Investing in Social Media Marketing: Avoid these 5 Mistakes

1. Investing in Social Media Marketing: Avoid these 5 Mistakes Everybusiness–bigor small–needsasocialmediapresenceintoday’sworld.Withoverthree billion people worldwide using social media actively every month, it has become an essential part of every marketing strategy. While it may not be necessary to be familiar with all the trending buzzwords and jargon related to social media platforms, it will still help startsomewhere! Social media marketingnot only helps to build and increase your brand awareness among customers, but it also helps to prove your authenticity. People want to see real faces behind the brands and their corporate images. With the help of social media, you can engage with people objectively. Also, this activity increases traffic to your website and helps in promoting the products and services, which is the ultimate goal of any marketingactivity. While it is easy to follow trends, social media marketing may not necessarily work for you if you don’t do it the right way! As with any other activity, a strategy must be followed for a positive outcome to beattained. Herearesomecommonmistakesthatsocialmediamarketersoftenmake,whichleadstoa drop in follower count and a subsequent dip inrevenue: 1. Working without a social media marketingplan A social media marketing plan without research and foresight can be a massive waste of time and effort. Not all content can be postedon every social media platform to

2. attract followers. Also, the sequence of your content has to be pre-decided – either daily, weekly or monthly plan based on which meaningful contents should be published. Acompletesocialmediastrategyincludes awell-definedplanandclearlystatedgoals, the effectiveness of which reflects on the posts. The posts have to be a combination of content, images, videos, blog URLs, hashtags, retweets and much more. Adopting atoneofvoiceuniquetoyourbrandwillhelpstriketherightchordswiththeaudience. 2. Assuming that everyone is youraudience Social media is, no doubt, a platform where you can connect with a huge audience. But not having a defined target audience is like shooting in the dark. No matter how useful the posts are, they will fail to draw any audience engagement if made generically. In other words, it is important to identify the segment that fits in the ‘buyer marketing persona’. Not everyone will be interested in your product. The specific segment based on age, gender, demography, industry, preferences has to be chosen and the campaigns be tailor-made in a way that engages thesame. Reacting offensively on negativefeedback Reacting inappropriately to negative feedback is one of the most commonly made mistakes that brands do. Some go on to make excuses while others delete it downright.Inworstcases,some evenignore it takingittobetrivial.Again,reactingin this manner is a grave mistake and could prove detrimental to your business, as negative feedback shows that there is scope for improvement, and the business does not want to improve. After all, it is based on the end-user experience of aproduct. Whencustomerstaketheeffortofengagingwithyouandlettingyouknowaboutyour product shortcoming, they expect you to take them seriously. What they expect is a better product experience in the future and not a formal apology. In this scenario, the best course of action would be to have a response team that manages such negative criticisms by taking the necessary action. That action could easily to make sure the customer knows you understand, and use that feedbackconstructively. Be toopromotional Beingoverpromotionalisundoubtedlyoneofthe mostcommonmistakesthatbrands make. Over promoting your product would make customers lose interest in your brand. The best strategy would be to keep promotional posts minimal, giving out the only necessary information and pertinent information. One promotional post per four non-promotionalupdatesiswhatisrecommended.Non-promotionalupdatescould

3. be anything ranging from images or videos about your brand culture or informative blogs. In other words, the posts should always aim at bringing value to the audience. Thecommonphraseisgive,give,give,thenask.Usethisforcontentmarketingaswell when creating a content marketingplan. 5. Do everything on yourown It’simportanttorememberthatnoteveryonecan begoodateverythingthattheydo. The effectiveness of social media marketing lies in the right strategy, and that is why there are professionals who can help you get the desired results. A dedicated team that consists of an analyst, a communicator, a product expert and a coordinator – is adept enough to handle your social media posts. They are trained to make your goals and target work, and also handle all kinds of situations as theyarise. Studio MFP is your Social Media Marketing agencythat can help your business get maximum socialmedia marketingefforts.We canassistyoutoengagewithyourcustomersonallsocial media platforms. Be it daily posting, blog writing, Facebook Ads, detailed analytics, LinkedIn Advertising or custom profile creation, and we are into a range of social media marketing services. Get in touch with us for a free consultationss and we will be glad to help youfurther!