Phoenix VMUG The VMware Advantage

1. Phoenix VMUGThe VMware Advantage May 14th Timothy Stephan Senior Director, Competitive Marketing

2. “Why Choose VMware” on www.vmware.com VMware Resource – Why Choose VMware • www.vmware.com/go/whyvmware • tstephan@vmware.com

3. Virtualization Landscape: Crowded and Complex How do you make your decision from among all these vendors?

4. Checklist of Core RequirementsFunctionality needed in any virtualization solution Most Robust, Reliable Foundation If the Hypervisor doesn’t work, nothing else does Platform for Shared IT Services Complete Virtualization Management Support for Your Entire Infrastructure Customer Proven Solution …and it has to be the Lowest TCO Solution!!!

5. Reliability is the Top Criterion When Selecting a Virtualization Solution Virtualization Software Attributes 59% of those surveyed Worldwide rated Reliability #1 Is reliable/robust Source: VMware Customer/Prospects Study, 2007; n = 1520

6. VMware is a Proven Leader & InnovatorOur solutions are proven in enterprise datacenters NEXT RELEASE • ESX 3.5 / VC 2.5 • Embedded, OS-free hypervisor • Guided Consolidation • Distributed Power Management • Update Manager • Storage VMotion • HA for guest failures • 256GB host memory support • 64GB per VM • Paravirt_ops/VMI • Large memory page & NPT support • NPIV • SATA local disks • 10GigE, Infiniband • TCP Segment Offload, jumbo frames 3 Generations of Products at a Consistent Price Point • VI3 / VC 2.0 • HA • DRS • VCB • NAS & iSCSI Support • 4-way vSMP • 16GB per VM • VirtualCenter 1.0 • First centralized management of multiple hosts • VMotion • ESX Server 2.5 • SAN hardware support • Raw device mappings • Scripted installs for scale-out deployments • CIM support for integration with stg mgmt products • ESX Server 2.0 • 1st virtual SMP (2-way) • 1st NIC teaming • HBA failover • NUMA host support • ESX Server 1.0 • 1st x86 bare-metal hypervisor • 1st (and still only) transparent page sharing Track record of continuous, consistent value

7. VMware ESX: Even More Reliable than a Mainframe!…external validation of VMware product reliability

8. Customers Count on VMware ESX Reliability VMware ESX: #1 in Reliability Large pharmaceutical customer: Overfour years of VMware ESX uptime! Companies Trust Their Production Serversto Run on VMware

9. Hypervisor Architectures Do Matter VMware Architecture MSFT / Xen Architecture • True thin hypervisor • No general-purpose OS • Direct driver model = I/O scaling • Drivers optimized for VMs • Page Sharing = Greater Density • Hypervisor owns the resources • Large general purpose OS in management partition • Indirect driver model • Generic drivers in mgmt partition • I/O bottlenecks under load • Mgmt OS & drivers are single point of failure

10. ESX Direct Driver Model…enables scaling of I/O traffic – avoids bottlenecks ESX Direct Driver Other Indirect Driver Driver Driver Driver Driver Driver Drivers VMware ESX Xen/ Hyper-V General Purpose OS

11. Driver Model Impact on ScalabilityHeterogeneous Workload: VMmark Comparison VMware ESXNear linear scaling MS Hyper-VClear drop-off as load increases ESX outperforms Hyper-V on VMmark (heterogeneous workloads) by up to 93% Demonstrates more efficient ESX scheduler and direct driver model

12. Size Does Matter Windows 2008 Server Core with Hyper-V 2.6 GB Citrix XenServer v4 1.8 GB Hyper-V Server 2008 isn’t much better at… 2.5 GB VMwareESXi 32 MB

13. Downside: Windows Updates Affect Hyper-VDatacenter downtime due to Microsoft Patch Tuesdays In most Patch Tuesdays since MS Hyper-V was released, patches consisted of “Important” updates to Server Core that were: • UNRELATED to a Hyper-V install, • Required a REBOOT of the host, • Caused VM DOWNTIME since Hyper-V doesn’t support live migration. Clear example of the negative impact of virtualization as part of a general purpose operating system

14. Downside: Hyper-V using Generic Windows DriversWindows is a single point of failure for Hyper-V !!! Generic Windows Drivers are the Root Cause of 70% of Crashes – these crashes will affect Hyper-V hosts Microsoft Slide from TechEd 2006

15. Risk from Generic Windows Drivers “A house of cards -- that's how I'd describe the current state of the Windows device driver ecosystem… And now, with the introduction of Hyper-V, we have a whole new failure vector to think about.” “In a nutshell, one of Hyper-V's advertised strengths -- the host partition's ability to work with generic Windows device drivers -- is also its greatest weakness. That's because the quality level of Windows device drivers, especially those from third-party developers, is notoriously inconsistent.”

16. Summary:Built on a Reliable Foundation x x x x x x x x x ESX/ESXi 3.5 Hyper-V 1.0 Small Disk Footprint 32MB disk footprint(VMware ESXi) 2.6GB with mandatory Server Core installation OS Independence Relies on Windows 2008 No console OS(VMware ESXi) Comparing ESXi with Microsoft Hyper-V Hardened Drivers Optimized with hardware vendors Generic Windows drivers Ability to reclaim unused memory, de-duplicate memory pages No ability to reclaim unused physical memory Advanced Memory Management Advanced Storage Management Lacks an integrated clustered file system VMware vStorage VMFS High I/O Scalability I/O bottlenecks in parent OS          Direct driver model Host Resource Management Network traffic shaping, Storage I/O priorities, per-VM resource shares Lacks similar capabilities Performance Enhancements No AMD-RVI, no large memory pages, 4-ways vSMP on Windows 2008 VMs only AMD RVI, large memory pages, universal 4-way vSMP, VMI paravirtualization Virtual Security Technology VMware VMsafe Security API Nothing comparable

17. Checklist of Core RequirementsFunctionality needed in any virtualization solution Most Robust, Reliable Foundation  Platform for Shared IT Services vServices enable you to realize the full potential of virtualization Complete Virtualization Management Support for Your Entire Infrastructure Customer Proven Solution …and it has to be the Lowest TCO Solution!!!

18. vSphere Cloud OS from VMware Your datacenter becomes a seamless pool of resources

19. Infrastructure Services Deliver CapEx and OpEx Savings Highest consolidation ratios in the industry Most efficient use of hardware resources Low operational overhead • Hardware assist • Extended Live Migration Compatibility • Storage Management& Replication • Storage Virtual Appliances • Network Management vCompute vStorage vNetwork • Storage/network optimizations • Power Management • VMDirectPath I/O • vStorage Thin Provisioning • Volume Grow • vNetwork Distributed Switch • Third party distributed virtual switches NEW • CPU/Memory optimization • DRS • vStorage VMFS • vNetwork Standard Switch CURRENT 19

20. Application Services Provide Built in Service Level Controls • Clustering • Data Protection • Firewall • Anti-virus • Intrusion Detection • Intrusion Prevention • Dynamic Resource Sizing Availability Security Scalability • VMware Fault Tolerance • VMware Data Recovery • VMware VMsafe • VMware vShield Zones • Hot add of virtual CPU, memory • Hot plug devices • Hot extend or virtual disks • 8-way SMP and 255 GB of virtual machine RAM NEW • HA, VMotion, Storage VMotion, NIC/HBA teaming provide resiliency to downtime • ESXi locked down interfaces, no general purpose OS dependence • DRS shares and reservations allow apps to shrink and grow based on priority CURRENT 20

21. VMware vServices Maximize Uptime App App App App App ESX Server OS OS OS OS OS VM Failure Monitoring HA VCB Network Redundancy VMotion Storage VMotion NIC & HBA Teaming Planned Downtime Unplanned Downtime Virtual Machines Site Recovery Manager Server Storage Interconnect

22. VMware vService: High Availability App App App App App App App OS OS OS OS OS OS OS X • Simple automated restart in case of hardware failure • Virtual machines are restarted on the most appropriate hosts • Simple cost effective availability for all applications • First line of defense against hardware failures X X HA HA VMware Infrastructure

23. VMware vService: Fault Tolerance App App App OS OS OS VMware ESX VMware ESX X Single identical VMs running in lockstep on separate hosts Zero downtime, zero data loss failover for all virtual machines in case of hardware failures Integrated with VMware HA/DRS Zero downtime, zero data loss No complex clustering or specialized hardware required Single common mechanism for all applications and OS-es FT

24. vNetwork Distributed Switch App App App App App OS OS OS OS OS vNetwork Distributed Switch vSwitch vSwitch vSwitch • Aggregated view of virtual networking • Datacenter level networking (versus host level) • Historical statistics follow the VM • A unified infrastructure for networking services (monitoring, filtering, mgmt via PVLANs) • Simplified setup and change; seamless addition of capacity • Easy troubleshooting, monitoring and debugging • Enables new security services

25. VMware vServices: VMsafe Application Protection Engine Operating System VMware Infrastructure • API that enables protection of VMs by inspection of virtual components in conjunction with hypervisor • Isolation of protection engine from malware • Broad ranging coverage of virtual machine CPU, memory, storage and network

26. Live Migration is Critical for Virtual Datacenters Microsoft Slide from TechEd 2007 showing minimum downtimes of MS Quick Migration • MS Quick Migration (suspend / resume) misses the mark • Network connections break, disruptingend-users! • IT admins go back to weekend/evening maintenance.

27. Infrastructure: vStorage VMFS VMware VMware VMFS Datastore • Built-In VMFSCluster File System • Simplifies VM provisioning • Enables independent VMotion and HA restart of VMs in common LUN • File-level locking protects virtual disks • Separates VM and storage administration • Use RDMs for access to SAN features

28. File Systems Matter Hyper-V Hyper-V Many VMs = Storage management nightmare All VMs on a LUN must move together Requires one LUN/VM for independent mobility • MS Cluster Services an inadequate substitute • All VMs on a LUN migrate/failover together • Must provision one VM per LUN for VM independence • Storage administration burden as VM count grows

29. VMware Continued InnovationEnabling the Future of Virtualization and Cloud Computing VDC-OS On-premise Datacenter vCloud FederationWith the Cloud People &Info-centric InternalCloud People &Info-centric ScaleOutside the Firewall vClient DesktopDilemma

30. x x x x x x x x x x x x x x x x x Summary: Shared ITServices Platform VMware Infrastructure 3.5 Xen Server 5.0 with XenCenter Hyper-V with SCVMM Live virtual machine migration for zero application downtime A comparison of vendors’ abilities to enable a full virtualization infrastructure Maintenance mode with dynamic workload placement Live storage migration Hierarchical resource pools           Cluster File System Fault Tolerant VMs Distributed Network Switch Thin Provisioning Hot Add of Resources

31. Checklist of Core RequirementsFunctionality needed in any virtualization solution Most Robust, Reliable Foundation  Platform for Shared IT Services  Centrally manage thousands of virtual machines – over the complete lifecycle of the application Complete Virtualization Management Support for Your Entire Infrastructure Customer Proven Solution …and it has to be the Lowest TCO Solution!!!

32. VDCOS Management Platform: vCenterComplete virtualization management over the lifecycle of a virtual machine AcceleratedDevelopment Predictable Performance ReliableDeployment Application Management vCenter Infrastructure Management AutomatedProvisioning Transparent Chargeback IntelligentCapacity SimplifiedConfiguration UnifiedOperations

33. x x x x x x x                 VMware vCenter The only complete solution for virtualization management VCenter Suite Systems Center Basic VM Management Basic Patch Management Performance Monitoring Backup Manage Physical Servers Zero App Downtime Maintenance Dynamic Load Balancing Zero-app downtime + offline VM patching Self-service provisioning, image library mgmt of multi-tier environments VM lifecycle mgmt with track-and-control Staging of multi-tier environments for production deployment BC / DR workflow & automation

34. Limitations of Managing ESX with Microsoft SCVMM • No VirtualCenter (VC) Network Labels seen • No VM CPU reservations or limits can be set • No VM memory resource allocations • No disk resource allocations • No processor affinity settings   • Can’t install or upgrade VMware tools • No VMware tools power control settings • No where to see the location of a VM’s .vmx file • No host maintenance mode • Can’t configure HA, DRS, DPM, Update Manager • Can’t set swapfile locations • No visibility into Guided Consolidation • No performance monitoring\reporting for ESX hosts & VMs • No VC tasks, events, and alarms seen • No configuration settings for VC permissions\roles • Can’t clone to template • Can’t create resource pools. Only can view them. • No storage admin tasks, ex. add\remove storage, rescanning HBAs • Can’t view or configure licensing • Can’t configure security settings • No traffic shaping for ESX NICs • No topology maps • No access to VMware Convertor • No adv. network configs, ex. NIC team, security settings, load balance • … “Microsoft hopes that its customers, already implementing the competing hypervisor [ESX], stop using VirtualCenter and turn to SCVMM 2008 for any task. Unfortunately this goal seems hard to achieve considering some limitations that plague this first attempt.” Virtualization.info, 2008

35. The Real Systems Center Picture: Five Separate Apps Needed Data Protection Manager Operations Manager Cluster Administrator Virtual Machine Manager Configuration Manager

36. VMware’s Extensive Management Ecosystem Dozens of Management Partners, including: • Open VMware interfaces and developer resources support deep management tool integrations • VI SDK & API, VI Toolkits, Remote CLI, SNMP, CIM APIs, OVF, VMI, VMDK, VDDK, Community Source Program, Guest SDK, VMCI SDK • Use the best-of-breed management tools of your choice

37. Rich Ecosystem of VMware Partners Configuration Operations 200+ partners 300+ solutions Continuity Provisioning • Solutions • Remedy ITSM • Atrium Orchestrator (RBA) • Solutions • CA Advanced Systems Management • CA Data Center Automation • Solutions • HP Operations Manager • HP Server Automation • Solutions • IBM Tivoli Monitoring • IBM Tivoli Usage and Accounting Manager • Solutions • Altiris Deployment Solution • Server Management Suite • Solutions • EMC Application Discovery Manager • IT Compliance Analyzer • Solutions • NetIQ AppManager • NetIQ Aegis • Solutions • MP for Systems Center Operations Manager • SPI for HP Operations • Solutions • Quest vFoglight • Quest vConverter • Solutions • Tripwire Enterprise • Tripwire ConfigCheck

38. x x x x x x x x x x Complete Virtualization Management VMware Infrastructure 3.5 with VMware vCenter Server Xen Server 5.0 with XenCenter Hyper-V with SCVMM Integrated P2V tool No live P2V Customizable Reports Requires SCOM Hot Virtual Machine Cloning Provisioning from Virtual Machine Templates               Automated guest customization Windows only Virtual appliance marketplace Centralized server configuration Centralized license management SQL management database

39. x x x x x x x x x Complete Virtualization Management (cont.) VMware Infrastructure 3.5 with VMware vCenter Server Xen Server 5.0 with XenCenter Hyper-V with SCVMM Web management client Advanced CPU resource controls Network bandwidth resource controls Customizable alarms Requires SCOM                Customizable tasks Requires SCOM Event logging Performance monitoring Basic Resource topology maps Continuously monitors utilization across resource pools

40. x x x x x x x x x x Complete Virtualization Management (cont.) VMware Infrastructure 3.5 with VMware vCenter Server Xen Server 5.0 with XenCenter Hyper-V with SCVMM Utilizes live migration for zero downtimes, automated load balancing Hierarchical resource pools Isolation between resource pools Affinity rules            Maintenance mode for servers Recommends host for initialvirtual machine placement Maintenance mode for servers

41. Checklist of Core RequirementsFunctionality needed in any virtualization solution Most Robust, Reliable Foundation  Platform for Shared IT Services  Standardize on one virtualization solution for all your workloads Complete Virtualization Management  Support for Your Entire Infrastructure Customer Proven Solution …and it has to be the Lowest TCO Solution!!!

42. VMware VI3 - Single Platform to Support the Entire IT Infrastructure VMware Infrastructure Multiple Silos Windows VMs Linux VMs Oracle DB Citrix Server Windows VMs Linux VMs Oracle Apps/DB Presentation Server MSFTHyper-V Xen OracleVM CitrixXenSrvr Standardize on one virtualization infrastructure for all your applications View your datacenter as a seamless pool of resources

43. Most Comprehensive Application and OS Support OS Support Application Support Companies Can Run More Applications and Operating Systems on VMware Source: “Virtualization Licensing and Support Lethargy: Curing the Disease That Stalls Virtualization Adoption”,Burton Group, Jan 2008

44. VMware vSphere™: Most Comprehensive OS Support VMware vSphere™ MS Hyper-V • Windows NT 4.0 • Windows 2000 • Windows Server 2003 • Windows Server 2008 • Windows Vista • Windows XP • RHEL5 • RHEL4 • RHEL3 • RHEL2.1 • SLES10 • SLES9 • SLES8 • Ubuntu 7.04 • Solaris 10 for x86 • NetWare 6.5 • NetWare 6.0 • NetWare 6.1 • Debian • CentOS • FreeBSD • Asianux • SCO OpenServer • SCO Unixware • … • Win Server 2008 (up to 4P vSMP) • Win Server 2003 SP2 (up to 2P vSMP) • Win Server 2000 SP4 (1P only) • SLES10 (1P only) • Windows Vista SP1 • Windows XP Pro SP2/SP3 vSphere = most guest OS-es 44

45. Record Capacity for Exchange 2007 Native VMware ESX 8K Mailboxes 16K Mailboxes

46. Very Large VMs, Powerful Performance Current Future 4 VCPUs 8 VCPUs 64 GB per VM 256 GB per VM 9 GB/s 40 GB/s 100,000 200,000 95% of applications CPU 1 to 2 CPUs Memory < 4 MB at peak Network < 300 KB/s % of Applications IOPS < 100 at peak Application’s Performance Requirements 1. Source: VMware Capacity Planner assessments

47. Integrate with your InfrastructureBenefit from broad hardware support Virtual Iron v4.4 XenServer 5.0 VMware Infrastructure 3 >450 certified 104certified 54certified Supported servers >450 certified 66certified 26certified Supported HBAs >160 certified 51certified 11certified Supported Network I/O cards Note: Data collected on December 5, 2008

48. VMware: Support for Your Entire IT Infrastructure      Xen Server 5.0 with XenCenter Hyper-V with SCVMM VMware Infrastructure 3.5 ? ? Supports Linux/Windows OSs Supports Linux/ Windows Applications ? ? Certified Platform by Major ISVs ? ? Certified Platform Major OS Vendors ? ? Supports Your Existing Hardware ? ?

49. Checklist of Core RequirementsFunctionality needed in any virtualization solution Most Robust, Reliable Foundation  Platform for Shared IT Services  You can’t afford to risk your datacenter on an unproven offering Complete Virtualization Management  Support for Your Entire Infrastructure  Customer Proven Solution …and it has to be the Lowest TCO Solution!!!

50. VMware: Proven Solution, Unrivaled Customer Success The World’s Most Successful Companies Run VMware(hundreds of customer stories on www.vmware.com) • 130,000+ VMware customers • 100% of Fortune 100 • 98% of Fortune 1000 • 94% use VMware in production • 70% use VMotion in production • 65% VMware as the default/most new production servers