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Making Sense of Qualitative Data

Making Sense of Qualitative Data. JOMC 279 Paint Data. Quantitative Results. Correlations Scale Scores Counts/Percentages. Correlations. 13. 2. 47. Quantitative Data. 36. 3. 1. Student Stores 1. Qualitative Data. Content Analysis: Emergent Coding Exercise.

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Making Sense of Qualitative Data

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  1. Making Sense of Qualitative Data JOMC 279 Paint Data

  2. Quantitative Results • Correlations • Scale Scores • Counts/Percentages

  3. Correlations

  4. 13 2 47 Quantitative Data 36 3 1 Student Stores 1 Qualitative Data

  5. Content Analysis: Emergent Coding Exercise Question = “Why did you choose that particular place to shop for paint?” • What categories do you think might show up? (a priori) • What categories emerge? (emergent)

  6. 342 words

  7. bi-grams (3+)

  8. color brush

  9. paint color brush tape

  10. paint color brush messy tape fun

  11. paint color brush messy tape fun

  12. paint color brush roller messy tape hard fun

  13. decorate move paint smelly color brush time roller messy tape creative hard fun blue

  14. Insights from Focus Groups:Exercise • Similar • Normally done at transcript level, not summary level

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