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March to College

Join this webinar to learn about event tools, resources, and examples for a successful March to College event. The presenters will share tips, answer questions, and provide next steps for organizing a successful college awareness event. Don't miss out on this opportunity to make a difference in the lives of minority students!

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March to College

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Presentation Transcript

  1. March to College April 4th, 2012

  2. Overview of Event Tools and Resources Examples and Brainstorming Questions and Answers Next Steps Wrap-up Presenters Steve Miller, McDermott, Will & Emery Marci Koblenz, Companies That Care Tony Varco, Convergint Brian Powers, TTX Kim Hellmuth, Seyfarth Shaw Diana Nielander, Companies That Care Agenda This webinar is for you! Ask questions. Request feedback on ideas. Share experiences.

  3. About March to College Start time delayed an hour to accommodate work schedules • 5K walk/run in Grant Park • Wednesday, April 4th • Time • Fun Run begins at 5:30pm • Entertainment begins at 4:00pm • Registration opens at 3:00pm • Registration Fees • $30 registration fee for adults • $10 for children • $25 for families (2 children + one adult) • Goals • $1000 per AIM High student • $100 shopping trip for those that meet goal • $35,000 in sponsorships • Each student brings 20 participants • Donations • Individual pages for each company • Prizes for incentive teams raising the most money • Website • www.marchtocollege.org has everything you’re looking for This was added so parents can accompany younger kids • Two Desired Outcomes • Greater awareness of college at a younger age thereby increasing college attendance among minority students • AIM High expansion for more students

  4. Creating a Climate of Credibility and Enthusiasm • Everyone gets a college t-shirt • Reaching out to: • Media • Press release • Radio • Local businesses • Colleges and universities • CPS • Runners • Churches • Celebrities

  5. Gallery of Celebrity Endorsements • On the way: • Gov Quinn • Secretary Holder • Oprah • Mayor Daley

  6. Tools Provided to Mentors • Diana Nielander, a fundraising expert • Unique link credited to each company for donations • General AIM High/Event Fact Sheet • How Businesses Can Participate in March to College • Donation Form (Hard copy and online) • Registration Form (Hard copy and online) • Template solicitation letter • Sample solicitation letters • March to College Postcards • Recruiting flyers • For runners • For students • Website

  7. www.marchtocollege.org

  8. www.companies-that-care.org Click on Login tab in upper right corner of website Username: mentor Password: graduate

  9. Strategic Fundraising • Audience • Who are the different groups of people that I know? • Message • What message will motivate each person to act? • Please do this for me… • Education inequities bother you…this will help • My mentee is such a great kid because…you can make a difference in his/her life • Running is your life… • Media • How will I reach the person? • Old style (snail mail, phone, ring the doorbell, etc.) • New age (social media) • Location specific

  10. Ideas for Raising Donors and Registrants • Use Facebook, LinkedIn and Twitter • Invite mentees to speak in front of potential donors/participants • Create competitions for donations • Penny Wars • Expand focus beyond co-workers • Email stories about your students • Post YouTube videos • Post flyers and posters • To request postcards, contact Diana Nielander at dnielander@gmail.com or call 847-231-6223. • Bring the Donation Form to athletic games or other group events. (Think girl scout cookies) • Create a community service project • Create very short video interviews with students and mentors together and post them on YouTube • Speak/write from your heart

  11. Mentor Team Strategies • Company match • March Madness • Share the Pot • Know who loves to run; keep a list (easiest targets) • Ask company to pay registration fee for participants (budget might already exist) • Cover friends and family of staff members too • Ask company to do an “event” that employees pay for and then donate the proceeds • Jeans day • Cocktail party • Chili cookoff or other • Social networking • Post on facebook and twitter – support me in this race with link to donation page • Ask mentee for email about how AIM High has positively impacted them and forward it with donation request • Raffle a TV or ipad

  12. Frequently Asked Questions • Do paying runners/walkers count toward $1000 goal? • Does a sponsorship count toward goal? • Are the students expected to fundraise? • If my company is an AIM High sponsor, do we still need to participate? • Is this a timed race? • Where do I find our team’s link? • Can we bring our pets? • How young a child is too young? Will they get a t-shirt?

  13. Next Steps • Meet as a team and create an internal plan • Hold another webinar to share ideas and progress • Friday, March 23 12:00pm • Check your progress • http://www.events.org/CTCIL01/cpage.aspx?e=41735

  14. Extra Slides

  15. Agenda – for speakers • Welcome – Steve • Explain purpose and review agenda • Value proposition – why participate • Overview of Event • Date, time, what’s changed • Financial Facts about AIM High • This is the major fundraiser of the year • Expectations, Tools and Resources – Marci • Examples – Brian, Kim, others? • Tony to facilitate brainstorming picks up after Slide 10 and turns over to Kim for general ideas first, then to Brian/TTX for TTX’s plan, then to the “floor” • Kim – general examples of raising money for other races • Brian – internal meeting planned for next week; CFO is putting out a message to the entire company – will match all contributions • Questions and Answers • Next Steps – Diana • Wrap-up – Tony

  16. AIM High Financials Expenses • $169,465 • $686.09 per person annually • 247 mentors and students This shows where we are currently on AIM High income for the year (underfunded!)

  17. Incentive Team Standings

  18. http://www.events.org/CTCIL01/cpage.aspx?e=41735

  19. Student Tool Kit • -30/40March to College Postcards • - 3 M2C Posters (11x16 inch)- Don’t have • -2 Donation forms • -10 Registration forms • -2 March to College fact sheet (For Students)- Not created • - 1 Script • -1 Envelope • Training modelled after charades, so having them go up and present and the others students comment on what did work and what did not.

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