Goat industry markets marketability presenter michael domingues woolwich dairy inc
1 / 30

Goat Industry - PowerPoint PPT Presentation

  • Updated On :

Goat Industry… Markets & Marketability Presenter: Michael Domingues Woolwich Dairy Inc. Topics. A brief synopsis of the industry, specialty cheese then specifically goat cheese What is fueling the growth of the industry

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about 'Goat Industry' - mike_john

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Goat industry markets marketability presenter michael domingues woolwich dairy inc l.jpg
Goat Industry…Markets & MarketabilityPresenter: Michael Domingues Woolwich Dairy Inc.

Topics l.jpg

  • A brief synopsis of the industry, specialty cheese then specifically goat cheese

  • What is fueling the growth of the industry

  • Future challenges and opportunities facing the industry in years to come

More cheese please now l.jpg
More Cheese please…NOW!

  • The cheese industry continues to grow in leaps and bounds

  • Cheese consumption in Canada, Mexico and the US combined exceeded 5.0 million metric tons in 2006.

  • Since 2001, cheese consumption in North America has increased at an annual average rate of 2.3%, with most of the gains occurring in the US.

Us cheese consumption l.jpg
US Cheese Consumption

  • Cheese consumption is currently estimated at about 31.4 pounds per capita

  • US annual cheese consumption per capita is projected to reach 33 lbs. by 2013 (What’s in Store 2006)

Us consumption continued l.jpg
US Consumption continued…

  • Between 1994 and 2003, total U.S. cheese consumption grew from 7.0 billion lbs to 8.8 billion lbs, a 26% increase.

    (Source: US Dept. of Agriculture, 2005)

Canadian cheese consumption l.jpg
Canadian Cheese Consumption

  • Annual per capita consumption of overall cheese reached 26.84 lbs in 2006

  • Specialty cheese per capita consumption doubled from 8 lbs in 1980, to 16 lbs in 2006

    ( Source: Canadian Dairy Council, 2007)

Comparative cheese consumption l.jpg
Comparative Cheese Consumption

(Source: FAS/CMP/DLP, 1999)

Specialty food still on the rise l.jpg
Specialty Food…still on the rise!

  • Entire specialty foods market in US demonstrated a compound annual growth rate of 7% over past several years

    Source: Packaged Facts released by marketresearch.com

Slide11 l.jpg

Specialty Cheese

  • Specialty Cheese sales in America soared to more than $650 million in 2005, a 14.2% increase from the previous year

  • In 2004, over 35% of stores in the US offered a Specialty Cheese department, (Source: What’s In Store 2006)

Deli items responsible for the most growth l.jpg
Deli items responsible for the most growth!

  • Most growth in 2002-2004:

  • Salads: 13%

  • Prepackaged Items: 13%

  • Deli Specialty Cheese: 12%

    (Source: What’s in Store 2004)

Slide13 l.jpg

Specialty Cheese

  • In the US, Specialty cheese consumption increased five times faster than commodity cheese consumption between 1994 and 2003

    (Source: What’s in Store 2006)

  • Between 1994-2003 Specialty cheese consumption increased from 420 million lbs to 815 million lbs, a 94% jump.

    (Source: US Dept. of Agriculture, 2005)

Specialty cheese14 l.jpg
Specialty Cheese

  • 1993 to 2003, cheddar production in Canada grew by 21% while specialty cheese production grew by 32%

    (Canadian Dairy Commission, 2004)

  • 2004, Canada’s production of specialty cheese was 215,750 tonnes

    (Canadian Dairy Commission, 2004)

Growth of cheddar vs specialty cheese l.jpg
Growth of Cheddar vs. Specialty Cheese

  • Source: York University (1995)

Goat milk production in canada l.jpg
Goat Milk Production in Canada

  • National production of Goat’s milk increased by approx. 20% between 2001-2004

  • National production surpassed 20 million litres in 2004

    (Source: Ministry of Agricultural Food and Rural Affairs, OGMPA, 2004)

Goat milk production in canada18 l.jpg
Goat Milk Production in Canada

  • Total: 20, 069,000 litres produced in 2004

Goat cheese supply demand l.jpg
Goat Cheese Supply & Demand

  • Demand for goat milk is primarily driven by increased demand for goat cheese

  • In 2001, approximately 45% of all goat milk produced was used for cheese

  • In 2004, this number exceeded 60%

  • Ontario continues to be Canada’s largest producer of goat’s milk in Canada

    (Source: Ministry of Agricultural Food and Rural Affairs, OGMPA, 2004)

Fastest growing cheese type in deli l.jpg
Fastest Growing Cheese Type in Deli!

  • In 2005, Goat cheese was the 9th fastest growing type of cheese.

    (Source: What’s in Store 2006)

    Top 10 List of Fastest Growing Cheese Types…

    *Gorgonzola, Asiago, Mascarpone began with a smaller base resulting in inflated growth rates

Goat cheese category l.jpg
Goat Cheese Category

  • The key categories of goat cheese are Fresh Unripened, Soft ripened, and mixed cheeses

Goat cheese sales segment l.jpg
Goat Cheese Sales Segment

  • The majority of goat cheese product is sold at the large retail outlet level

    (Source: Ministry of Agricultural Food and Rural Affairs, OGMPA, 2004)

Goat cheese l.jpg
Goat Cheese

  • Goat cheese sales dollars increased more than 101% from 2003 – 2005

  • Dollar sales in 2005 were up 48% from 2004

  • Consumers no longer have to go to specialty stores to find their goat cheese, because it’s stocked at almost all major grocery retailers

    Source: What’s In Store 2007

Goat cheese growth l.jpg
Goat Cheese Growth

  • Source: York University (1995)

Goat cheese growth why l.jpg
Goat Cheese Growth…Why?

  • Health Conscious consumers are better educated on nutritional facts

  • In comparison to other soft cheeses, such as cream cheese made from cow’s milk, goat cheese is significantly lower in fat, cholesterol, AND calories

Goat cheese growth why26 l.jpg
Goat Cheese Growth…Why?

  • Lactose Intolerance- lower levels of lactose found in Goat’s cheese can make it a suitable alternative to cow’s cheese

  • Goats milk contains 13 % less lactose than cow’s milk and 41% less than human milk

  • Cow’s Milk Allergy- consumers with cow’s milk and cheese allergies may be able to consume goat’s milk products because it contains a different type of protein

  • 5% of consumers are allergic to the proteins in cow milk cheeses

Bolder cheese is the future l.jpg
Bolder Cheese is the future…

  • Consumers continue to be fascinated with stronger, bolder offerings…maturing tastes

  • Domestically produced aged cheeses can rival European imports

  • Surface Ripened cheese sales are up 15% from 2004-2005 (What’s in Store 2006)

  • In years to come, the movement toward artisan, ethnic and organic cheese types will become stronger

    (Source: What’s In Store 2007)

Identify the trends no longer just a fresh chevre world l.jpg
Identify the trends…no longer just a fresh chevre world!

  • These consumers are better traveled and their palates have expanded towards more adventurous foods

  • Almost a necessity for stores to offer a range of products to distinguish themselves from competitors

Challenges to the goat cheese industry l.jpg
Challenges to the Goat Cheese Industry

  • Sku/Industry Consolidation- Mergers & acquisitions and increased competition as more players enter the market

  • Control Label-Increased pressure from large chain store towards private label

  • Pricing- result of increased competitive landscape