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Presentation to Los Angeles Community College District March 10, 2009

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Presentation to Los Angeles Community College District March 10, 2009. Public Agency Experience. Experience with LACCD. Sustainability Today. Media Fracture System. RICH PITCH CALENDAR. Academic & Construction Trade. Local Print & Broadcast. Niche Green Outlets.

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Presentation Transcript
slide1

Presentation to

Los Angeles Community College District

March 10, 2009

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Media Fracture System

RICH PITCH CALENDAR

Academic & Construction Trade

Local Print & Broadcast

Niche Green Outlets

Specialty Cable Programming

National Weeklies and Business Press

FILTER OPPORTUNITIES

from copenhagen to los angeles
From Copenhagen to Los Angeles
  • Dominating 2009 media cycle
  • Ideal leadership moment for LACCD
  • Positioning for Annual Conference (e.g., “Local Solutions For Copenhagen”)
  • Education, Outreach, and Social Networking Opportunities
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What Gets Measured Gets Done

  • 20MM – 25MM media impressions secured
  • Inclusion in 15-20 high-value media placements
  • Coverage in 5-7 leading multi-cultural outlets
  • 25-30 positive online posts
  • 8-10 outlets participate in “Copenhagen” events
results
Results
  • More than double your database
  • LACCDBuildsGreen.org is a rich online community
  • 50% increase in websitetraffic
  • 75% of comments are positive/neutral
  • 250 stakeholders join LACCD’s social network
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