Five Social Media Marketing Mistakes to Avoid

1. Five Social Media Marketing Mistakes to Avoid The blog lists the top five social media marketing mistakes that healthcare practices need to avoid. With the healthcare industry being highly competitive, digital marketing for healthcare has become a crucial aspect. Nowadays, a greater number of people conduct searches online to find the right solutions for their medical problems. In fact, social media platforms are the place wherein many people engage in active discussions, and share their experiences. The relevance of social media marketing becomes evident at this point as this has become a perfect platform to promote your brand and build reputation. Marketing via social media platforms is not an easy task, especially for healthcare entities. Mistakes are bound to happen. Here are five top social media marketing mistakes healthcare practices can make - •Not Optimizing for Social Networks – Healthcare practices may have accounts in different social media platforms. One of the common mistakes that physicians make is posting repeated updates and re-sharing them on different social media platforms. Closing of non-performing social media accounts is crucial for improved ROI. Try to schedule content that works well to engage customers on the specific platform.

2. •Never be too active on social media – Being overactive on social media platforms is another mistake. Consider whether the social channels are working and only then invest your time in it. Use analytics to study which networks are paying dividends and which are stagnating. •Not listening to your consumers – Reports suggest that about 96% of people who discuss brands online do not actually follow those brands on social media. Healthcare businesses need to look beyond their own feeds and focus on the discussions and get information insights to influence their overall strategies. Use social media listening tools like Mention, Awario and others to research the market, interact with the leads, gain insights, strengthen brand value and monitor chatter to improve your offerings. •Not offering real value – Use social media platforms to spread awareness about your brand. Try to make the content rich with infographics, blog posts, videos and podcasts. Content that evokes emotion can gain effective results. •Not having proper objectives – Always post valuable and relevant content as this will help grow your audience and increase engagement. In this era of smartphones, it is important for healthcare providers to be proactive on social media platforms. Healthcare practices that are new to social media marketing or don’t understand social media marketing, can partner with a reliable provider of medical SEO services. Such providers can offer relevant and unique strategies that will help increase your online visibility and build targeted traffic. Contact Address 200 Broadhollow Road, Suite 207 8596 E. 101st Street, Suite H Melville, NY 11747 Tulsa, OK 74133 Phone No: (631) 494-3324 Phone No: (800) 941-5527