Marketing report the mi wash solution
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Marketing Report : The Mi -Wash Solution PowerPoint PPT Presentation


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Marketing Report : The Mi -Wash Solution. Prepared by: Angus Campbell Erin Ford Owen Thompson Stirling Holtschneider. Outline. Product Basics and Launch Macro-Environment Target Markets Marketing Strategy Place Product Promotion Price Conclusion. Product Introduction.

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Marketing Report : The Mi -Wash Solution

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Marketing report the mi wash solution

Marketing Report : The Mi-Wash Solution

Prepared by: Angus Campbell

Erin Ford

Owen Thompson

StirlingHoltschneider


Outline

Outline

  • Product Basics and Launch

  • Macro-Environment

  • Target Markets

  • Marketing Strategy

    • Place

    • Product

    • Promotion Price

  • Conclusion


  • Product introduction

    Product Introduction

    • Simple, compact washing/drying machine

    • Requires no plumbing hook-up

    • Remote control or manual switch over from washer to dryer

    • Energy efficient

    • Environmentally friendly

    • Plugs into any 110v wall outlet

    • Automatic shutdown function

    • Increase Vibration control

    • Effective promotional launch date August 1, 2013


    The macro environment

    The Macro-Environment


    Target market analysis

    Target Market Analysis

    • Market Segments

      • Full sized family homes

      • Single dwelling units

      • College students

      • Cottages

      • Commercial units

    • Geographical Segments

    • North America

    • Europe

    • Australia


    Target market analysis1

    Target Market Analysis

    • Psychographic Segmentation

    • Benefits both upper and lower class

    • Very convenient and efficient

    • Money saving device


    Target market analysis2

    Target Market Analysis

    • Target Market Strategy

    • Differentiated (segmented) Marketing

    • Addressing geographic and market segments

    • College students, single dwelling units


    Target market analysis3

    Target Market Analysis

    • Competitive Advantage

    • Mi-Wash cheaper alternative

    • Avoiding constant fees and high electric bills

    • Very convenient


    Strategy place

    Strategy: Place

    • Distribution oriented in Canada

    • Initial Distribution in Ontario

    • Potential expansion into the United States and Europe

    • Partnership with Sears


    Product

    Product

    • Appeal to all target segments

    • Strategic benefits compared to the traditional washer and dryer

    • Environmental sustainability in mind

    • Focus on innovation and the individual

    • Packaging


    Marketing report the mi wash solution

    • Monopolistic Market

      P*

      Q* TR D


    Conclusion

    Conclusion

    • August 1st, 2013 release date

    • Goal: To be a must have appliance for students everywhere


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