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THE AUTOMOTIVE INDUSTRY TAIWAN Fact Pack Swedish Trade Council Taipei 2006 CONTENT Overview Taiwan Manufacturing Industry Taiwan Automotive Industry Recommendations References Appendix

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The automotive industry taiwan fact pack l.jpg

THE AUTOMOTIVE INDUSTRY TAIWANFact Pack

Swedish Trade Council Taipei

2006


Content l.jpg
CONTENT

  • Overview Taiwan Manufacturing Industry

  • Taiwan Automotive Industry

  • Recommendations

  • References

  • Appendix


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THE MANUFACTURING INDUSTRY IN TAIWAN IS ALMOST 2 TIMES AS LARGE AS THE SWEDISH MANUFACTURING INDUSTRY- the automotive industry is growing steadily in Taiwan

  • The total turnover of the Taiwan manufacturing industry is SEK 2,538 billion, there of SEK 101 billion from the automotive industry

    • the Swedish manufacturing industry’s turnover is SEK 1,357 billion

  • There are approximately 132,674 companies within the manufacturing industry in Taiwan

    • 2.7 million employees

  • The electronics industry is the largest and strongest industry in Taiwan

  • The average labor cost for an industry worker in Taiwan is SEK 62.13 per hour

5 largest manufacturing industries in Taiwan

Billion SEK

The automotive industry amount 4% of the total manufacturing industry

Source: Ministry of Economic Affairs


Content4 l.jpg
CONTENT LARGE AS THE SWEDISH MANUFACTURING INDUSTRY

  • Overview Taiwan Manufacturing Industry

  • Taiwan Automotive Industry

    • Passenger Cars

    • Commercial Vehicle

    • Suppliers

  • Recommendations

  • References

  • Appendix


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THE TAIWAN PRODUCTION OF CARS AND COMMERCIAL VEHICLES TOTALS SEK 101 BILLION- the industry grew more than 10% 2005

Production cars and commercial vehicles industry in Taiwan

billion SEK

Components and accessories SEK 44,4 billion

Vehicles

SEK 57,6 billion

Growth due to higher demand in the domestic market

Source: Taiwan Transportation Vehicle Manufacturers Association


445 000 vehicles are produced in taiwan 323 000 passenger cars and 122 000 commercial vehicles l.jpg
445,000 VEHICLES ARE PRODUCED IN TAIWAN SEK 101 BILLION- 323,000 passenger cars and 122,000 commercial vehicles

VEHICLE MANUFACTURERS

COMMERCIAL VEHICLES (122,000 vehicles)

LIGHT TRUCKS

(117,000 vehicles)

HEAVY TRUCKS

(5,000 vehicles)

BUSSES

(0 vehicles)

PASSENGER CARS

(323,000 vehicles)

(Weight < 3.5 t)

  • 6 manufacturers

    • China Motor (45,000)

    • Ford Li Ho Motor (26,000)

    • Kuozui Motors (16,000)

    • Prince Motors (3,000)

    • Yulon Motor (23,000)

    • Taiwan Isuzu Motors (4,000)

  • Only domestic SKD with a volume of 1400 in 2005

  • 8 manufacturers

    • Kuozui Motors (124,000)

    • Ford Li Ho Motor (54,000)

    • Yulon Motor (41,000)

    • China Motor (40,000)

    • Honda Taiwan (25,000)

    • San Yang Industry (22,000)

    • Prince Motors (14,000)

    • Formosa Auto (3,000)

(Weight > 3.5 t)

  • 3 manufacturers

    • China Motor (2,000)

    • Kuozui Motors (3,000)

    • Taiwan Isuzu Motors (400)

Source: Taiwan Transportation Vehicle Manufacturers Association


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CONTENT SEK 101 BILLION

  • Overview Taiwan Manufacturing Industry

  • Taiwan Automotive Industry

    • Passenger Cars

    • Commercial Vehicles

    • Suppliers

  • Recommendations

  • References

  • Appendix


Slide8 l.jpg

Passenger Car Production in Taiwan SEK 101 BILLION

Development the last 5 years

Steady growth of the car production

Taiwan entrance to WTO in 2001 lowered the import tax for key components thereof the cost of vehicles which triggered the sales of cars

In addition, macro economic growth and rising wealth are some of the other factors that increased the demand of cars

New requirements on production of safety type cars has increase the demand of new cars

Formosa Auto and San Yang (Hundai) entered the market

THE PASSENGER CAR PRODUCTION IN TAIWAN IS INCREASING STEADILY - Entrance to WTO in 2001 triggered the car sales

Vehicles


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THE MAJORITY OF PURCHASE DECISIONS ARE MADE IN TAIWAN SEK 101 BILLIONMOSTLY TOGETHER WITH THEIR CUSTOMERS- Choice of suppliers are based on global sourcing for optimal quality and price

Passenger Cars

Source: Taiwan Transportation Vehicle Manufacturers Association & interviews


There are 8 car manufacturing plants in taiwan kuozui motors produce the most cars in taiwan l.jpg
THERE ARE 8 CAR MANUFACTURING PLANTS IN TAIWAN SEK 101 BILLION - Kuozui Motors produce the most cars in Taiwan

Taipei City

Chung li

Tucheng

Chung li

Yang mei

Hukou

San Yi

Taichung

Ping Tung

Bold =Head office

Source: Taiwan Transportation Vehicle Manufacturers Association


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FOCUS ON AUTOTRONICS, IMPROVED SUPPLY CHAIN AND COST DOWN PRODUCTION

Trends within the Taiwan passenger car industry

  • Production is moving to mainland China and South East Asia

    • Due to cost down requirements and price competition on the market

    • Key components are still imported from US, Europe and Japan

Globalization

  • Hybrids are entering the Taiwan market

    • Hybrids are actively introducing in Taiwan

    • Credit card loans for cars has been restricted which hit the sales of cars

    • OEMs improve ties with their suppliers for better efficiency and improved quality

Market movements

  • Increase R&D spending to produce higher quality cars and integration of autotronics

    • Increase R&D investment in autotronics and telematics

    • Increase R&D in automobile safety

    • Increase cooperation with parent companies in Japan and US to enhance R&D

R&D

Source: Company interviews and ITRI


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CONTENT PRODUCTION

  • Overview Taiwan Manufacturing Industry

  • Taiwan Automotive Industry

    • Passenger Cars

    • Commercial Vehicles

    • Suppliers

  • Recommendations

  • References

  • Appendix


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Commercial Vehicle Production in Taiwan PRODUCTION

Development the last 5 years

Restriction to import sand from China has reduced the light truck sales

High oil price hit the sales of trucks in 2005

DAF, Renault, Mercedes Benz have started to export to the Taiwan market

Regualtion change in 2001 for heavy trucks of having a combination weight of 43 tonnes instead of 35 tonnes required the fleet companies to buy 3 axel trucks and trailers which spurred the sales of heavy trucks

LIGHT TRUCK PRODUCTION IS DECREASING TOWARDS A MORE STABLE PACE- due to import restriction of sand from China

Vehicles


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THE MAJORITY OF PURCHASE DECISIONS ARE MADE IN TAIWAN PRODUCTION MOSTLY TOGETHER WITH THEIR CUSTOMERS- Choice of suppliers are based on global sourcing for optimal quality and price

Commercial vehicles

Source: Taiwan Transportation Vehicle Manufacturers Association & interviews


The commercial vehicle industry is concentrated in the north and central of taiwan l.jpg
THE COMMERCIAL VEHICLE INDUSTRY IS CONCENTRATED IN THE NORTH AND CENTRAL OF TAIWAN

Taipei City

Kuanying

Tucheng

Chung li

Yang mei

San Yi

Taichung

Bold =Head office

Source: Taiwan Transportation Vehicle Manufacturers Association


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FUEL ECONOMY AND NATIONAL SERVICE NETWORK FOR TRUCKS ARE THE MAIN FOCUSES

Trends within the Taiwan commercial vehicle industry

  • High oil price hit the sales of trucks

    • High oil price has reduced the demand of light trucks

    • Increase of CKD trucks in Taiwan

Market movement

  • Several new makers have entered the Taiwan market

    • New gas emission EURO4 law lead to more European maker entering Taiwan

    • Renault, Mercedes Benz and DAF has recently entered the market

    • Service networks are formed to provide better service for trucks in Taiwan

Competition

  • Demand for commercial vehicles with better fuel economy

    • Demand for vehicles with low fuel consumption

    • Demand for vehicles with higher horse power

Technology

Source: Company interviews and ITRI


Content17 l.jpg
CONTENT MAIN FOCUSES

  • Overview Taiwan Manufacturing Industry

  • Taiwan Automotive Industry

    • Passenger Cars

    • Commercial Vehicles

    • Suppliers

  • Recommendations

  • References

  • Appendix


Slide18 l.jpg

Taiwan automotive suppliers MAIN FOCUSES

Geographical concentration of

automotive suppliers

Low

High

THERE ARE ABOUT 3,000 AUTOMOTIVE SUPPLIERS IN TAIWAN- Small family-owned companies with strong financial resources

  • There are approx. 3,000 suppliers for the automotive industry in Taiwan

  • There his a very high concentration of automotive suppliers in north and central Taiwan

  • Many of the companies have less than 100 employees and are family owned (70%) with strong financial resources

  • Traditional strong segments are engine parts, body parts (lamps), and rubber and plastics for interior

  • Most T1 Headquarters are located in Taipei City

Taipei

Tao yuan

Taipei County

Hsinchu

Miao li

Taichung

Chang wha

Tainan

Tainan County

Kaohsiung County

Kaohsiung

Source: ITRI and company interviews


Almost all large t1 suppliers are located in taiwan l.jpg
ALMOST ALL LARGE T1 SUPPLIERS ARE LOCATED IN TAIWAN MAIN FOCUSES

T1 SUPPLIERS

Electrical systems

Interior equipment

Propulsion

Body

Running gear

Cables, bus systems, embedded systems

  • Shihlin Electric & Engineering

  • Taiwan Yuasa Battery

  • Ztong Yee Industrial

  • Taigene Electric Machinery

  • Safety Control Cable

Cockpit, seats, dash-board, air conditioning

  • Matsushita Electric (Taiwan)

  • Hsin Chong Machinery Works

  • Uni Auto Parts Manufacture

  • Proton Electronic Industrial

  • E-Lead Electronic

Power train, exhaust systems, engines

  • Uni Auto Parts Manufacture

  • Kaifa Industry

  • Shinfu

  • Taiway

  • Taiwan Nittan Industrial

Body, roof, glass, doors, lighting etc.

  • Hsin Chong Machinery Works

  • GSK

  • Ta Yih Industrial

  • 3M Taiwan

  • Tai Yue Elelctric

Suspension, brakes, axles, steering, tires

  • Cheng Shin Rubber

  • Tong Yang Industrial

  • Lioho Machine Works

  • Elite Sewing Machine

  • Federal

Ranked by the size of the employees and recommendation from ITRI and industry sources

* Other major T1 suppliers are listed in the appendix

Source: Taiwan Transportation Vehicle Manufacturers Association, ITRI and industry sources


Slide20 l.jpg

ALMOST ALL PURCHASE DECISIONS ARE MADE IN TAIWAN MAIN FOCUSES - Some makers outsource the purchase decisions to their factories in China

T1 Suppliers - Electrical systems

Source: Taiwan Transportation Vehicle Manufacturers Association and company interviews


Slide21 l.jpg

ALMOST ALL PURCHASE DECISIONS ARE MADE IN TAIWAN MAIN FOCUSES - Some makers outsource the purchase decisions to their factories in China

T1 Suppliers - Interior equipment

Source: Taiwan Transportation Vehicle Manufacturers Association and company interviews


Slide22 l.jpg

ALMOST ALL PURCHASE DECISIONS ARE MADE IN TAIWAN MAIN FOCUSES - Some makers outsource the purchase decisions to their factories in China

T1 Suppliers - Propulsion

Source: Taiwan Transportation Vehicle Manufacturers Association and company interviews


Slide23 l.jpg

ALMOST ALL PURCHASE DECISIONS ARE MADE IN TAIWAN MAIN FOCUSES - Some makers outsource the purchase decisions to their factories in China

T1 Suppliers - Body

Source: Taiwan Transportation Vehicle Manufacturers Association and company interviews


Slide24 l.jpg

ALMOST ALL PURCHASE DECISIONS ARE MADE IN TAIWAN MAIN FOCUSES - Some makers outsource the purchase decisions to their factories in China

T1 Suppliers - Running gear

Source: Taiwan Transportation Vehicle Manufacturers Association and company interviews


Slide25 l.jpg
T1 SUPPLIERS ARE CLUSTERED IN MAJOR CITIES CLOSED TO THE VEHICLE OEMs- Most HQs are located in Taipei City

Taoyuan

Hsin Chong Machinery Works

Taiwan Nittan Industrial

Taoyuan

Taipei City

Hsinchu

Uni Auto Parts Manufacture

Taichung

Hsin Chong Machinery Works

Changhua

Chia Yi

Tainan

Kaohsiui

Bold =Head office

Source: Company Websites


Almost all large t2 suppliers are located in taiwan l.jpg
ALMOST ALL LARGE T2 SUPPLIERS ARE LOCATED IN TAIWAN VEHICLE OEMs

T2 SUPPLIERS

Electrical systems

Interior equipment

Propulsion

Body

Running gear

Cables, bus systems, embedded systems

  • Taigene electric machinery

  • Denso Taiwan

  • Man zai industrial

  • Safety control cable

  • Rainbow trust industrial

Cockpit, seats, dash-board, air conditioning

  • Hsin chong machinery works

  • Jui li enterprise

  • Uni auto parts manufacture

  • Sentec E&F

  • San long industrial

Power train, exhaust systems, engines

  • Porite Taiwan

  • Right Way

  • China terminals & electric

  • Fine blanking & tool

  • Taiwan Riken

Body, roof, glass, doors, lighting etc.

  • Universal scientific industrial

  • Hamg Shing Technology

  • Toyooki (Taiwan)

  • Shin chin industrial

  • Kau hua industries

Suspension, brakes, axles, steering, tires

  • Cheng shin rubber

  • Lioho machine works

  • Tung pei indsutrial

  • Elite sewing machine

  • Tiger steel

Ranked by the size of the employees and recommendation from ITRI and industry sources

* Other major T2 suppliers are listed in the appendix

Source: Taiwan Transportation Vehicle Manufacturers Association, ITRI and industry sources


Slide27 l.jpg

ALMOST ALL PURCHASE DECISIONS ARE MADE IN TAIWAN VEHICLE OEMs- Some makers outsource the purchase decisions to their factories in China

T2 Suppliers - Electrical systems

Source: Taiwan Transportation Vehicle Manufacturers Association and company interviews


Slide28 l.jpg

ALMOST ALL PURCHASE DECISIONS ARE MADE IN TAIWAN VEHICLE OEMs- Some makers outsource the purchase decisions to their factories in China

T2 Suppliers - Interior equipment

Source: Taiwan Transportation Vehicle Manufacturers Association and company interviews


Slide29 l.jpg

ALMOST ALL PURCHASE DECISIONS ARE MADE IN TAIWAN VEHICLE OEMs- Some makers outsource the purchase decisions to their factories in China

T2 Suppliers - Propulsion

Source: Taiwan Transportation Vehicle Manufacturers Association and company interviews


Slide30 l.jpg

ALMOST ALL PURCHASE DECISIONS ARE MADE IN TAIWAN VEHICLE OEMs- Some makers outsource the purchase decisions to their factories in China

T2 Suppliers - Body

Source: Taiwan Transportation Vehicle Manufacturers Association and company interviews


Slide31 l.jpg

ALMOST ALL PURCHASE DECISIONS ARE MADE IN TAIWAN VEHICLE OEMs- Some makers outsource the purchase decisions to their factories in China

T2 Suppliers - Running gear

Source: Taiwan Transportation Vehicle Manufacturers Association and company interviews


Slide32 l.jpg
THE T2 SUPPLIERS ARE LOCATED NEAR THE VEHICLE OEMs VEHICLE OEMs - Most Headquarters has the same location as the factory

Yang mei

Keelung

Toyooki (taiwan)

Tao yuan

Tao yuan

Hsin chong machinery works

Taipei

Miao li

Taichung

Changhua

Nan tou

Kau hua industries

Tainan

Kaohsiung

Bold =Head office

Source: Company Websites


Slide33 l.jpg

THE TAIWAN SUPPLIERS ENHANCE ITS COMPETITIVENESS ON THE GLOBAL MARKET

Trends within the Taiwan automotive supplier industry

  • Increase in production of parts due to higher global demand

    • Moving the production to China and South East Asia to lower production costs and expansion of capacity

    • Make Taiwan tier 1 suppliers to become global tier 1 suppliers

    • Seeking to enter the North American market

Globalization

  • Focuses on small scale production of a wide range of products

    • Focus to enhance competitiveness in sales/

      after sales service/maintenance system with hubs in US, Europe and Japan

    • Creating a national central support system to enhace operations for export of parts

Competition

  • Government invest in R&D for engine and engine parts

    • 54% of the suppliers have their own R&D

    • 24% of the suppliers have technology transfer from foreign automakers

    • Taiwan IT companies have joint R&D with automakers in autotronics and telematics

    • Focus on improved quality, lighther weight and environmental friendly parts

R&D

Source: ITRI, Company interview


Content34 l.jpg
CONTENT GLOBAL MARKET

  • Overview Taiwan Manufacturing Industry

  • Taiwan Automotive Industry

  • Recommendations

  • References

  • Appendix


Slide35 l.jpg

VENTURES WITH THE OEMs TO ACCESS ASIA MARKETS AS WELL AS HIGH QUALITY SOURCING

Recommendations for making business with the Taiwan automotive industry

Country specific

Lucrative government incentives in business ventures, including substantial tax breaks and

preferential loans for key component products such as engine/engine parts

1.

Geographically positioned close to markets in Eastern Asia. Cultural ties to many

countries in the region, especially Japan and China, make Taiwan an excellent spring-board

to penetrate the markets in Asia

2.

3.

A large well-trained, hard working and low-cost workforce as well as excellent capability to

offer advanced technology with cost-efficient and high quality OEM manufacturing

Industry specific

Team up with the authorized international Taiwanese suppliers to access the local and

foreign automotive makers in Taiwan as well as their operations in other markets

1.

2.

Use well-established distributor in marketing and sales for the domestic market

3.

Transfer technology for OEM production of automotives and parts

Source: STC


Content36 l.jpg
CONTENT HIGH QUALITY SOURCING

  • Overview Taiwan industry

  • Taiwan Automotive industry

  • Recommendations

  • References

  • Appendix


How can stc taipei support companies to do business in taiwan l.jpg
HOW CAN STC TAIPEI SUPPORT COMPANIES TO DO BUSINESS IN TAIWAN

Country specific

Market Check and analysis

Customized market check/analysis to understand the market condition and business opportunities

Distributor

search

Customized distributor search based on requirements set by our client including a initial visit to the potential

distributors in Taiwan

Supplier seach

Customized supplier search based on requirements set by our client including a initial visit to the potential

suppliers in Taiwan

IPO service

Customized IPO (International Purchase Office) service in Taiwan for vehicle parts, machinery/machine tools,

plastic/rubber products, metals as well as other products

Busienss Support Office (BSO)

1. BSO service in order to set up and run a legal entity in Taiwan in a flexible, low cost and quick way

2. A STC consultant can spend X% of its time for our client´s marketing and sales support in Taiwan

Legal service/ tender service

Services in patent/trade mark registration, IPR-infringement and other legal/trade dispute matters as well as

support in public tenders, employment and tax issues

Investment service

Find private and corporate investors to invest in Swedish busienss ventures


Stc taipei has helped numerous swedish companies to do business with the taiwan automotive industry l.jpg
STC TAIPEI HAS HELPED NUMEROUS SWEDISH COMPANIES TO DO BUSINESS WITH THE TAIWAN AUTOMOTIVE INDUSTRY


Stc carried out a distributor search for aba of sweden l.jpg
STC CARRIED OUT A DISTRIBUTOR SEARCH FOR ABA OF SWEDEN BUSINESS WITH THE TAIWAN AUTOMOTIVE INDUSTRY

Goal

Outline of project

The main objective of the project was to support ABA of Sweden in finding a distributor and initiate sales

Step1: Distributor search

STC role and contribution

Kick-Off

  • Distributor analysis

  • Face 2 face business discussion with potential distributors

  • A market and distributor segment analysis

    • Evaluated the market potential and recommended interesting segments and distributors to initiate business discussions with

  • In-depth distributor analysis within recommended segments

  • Carried out of business meetings with potential distributors

  • Development of a recommendation plan for further business development with the potential distributors and follow up support

Step 2: Add sales support

Workshop I

Workshop

  • In – depth business discussions with selected distributor and follow up support in sales

Results

  • At the kick- off, the team from the Swedish Trade Council was educated and the project outline was discussed

  • At workshop 1, the Swedish Trade Council presented the results from step 1 and gave recommendation for how to approach the potential distributors

  • Found out that ABA of Sweden's market potential is in the car and truck segments

  • ABA of Sweden assigned one distributor in Taiwan and had profitable sales since start in 2004

  • Other distributors are in business discussion with ABA of Sweden for other niche markets in Taiwan


Slide40 l.jpg
STC CARRIED OUT A TRADE POLICY ISSUE WITH NEGOTIATIONS AND LOBBYING TOWARDS THE AUTHORITIES AND EU OFFICE FOR VOLVO

Goal

Outline of project

To assist Volvo Bus (herein after, Volvo) in a trade policy issue with negotiations and lobbying towards the authorities as well as EU office for formal negotiations

Extensive negotiation and lobbying with the authorities and EU office

Research and understanding of the trade policy for bus height and emission

STC role and contribution

Revised trade policy favorable for Volvo

  • Give Volvo a solid understanding of the Taiwan government regulation for bus height and emission.

  • Act as Swedish government official in negotiations and lobbying the trade policy issue towards the Taiwan authorities and EU office during 2003-2005

  • Negotiated and carried out lobbying efforts together with several Swedish government officials on major trade events between Taiwan and Sweden

Revised trade policy

Policy analysis

Negotiation and lobbying activities

Results

  • Taiwan authorities revised the trade policy for the bus height and emisson favourble for the standards Volvo is using


Slide41 l.jpg
STC CARRIED OUT A TRADE POLICY ISSUE WITH NEGOTIATIONS AND LOBBYING TOWARDS THE AUTHORITIES AND EU OFFICE FOR SCANIA

Goal

Outline of project

To assist Scania Bus (herein after, SCANIA) in a trade policy issue with negotiations and lobbying towards the authorities as well as EU office for formal negotiations

Extensive negotiation and lobbying with the authorities and EU office

Research and understanding of the trade policy for bus width and emission

STC role and contribution

Revised trade policy favorable for Scania

  • Give Scania a solid understanding of the Taiwan government regulation for bus width and emission.

  • Act as Swedish government official in negotiations and lobbying the trade policy issue towards the Taiwan authorities and EU office during 2003-2005

  • Negotiated and carried out lobbying efforts with several Swedish government officials on major trade events between Taiwan and Sweden

Revised trade policy

Policy analysis

Negotiation and lobbying activities

Results

  • Taiwan authorities revised the trade policy for the bus width and emisson favourble for the standards Scania is using


Stc carried out a distributor search for haldex l.jpg
STC CARRIED OUT A DISTRIBUTOR SEARCH FOR HALDEX LOBBYING TOWARDS THE AUTHORITIES AND EU OFFICE FOR SCANIA

Goal

Outline of project

The main objective of the project was to support Haldex in finding a distributor and initiate sales

Step1: Distributor search

STC role and contribution

Kick-Off

  • Distributor analysis

  • Face 2 face business discussion with potential distributors

  • A market and distributor segment analysis

    • Evaluated the market potential and recommended interesting segments and distributors to initiate business discussions with

  • In-depth distributor analysis within recommended segments

  • Carried out of business meetings with potential distributors

  • Development of a recommendation plan for further business development with the potential distributors

Step 2: Add sales support

Workshop I

Workshop

  • In – depth business discussions with selected distributor and follow up support in sales

Results

  • At the kick- off, the team from the Swedish Trade Council was educated and the project outline was discussed

  • At workshop 1, the Swedish Trade Council presented the results from step 1 and gave recommendation for how to approach the potential distributors

  • Haldex assigned one distributor in Taiwan for the automotive market and had profitable sales since start in 1994


Stc carried out promotion activites and matchmaking for mecel towards taiwan telematics companies l.jpg
STC CARRIED OUT PROMOTION ACTIVITES AND MATCHMAKING FOR MECEL TOWARDS TAIWAN TELEMATICS COMPANIES

Goal

Outline of project

To assist Mecel in promotion activites and matchmaking with potential customers and partners from Taiwan

STC role and contribution

Support in seminar and exhibition arrangements

Support for business establishment in Taiwan

Promotion activity at Sweden Taiwan Joint Business Council

  • Give Mecel opportunity to promote its company and technology to Taiwanese corporations and government organizations in Sweden

  • In addition assisted Mecel in seminar arrangement as well as support in an telematics exhibition in Taiwan

Establishment activity

Promotion activity

Event promotion

Results

  • Mecel has an agent in Taiwan to supports its sales


Content44 l.jpg
CONTENT MECEL TOWARDS TAIWAN TELEMATICS COMPANIES

  • Overview Taiwan industry

  • Taiwan Automotive industry

  • Recommendations

  • References

  • Appendix


Appendix tier 1 electrical systems l.jpg
APPENDIX TIER 1 – ELECTRICAL SYSTEMS MECEL TOWARDS TAIWAN TELEMATICS COMPANIES


Appendix tier 1 interior equipment 1 2 l.jpg
APPENDIX TIER 1 – INTERIOR EQUIPMENT (1/2) MECEL TOWARDS TAIWAN TELEMATICS COMPANIES


Appendix tier 1 interior equipment 2 2 l.jpg
APPENDIX TIER 1 – INTERIOR EQUIPMENT (2/2) MECEL TOWARDS TAIWAN TELEMATICS COMPANIES


Appendix tier 1 propulsion l.jpg
APPENDIX TIER 1 – PROPULSION MECEL TOWARDS TAIWAN TELEMATICS COMPANIES


Appendix tier 1 body 1 4 l.jpg
APPENDIX TIER 1 – BODY (1/4) MECEL TOWARDS TAIWAN TELEMATICS COMPANIES


Appendix tier 1 body 2 4 l.jpg
APPENDIX TIER 1 – BODY (2/4) MECEL TOWARDS TAIWAN TELEMATICS COMPANIES


Appendix tier 1 body 3 4 l.jpg
APPENDIX TIER 1 – BODY (3/4) MECEL TOWARDS TAIWAN TELEMATICS COMPANIES


Appendix tier 1 body 4 4 l.jpg
APPENDIX TIER 1 – BODY (4/4) MECEL TOWARDS TAIWAN TELEMATICS COMPANIES


Appendix tier 1 running gear 1 2 l.jpg
APPENDIX TIER 1 – RUNNING GEAR (1/2) MECEL TOWARDS TAIWAN TELEMATICS COMPANIES


Appendix tier 1 running gear 2 2 l.jpg
APPENDIX TIER 1 – RUNNING GEAR (2/2) MECEL TOWARDS TAIWAN TELEMATICS COMPANIES


Slide55 l.jpg

APPENDIX TIER 2 – ELECTRICAL SYSTEMS MECEL TOWARDS TAIWAN TELEMATICS COMPANIES (1/2)


Appendix tier 2 electrical systems 2 2 l.jpg
APPENDIX TIER 2 – ELECTRICAL SYSTEMS MECEL TOWARDS TAIWAN TELEMATICS COMPANIES (2/2)


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APPENDIX TIER 2 – INTERIOR EQUIPMENT MECEL TOWARDS TAIWAN TELEMATICS COMPANIES (1/2)


Slide58 l.jpg

APPENDIX TIER 2 – INTERIOR EQUIPMENT MECEL TOWARDS TAIWAN TELEMATICS COMPANIES (2/2)


Slide59 l.jpg

APPENDIX TIER 2 – MECEL TOWARDS TAIWAN TELEMATICS COMPANIESPROPULSION (1/2)


Slide60 l.jpg

APPENDIX TIER 2 – MECEL TOWARDS TAIWAN TELEMATICS COMPANIESPROPULSION(2/2)


Slide61 l.jpg

APPENDIX TIER 2 – BODY MECEL TOWARDS TAIWAN TELEMATICS COMPANIES


Appendix tier 2 running gear l.jpg
APPENDIX TIER MECEL TOWARDS TAIWAN TELEMATICS COMPANIES2 – RUNNING GEAR


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