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Presentation to Los Angeles Community College District March 10, 2009. Public Agency Experience. Experience with LACCD. Sustainability Today. Media Fracture System. RICH PITCH CALENDAR. Academic & Construction Trade. Local Print & Broadcast. Niche Green Outlets.

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Presentation to

Los Angeles Community College District

March 10, 2009





Media Fracture System

RICH PITCH CALENDAR

Academic & Construction Trade

Local Print & Broadcast

Niche Green Outlets

Specialty Cable Programming

National Weeklies and Business Press

FILTER OPPORTUNITIES


From copenhagen to los angeles
From Copenhagen to Los Angeles

  • Dominating 2009 media cycle

  • Ideal leadership moment for LACCD

  • Positioning for Annual Conference (e.g., “Local Solutions For Copenhagen”)

  • Education, Outreach, and Social Networking Opportunities


What Gets Measured Gets Done

  • 20MM – 25MM media impressions secured

  • Inclusion in 15-20 high-value media placements

  • Coverage in 5-7 leading multi-cultural outlets

  • 25-30 positive online posts

  • 8-10 outlets participate in “Copenhagen” events





Results
Results

  • More than double your database

  • LACCDBuildsGreen.org is a rich online community

  • 50% increase in websitetraffic

  • 75% of comments are positive/neutral

  • 250 stakeholders join LACCD’s social network


“Strong-Start”30-Day Communications Plan


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