Presentation to
Sponsored Links
This presentation is the property of its rightful owner.
1 / 12

Presentation to Los Angeles Community College District March 10, 2009 PowerPoint PPT Presentation


  • 74 Views
  • Uploaded on
  • Presentation posted in: General

Presentation to Los Angeles Community College District March 10, 2009. Public Agency Experience. Experience with LACCD. Sustainability Today. Media Fracture System. RICH PITCH CALENDAR. Academic & Construction Trade. Local Print & Broadcast. Niche Green Outlets.

Download Presentation

Presentation to Los Angeles Community College District March 10, 2009

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Presentation to

Los Angeles Community College District

March 10, 2009


Public Agency Experience


Experience with LACCD


Sustainability Today


Media Fracture System

RICH PITCH CALENDAR

Academic & Construction Trade

Local Print & Broadcast

Niche Green Outlets

Specialty Cable Programming

National Weeklies and Business Press

FILTER OPPORTUNITIES


From Copenhagen to Los Angeles

  • Dominating 2009 media cycle

  • Ideal leadership moment for LACCD

  • Positioning for Annual Conference (e.g., “Local Solutions For Copenhagen”)

  • Education, Outreach, and Social Networking Opportunities


What Gets Measured Gets Done

  • 20MM – 25MM media impressions secured

  • Inclusion in 15-20 high-value media placements

  • Coverage in 5-7 leading multi-cultural outlets

  • 25-30 positive online posts

  • 8-10 outlets participate in “Copenhagen” events


Global Solutions Require Local Actions


Enhancing Local Relationships


Digital Outreach


Results

  • More than double your database

  • LACCDBuildsGreen.org is a rich online community

  • 50% increase in websitetraffic

  • 75% of comments are positive/neutral

  • 250 stakeholders join LACCD’s social network


“Strong-Start”30-Day Communications Plan


  • Login