  • Share/Don’t share (Public/Private)

  • Identified owner (who can be emailed)

  • Almost immediate feedback, e.g., tag cloud


Form fill in automatically filled in known data

Form fill-in: Automatically filled-in known data


Form fill in automatically filled in known data1

Manual form fill-in w/ check boxes, pull-down lists, etc.

Auto keyword & summarization

Form fill-in: Automatically filled-in known data


Form fill in automatically filled in known data2

Auto-categorization

Rules & pattern matching

Parse & lookup (recognize names)

Form fill-in: Automatically filled-in known data


Tagging precedents see tags assigned by others

Tagging precedents: See tags assigned by others


Multi valued group tagging

Multi-valued group tagging


Group geo tagging

Group geo-tagging


Group geo tagging1

Group geo-tagging


Clean up tag tools alpha list

Clean up tag tools: Alpha list


Batch edit

Batch edit


Share or don t share tagging

Share or don’t share tagging


Bulk tagging

Bulk tagging

  • ID collection of related content items by pattern or context

  • Then, apply same attributes to all content items


Tag a folder

Tag a folder

  • Drag & drop content items into folder

  • Then, content items inherit properties of folder


Workflow

Create Content

Add Metadata

Publish

Review & Improve

Review & Improve

Workflow

  • Approve & improve mindset


Interactive rewards

Interactive rewards

  • Almost instantaneous exposure of tags in simple user interfaces on the web provides positive reinforcement for user tagging that simply did not exist before.

  • For example,

    • Most popular

    • Tag clouds

    • Alerts


Most popular

Most popular

  • Another example is most emailed from, e.g., the NY Times.


Tag cloud

Tag cloud


Alerts

Alerts

  • New (content selected by date)

  • Subscriptions (content selected by tags)

  • Interest (content selected by other people)

  • Individual (content selected for you by other people)


Is faceted indexing the future of social tagging

Is faceted indexing the future of social tagging?


Summary

Summary

  • There are lessons to be learned from web tagging about how to get good metadata in document and content management applications.

  • Document and content management system tagging must be simple, and it must be almost instantaneously easier to find relevant work products.


Questions

Questions?

Joseph A. Busch415-377-7912 [email protected]


Tagging overview1

Tagging Overview

  • Tagging, any kind of tagging is better than the words that happen to occur in a piece of content. End user tagging is useful, so is tagging by librarians, as are tags automatically assigned by operating systems and language processing algorithms. Content should be tagged throughout its lifecycle, each time the content is handled and used so that it accrues value or its significance is diminished.

  • Almost instantaneous exposure of tags in simple user interfaces on the web provides positive reinforcement for user tagging that simply did not exist before. It should not be surprising that a good user interface improves usability.

  • As content users flock to websites that help to organize the content on the web, advertisements and value added content services follow. The bottleneck in the semantic web has been not enough tagged content. The end user tagging revolution may begin to address this shortcoming.

  • There are lessons to be learned from web tagging about how to get good metadata in document and content management applications. Document and content management system tagging must be simple, and it must be almost instantaneously easier to find relevant work products.


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