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Presentation to Los Angeles Community College District March 10, 2009 PowerPoint PPT Presentation


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Presentation to Los Angeles Community College District March 10, 2009. Public Agency Experience. Experience with LACCD. Sustainability Today. Media Fracture System. RICH PITCH CALENDAR. Academic & Construction Trade. Local Print & Broadcast. Niche Green Outlets.

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Presentation to Los Angeles Community College District March 10, 2009

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Presentation to los angeles community college district march 10 2009

Presentation to

Los Angeles Community College District

March 10, 2009


Public agency experience

Public Agency Experience


Experience with laccd

Experience with LACCD


Presentation to los angeles community college district march 10 2009

Sustainability Today


Presentation to los angeles community college district march 10 2009

Media Fracture System

RICH PITCH CALENDAR

Academic & Construction Trade

Local Print & Broadcast

Niche Green Outlets

Specialty Cable Programming

National Weeklies and Business Press

FILTER OPPORTUNITIES


From copenhagen to los angeles

From Copenhagen to Los Angeles

  • Dominating 2009 media cycle

  • Ideal leadership moment for LACCD

  • Positioning for Annual Conference (e.g., “Local Solutions For Copenhagen”)

  • Education, Outreach, and Social Networking Opportunities


Presentation to los angeles community college district march 10 2009

What Gets Measured Gets Done

  • 20MM – 25MM media impressions secured

  • Inclusion in 15-20 high-value media placements

  • Coverage in 5-7 leading multi-cultural outlets

  • 25-30 positive online posts

  • 8-10 outlets participate in “Copenhagen” events


Global solutions require local actions

Global Solutions Require Local Actions


Enhancing local relationships

Enhancing Local Relationships


Digital outreach

Digital Outreach


Results

Results

  • More than double your database

  • LACCDBuildsGreen.org is a rich online community

  • 50% increase in websitetraffic

  • 75% of comments are positive/neutral

  • 250 stakeholders join LACCD’s social network


Presentation to los angeles community college district march 10 2009

“Strong-Start”30-Day Communications Plan


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